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Chanelle Smith

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E-commerce marketing isn’t an exact science, and that means there’s a lot of trial and error on the way to building a successful online business. There are a number of common mistakes that newcomers to online marketing make when it comes to promoting their online stores. Without being aware of these e-commerce marketing mistakes, it’s easy to repeat them time and time again—a waste of resources and a surefire way to lose the valuable business…

It’s that time of the year again: Black Friday. The day consumers will soon hit every shopping center in sight in search of the best deals and bargains. In recent years, however, many consumers have turned their attention to online shopping, preferring to shop online from the comfort of their homes. Thanksgiving through Cyber Monday 2018, in fact, saw $17.2 Billion in Sales. What does this mean for advertisers? It means you’ll need to refine…

Many people use Shopify to get started with dropshipping, believing that once they list a few products, the money will magically start rolling in. This couldn’t be further from the truth. To make money with any sort of e-commerce venture, you need to have a solid marketing strategy in place. We polled Shopify experts to gather these 14 pro tips for improving your dropshipping success rate and making more sales with Shopify. Build an email…

Lead nurturing is all about longevity. It’s the process of developing a relationship with a potential customer, then maintaining it through each stage of the sales funnel and the entire buying process. In order to successfully develop that ongoing relationship, the first step is to listen carefully to the needs of your target customers. Then, you’ll use strategic marketing techniques to answer their questions, address their pain points, and position your product as a must-have.…

Conversion rate optimization, or CRO, isn’t about you; it’s about the user. It’s about understanding the way users interact with your site and using that information to make improvements that encourage conversions. Implementing CRO best practices is a start, but because not every business’ target customer is the same, the CRO strategies that work for you probably won’t be the same as anyone else’s. With that being said, everyone has to start somewhere! So if…

This guest post about how messaging apps can amplify your email marketing efforts is byAnastasia Sviridenko, content crafter and marketer at bulk SMS software providerTextMagic. In her free time, Anastasia likes to wander about the nearest bookstore, looking for yet another science fiction novel. If you’re looking for a new way to engage your customers, look no further. The answer is likely already installed on your phone. In the past years, messaging apps like Facebook…

Building an email list is a crucial part of doing business online, and to build strong lists, you need strong offers and landing pages too. While there are many simple tips available online to help create a basic, serviceable landing page, we wanted to dig a little deeper by asking leading digital marketing experts for their favorite more unique tips—ones they might usually keep to themselves! Without further ado, here are eight pro tips to…

This post about email popup strategies is a guest post written by Anthony Capetola, a 10-plus year veteran of the digital marketing industry, Anthony has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders, which provides management software for Google Shopping, Anthony manages the entirety of paid search and inbound…

With growing ROI that has reached 4400 percent, email marketing is still the most efficient method to communicate with your target audience. Unlike with social media or direct mail, for every dollar you spend on email marketing, you can make $44 in return — that is, as long as you know how to do email marketing the right way. Assaulting your email list with irrelevant newsletters and promotion codes just isn’t going to cut it.…

This is a guest post written by Megan Mosley,marketing specialist at Referral Rock.At Referral Rock, they believe every business has the potential to increase their word of mouth. When she’s not working, she enjoys sipping on coffee and exploring new things. It’s no secret that email referrals are great for business. They are cost-effective, produce quality customers, and leads tend to stick around. The trouble is trying to figure out a way to ask a…