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John Davier

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If you have just launched a website for your business, you need to slow down on how much you can achieve with your sales and revenue. The truth is, sales will not increase overnight. Though you may drive healthy traffic to your website, the conversion is not guaranteed. It takes time to convert your visitors to buyers. Available statistics show that the average conversion rate of a website is 2.35%. However, top companies register up…

Decades ago, a company looking to get its message in front of prospects and customers had to utilize traditional marketing tactics. These methods proved useful at the time. Companies had the option of print advertisements, flyers, pamphlets, billboards, direct mails, TV, radio, and newspapers to choose from. Those with huge budgets promoted their brand on every traditional marketing channel they could lay their hands on. But with the advent of the internet, marketing efforts slowly…

There is a huge possibility that you’ve read a company’s ‘About us’ page before buying a product or service online. Customers tend to establish a certain level of trust with the company before purchase.  When it comes to building trust, customers tend to believe personal recommendations the most, but having the ‘About us’ page with the right information further increases trust and likelihood of conversion. After all, data show that more than half of customers…

Amazon Prime Day 2019 was one for the record books with $7.16 billion worth of goods and that kind of volume has a lot to teach everyone else in the sales game. This meteoric rise of 71% compared to 2018 is a bit overwhelming and it can feel hard to compete with, but the news isn’t all good for Amazon or bad for you. We took a deeper look into Prime Day stats and the…

When most people get a text message on their phone, they look at it right away. It might be an urgent message from friends or family, an update on your favorite sports team, or some important message. In fact, SMS messages open rates are as high as 98%.  95% of SMS messages are read within 3 minutes although most are read within 5 seconds of receipt. People act on text messages as well. That’s why…

So you have a great product or service to offer. It can solve some really complex issues for people, so it should sell pretty well. The only problem is, and I’m going to be brutally honest here, that your potential customers don’t know anything about you, and most of them don’t care.  To get your message across and turn a lead into a paying customer, you need content. It’s suitable for every major marketing goal,…

There are two types of people in the world: those that cling to tradition with a fiery grip and others that will always prefer something new and more innovative.  While this holds true in various cultures all around the world, the same goes for marketing your business.  Originally, marketing took the form of either physical handouts, dramatized broadcast television commercials, or words from someone else’s mouth. Nowadays, in the age of computers where almost everything…

Most companies spend colossal effort on getting new customers: They are constantly updating their service, improving customer support, introducing new products, creating amazing packaging, crafting creative newsletters, investing in apps, and working on the design of physical stores. Every brand has customer plans dictating how many clients should be engaged during a particular period – a month, quarter, or year. With so much energy put into customer acquisition, it’s not so surprising to find out…

Without a carefully crafted (and executed) marketing campaign, you’d be hard-pressed to succeed in your eCommerce venture — chances are, your competitors will swallow you whole. That is why, if you’d like a fighting chance at dominating your industry, you need reliable eCommerce marketing strategies to take your business to greater heights. Let’s say you’re into dropshipping and you’re operating on a saturated niche like health and fitness. If you’d like your audience to choose…

Email marketing is still one of the most powerful ways brands can engage with their prospects and online community. In fact, it’s so effective that more than 59% of marketers say it’s their biggest source of ROI. And because email is still valuable, smart brands will continue to use the medium. Smarter brands, however, will look for ways to step their email marketing game up a notch. They’ll leverage video to generate results.  But just…