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John Davier

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It’s no big secret that SEO is difficult to master. The big search engines like Google are constantly tweaking algorithms to make it harder to beat the system. As a result, tactics that worked well today might very well flop tomorrow. It’s a game that we all have to play and the stakes are high. Even dropping to the second spot in the search results cuts your potential clicks from 32.5% to 17.6%. Third place…

What do we do, when we enter any offline public place, be it theater, French bakery or a museum? We look around and evaluate what we see. We take in with a single glance the décor, colors, layout, cleanliness, the appearance of other visitors and myriads of other factors. Our brains are equipped with a super-powerful calculator, which in a couple of seconds analyzes our surroundings, does the insanely complicated math and presents us with…

With approximately 2.3 billion active users, you can be absolutely sure that your audience hangs out on Facebook. If you want to grow your email list, Facebook is a great place to start. But how exactly do you leverage the power of Facebook to grow your list? You could simply post on Facebook, invite your friends to join your list, and hope that people sign up. But that’s probably not the best strategy. Your response…

Guest post by Elise Dopson Are you struggling to see results with your email marketing campaigns? It can feel disheartening—especially if you’ve exhausted every trick in the copywriting book. But that doesn’t mean you have to suffer from poor engagement forever. In fact, there’s one not-so-small element that could make or break the success of each email you’re sending to your list: Design. How do you create flawless emails? Do I need a professional designer…

Guest post by Sujan Patel When it comes to email marketing, there’s no one-size-fits-all approach. There are just too many variables between industries, target audiences, and products and services. So, in order to get the absolute best results, you’ve got to be continuously experimenting. Only through meticulous testing and trying new tactics will you determine what best works for your unique situation. The new year is the perfect time to consider switching up your email…

Guest post by Nadya Khoja Have you ever sent out a newsletter to your subscribers, only to realize that your open and click-through rates are far below average? And as a result, you’re not seeing the results you need when it comes to conversions? You get a sinking feeling in your gut and start losing hope? Not sure if you’ll ever find the willpower to send out another email newsletter again? The truth is, we’ve…

A strong and easily recognizable brand is a huge asset to an entrepreneur. It helps your customers recognize you and your products quickly. Branding can help you stand out in the crowd as consumers recognize and identify with your values. This is especially important for stores that are competing with Amazon. Amazon has a wealth of information about the products they sell and even offer same day shipping. Many people go to Amazon for the…

This is a guest post by Kevin George, head of marketing at EmailMonks Marketing is all about putting the collected customer data to work and providing customers with good user experience to build lasting relations with them. This is especially difficult in email marketing and more so for those in the e-commerce industry because of the diverse products and varied customer interests. So, let’s learn which e-commerce emails you need to send, how to collect…

This is a guest post submitted by Katie Johnson from InboxArmy The retail e-commerce market earns the most revenue during the holiday season. In fact, a whopping 2.36 billion US dollars are spent online during the season of Black Friday alone. So, if you too want your revenues to soar high this holiday season, start by leveraging email marketing. After all, 82% of marketers consider it the most effective channel for driving conversions. Moreover, with…

Google announced that it will be punishing sites that have intrusive popups or interstitials on mobile starting from January 10, 2017. This is in an effort to improve the mobile search experience. “Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” We think this is a refreshing change as people had started to abuse popups and interstitials with spammy content and…