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John Davier

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Inventory management is crucial for maintaining a healthy supply chain. Yet this vital area of eCommerce is often a stumbling block for companies, even if they have the best of intentions.  No business is an island. Every inventory management decision you make impacts someone else further along the chain. Remember how frustrating it is to order a product, but it doesn’t arrive on time? Or worse, when you are you told it’s actually out of…

In the post-pandemic world, the way we do business is bound to change. However, in the world of e-commerce, things seem to be looking up. Yes, we will be practicing social distancing for the better part of the year, but that will not stop us from buying stuff we need or want! This is where the eCommerce businesses come in. E-commerce with its ease and convenience presents a lucrative option for consumers to get everything…

Blogs are one of the most effective ways to engage with your customers. They help you retain your visitors and build trust. But when you use your blog to earn money, there are many other factors that you should consider.  It all starts with how you want to monetize your blog. There are different practices that will work for you. Affiliate marketers have an advantage of direct links and they make money just by linking…

According to HubSpot’s survey, 59% of the respondents stated that emails influence their buying decisions.  The figure emphasizes how effective email marketing can be in driving sales. However, you’ll need to use the right approach, tools, and follow tried and tested design tips for creating stunning emails to generate clicks and conversions.    After all, your email marketing efforts should be valuable and engaging to your audience to help you achieve your campaign goals.   Learn these…

Multivariate testing (also called MVT, multivariable testing, or experimental design) is one of the three common techniques for landing page and onsite optimization (A/B testing and onsite targeting being the other two) though it can be used effectively for ad testing as well. While multivariate testing does not usually provide the performance lifts of A/B testing or the ability of onsite targeting to deliver relevance when used properly it is an essential part of ongoing…

There’s no denying it: Conversion Rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! And more importantly, if you’re in the Marketing Department, dollars are something you can take to the CEO and other decision-makers at your company to maintain buy-in for your Conversion Rate Optimization (CRO) efforts and spending requests. That’s why it’s important…

Landing pages have always been very important for digital marketing because they are one of the best tools available when it comes to attracting traffic. In addition to that, they can be incredibly effective and useful for your sales. This post takes you through 20 useful points you can use to optimize landing pages for maximum conversions. #1 Structure and Format Your Content It goes without saying that your landing pages should look good in…

In today’s market, there are a lot of challenges to running a successful e-commerce store. While there may be a wide range of apps and software available, these services aren’t helpful enough on their own, for the fact that they are available to every e-commerce store owner, just like everyone has a blog, runs ads and gives discounts. With this in mind, how can you make sure your e-commerce store stands out from the crowded…

For your business to succeed, the best interests of your customers must be in the center of your sales strategy. To better understand and appeal to your target audience, it’s important to understand how human brains work. This is when science-based selling comes into play.  Science-based selling is a selling method backed up by research and employed by leading marketing and sales professionals. This selling method includes implementing neuroscience, behavioral economics, and psychology into your…

We’ve just launched our latest feature Trigger Tabs and this is one of those nifty features that’ll bring you a lot of value while essentially giving you and your visitors the same MailMunch experience. A Trigger Tab is a solution for missed opportunities. What do we mean by that? You know those moments when you ignore something only later to realize that something was full of value. If only you could go back and take…