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New companies may have difficulties gaining notoriety or building their reputation. Conversely, well-established brands will experience expansion plateaus at certain moments in their evolution. Here’s the solution to both these issues: Influencer marketing gives you access to a larger audience. As you’re getting more leads and social media followers, you can build a more loyal brand community. Consider these stats: 70% of teenagers think influencers are more credible than traditional celebrities, and 60% make purchases…

We’ve already entered the second quarter of 2021 and although several vaccines have arrived on the scene, the COVID-19 pandemic is still far from over. On the business end of things, the pandemic resulted in a near-total overhaul in consumer behavior and how organizations operate with the hopes of coming out stronger on the other side. The direct-to-consumer (DTC) trend is taking center stage, but retail eCommerce was already booming at a staggering pace —…

Introduction In this day and age, merchants are searching for ways to create passive incomes or generate more income streams. Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping. With the available support offered by different eCommerce platforms, dropshipping can open your way to success and financial prosperity. One platform standing out from the crowd is Shopify – a dynamic all-in-one hosted…

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44%, beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? Due to the prolonged lockdowns worldwide, 2020 witnessed the rise of eCommerce to a peak that would have otherwise taken a decade or so! For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate…

Customer service is an integral part of any online business, having a direct impact on brand reputation and revenue. Happy customers lead to higher customer retention rates, decrease in customer turnover, high Net Promoter Scores, and organic marketing and sales growth. Seamless customer support is critical to ensuring buyer satisfaction and encourages repeat sales, which is why business longevity often relies on it so heavily. This is where automation plays an integral role – many…

COVID-19 has separated the years into a pre-COVID and post-COVID era. What customers liked a couple of years ago does not appeal to them anymore. With changes in their behavior and preferences, you will have to make several modifications in the way you market your products or services. This applies to the entire marketing strategy including emails. Since email has continued to be one of the most effective marketing channels, bringing in a revenue of…

Think back to the last time you wanted to buy a smartphone. If you’re an Apple user, there’s a high chance that you’ll consider them again. Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone. Even if they are more expensive than other options, you’ll probably still head directly to an Apple store for your replacement smartphone. That is a case study of customer loyalty. And you…

Are you looking for an average 4,300% ROI on your next marketing campaign? Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? Let’s talk about why you should consider free email marketing services for your brand. this article goes into the best choices to get started with. What is Email Marketing? With the advent of social media, emails might seem like an outdated thing of the past. However,…

Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild, it’s vital to make your email content relevant for everybody. But if you have clients from all over the world, you’ve probably wondered at some point how to bridge the cultural gap between widely different audiences. Every marketer knows that engaging as many segments of the audience as possible is the key to success. But…

The popularity of content marketing is hard to overestimate. Now it affects all kinds of sites, portals, web services, and applications. Receiving email newsletters, push notifications, material from blogs, long reads in publishers, and online events are all components of content marketing. Mastering the above direction is simply vital for owners of commercial websites specializing in sales. So, what should be done to make your blog turn your readers into real buyers? Pay attention to…