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Chanelle Smith

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Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. Because email usage is as steady as it is ubiquitous, email remains the most cost-effective method of communicating with customers, with an ROI of 4400%, according to a Campaign Monitor…

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. We polled email marketing pros from across the…

The beauty of email marketing lies in its versatility. It’s a tool that serves countless purposes across every industry, and no two marketing emails will have the same look, intent, or result. That’s why we love making connections with marketing professionals and learning about the email marketing practices they’ve found most effective — each of them has some slightly different wisdom to share. So in the spirit of sharing wisdom, here’s a roundup of twelve…

Although decades have passed since the days of “you’ve got mail,” the popularity of email doesn’t seem to be waning at all. In fact, it’s ubiquitous now — most people have at least one email address and a huge proportion of business correspondence and advertising is done by email. But you probably already know all this, and have been using opt-in offers to entice potential customers to join your email list. Now you need to…

As a marketing strategy the email blast is divisive, to put it mildly. In fact, it’s somewhat akin to using cilantro in your cooking: either you love it or you hate it (and if you hate it, you really hate it). Some marketers have written off the email blast completely as an outdated strategy, some swear by it, and others find it cringe-worthy but still use it because it gets results. So should you be…

When it comes to generating revenue using email marketing, adding subscribers to your opt in email lists is just one piece of the puzzle. As we’ve discussed before, there’s no point in building an email list if you’re just going to let it gather dust — you need to make it work for you. It’s smartest to gather a solid number of subscribers before starting to use your email list for marketing, but you shouldn’t…

In the days before the dotcom boom, popups on websites were a nuisance. They were separate windows then, popping up in the middle of web surfing sessions and refusing to retreat until you clicked the “x” in the corner. Sometimes they even tiled over and over, spamming your screen with annoying, brightly-colored advertisements. But popups are different now. Have you noticed? Among other changes, they no longer manifest as separate windows, instead gently appearing within…

Adding subscribers to your email list can be a challenge. It takes a good deal of time, not to mention money. So don’t just let your list sit there – make it work for you! Get maximum ROI from your email list by following these smart list-leveraging tips from email marketing pros. Test, test, test Hey, we’re all human – none of us gets it right the first time every time, so don’t be afraid…

When you send an email to subscribers, you always have a goal in mind. It could be to sell them something, to get them to forward it to their friends, or to get click-throughs to your website. But no matter what your goal for the email is, you won’t reach it if you can’t even get your customer to open the message. Since every company’s customer base is different, there’s no one right way to…