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John Davier

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One of the primary purposes of every business and organization, both online and offline, is to make sales. But does it mean that every business makes sales as soon as they are established? Definitely not! Some businesses online have failed to understand why they have not been able to make tangible sales over some time. Some of these businesses spend a lot in their marketing campaign but generate little profit. There might not be any…

It’s a well-known fact that just being an empathizing person is an excellent business strategy – It makes it easier for your customers to form a connection with your company. Most of the time, that bit of connection is all it takes for them to start (or continue!) to do business with you. All things being equal, the better you are at generating that kind of empathy from your potential customers, the better your business…

There are countless stores operating online, but barely 3% of these businesses are said to make more than $1,000 a year. So, if you plan to build a multi-million dollar dropshipping empire that would beat Amazon, it is high time to find a way and stand out from the pack. Sadly, most awesome marketing trends tend to flicker. However, statistics show that video has performed quite well in the past 3 years: ● …

The titles of eCommerce listings are crucial to selling your item – this may sound obvious, but titles are often overlooked in the online marketing world! Titles should clearly and quickly convey what you are selling and allow potential buyers to single out your product from the competition – which may number in the dozens or the hundreds of thousands!  Shoppers will typically navigate to find your product through visual searches, search engine tools, or…

Even when eCommerce businesses have more options for reaching out to people than ever before, email marketing is still not only going strong but actually booming. It helps that tech innovators have developed new software and strategies for making the most out of a campaign. One such strategy is email list segmentation, which entails dividing your subscribers into distinct groups and emailing them accordingly. The idea here is that different people have different responses to…

Selling digital products isn’t exactly a walk in the park. It doesn’t matter if you’re selling courses, photos, ebooks, recipes or data — the competition is fierce.  What’s more, the nitty-gritty of running a marketing campaign can be overwhelming. And the marketing strategies you implement don’t always bring your meaningful results, even if you spend thousands and thousands of dollars on hiring the best freelance help and buying ads.  Plus, given how dynamic your market…

How many times have you noticed brands struggling with their content marketing techniques? You see their content and you can tell that a lot of effort went into it. It just seems so… dry. Then there are those brands that capture your interest with unique points and style that flows. That content grabs and holds your attention. Storytelling is the key element that makes this difference! We’re not talking about boring stories, which we usually…

Whether you’re a business or a website, it won’t be of any use if there are no visitors. Bringing more and more visitors becomes the utmost priority for you because only a few out of these visitors may turn into customers. Running a business but not sure how to bring more clients to your business website? Don’t worry, we have prepared a list of some of the effective ways that will help you gain customers.…

Podcasts are rapidly becoming one of the most influential media of the 21st century. For whatever reason, they have been adopted and endorsed by Millennials and Gen Z all around the world as a meaningful, easy, educational, entertaining format that isn’t hard to produce and often has unexpected results. All over America, podcasts are popping up on all sorts of topics, some of the most popular being true crime and lifestyle podcasts that are flocked…

Nowadays, there’s been an upsurge in the amount of money spent on advertising. In line with the Bellwether Report, 8.7% of marketing executives mentioned that their budgets had increased within the 1st quarter of the year (2019). According to the information from this source, this indicates a big improvement in the previous 3 months which was at 0%. Also, digital became one of the leading segments to realize an increase in investment. That is a…