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John Davier

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COVID-19 has given rise to a world that’s virtually online. According to the World Retail Banking Report 2020, “57% of consumers prefer internet banking in the COVID-19 era.” In fact, data by McKinsey claims that”The pandemic has accelerated the shift to digital banking by two years.” More and more customers are opting for a cashless way of transacting, with “63% of respondents claiming they’d reduced their use of cash since the start of the crisis,”…

In chess and in business, psychology is an invisible power. Those who know and those who use it the right way can beat their opponents and taste success.   If you thought psychology is an abstract power that is restricted only to medical sciences, you got it wrong. It is equally important to our everyday communication with friends, peers, and even customers.   Unlike in the previous decade, when most of the communication was happening in-person and…

A re-engagement email can encourage your unengaged subscribers to open your emails again. It’s important to learn from some of the best examples so you can successfully create your own re-engagement email campaign. With 22.5% of your email list dying off each year, it’s important to improve the quality of your email marketing lists. These subscribers who have disengaged with your emails, yet remain subscribed to your email lists, hurt your engagement rates. Generally speaking,…

With an average adult exposed to around 120 marketing messages a day, is there anything email marketers can do to go the extra mile and grab a prospects’ interest? Considering a normal person’s attention span of just 8 seconds, what can keep their interest besides intriguing subject lines, straight-to-point offers, colorful images, and bright calls-to-action? (You know that readers get used to all this too, and that’s not going to surprise them anymore.) The answer…

The lead generation makes up for a very crucial part of the B2B sales process. What happens after you’ve captured your newly generated leads is the part that’s often overlooked. For instance, a lot goes into qualifying and identifying a lead’s persona, before you can nurture and sell to them. This is achieved through tracking and identifying your lead’s activity and usage of your product.  A unique series of your lead (or customer’s) activities across…

Let’s get straight to the point here: while not every brand includes transactional emails in their email marketing strategies, studies have shown that transactional emails have an average CTR of 4.8%—a number three times higher than traditional emails which generate a CTR of 1.6%. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. The rationale is simple: people are more likely to identify…

Video content has quickly become a leader in digital marketing, with video-sharing giant YouTube reaching over 2 billion users worldwide. Even in the marketing ecosystem, the demand for video has massively shot up with prospects preferring engaging video pitches over lengthy articles. That is because the top results have the most views, and they have the most views because they have the most subscribers. So in order to build your YouTube brand, the first step…

2020 has been great in terms of eCommerce growth, even despite COVID-19, the year still offers opportunities for your brand to grow and prosper. That’s why it’s essential to follow the growing eCommerce trends that influence this year’s marketing success, as following the upcoming trends can help you to attract and connect with your customers better.  Each year it’s getting more difficult to predict what marketing trends will help you to reach your audience, as…

Newsletters can be a key part of your business. They are a very inexpensive way of keeping your clients and prospects informed and engaged. But newsletters are only effective when people actually read them. That’s why you need to know how to design the right newsletter for you. In this article, we’ll go through the perfect newsletter’s anatomy, study some great examples, and help you design the best version of your newsletter yet. Let’s get…

With the global email users expected to grow to a whopping 4.3 billion by the year 2023, it wouldn’t be wrong to say that email marketing is an opportunity that no marketer should be missing out on. Moreover, with the emergence of AI, the possibility of intelligent email marketing has increased, thereby making way for enhanced customer engagement and higher conversion rates. Simply put, AI can give your email strategy an extra boost by upgrading…