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John Davier

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Email marketing is not the newest trick in the playbook. There may even be those who believe that email marketing is over and done with. Considering all the other digital marketing methods available, this is somewhat understandable. But should we abandon email marketing altogether? What do the statistics say? In this post, we’re going to look at the facts. We’ll see how email marketing stacks up against other forms of marketing. We’ll see whether or…

Guest post by nightwatch.io Does your website generate more leads than you can deal with? If the answer is, “Yes,” then there’s not much reason to read the rest of this article. If you’re like most businesspeople though, there’s no such thing as too many leads. There are a few ways for businesses to find leads. You can network, you can buy leads, or you can run a marketing campaign. But ultimately, the most cost-effective…

Guest post by LeeLineInsourcing Dropshipping is a really popular business model in 2019. It’s very easy to get started because you don’t have to worry about product inventory, order fulfillment, and shipping. You set the price and market the product, and your supplier takes care of the rest. You need a reliable supplier and this can be difficult to find on the internet. If you are thinking about dropshipping, AliExpress is a good option.…

Guest post by ChamberofCommerce

Today, customer engagement is vital to expand and grow your business. Customer engagement can be defined in several ways, but ultimately it is an ongoing interaction between the customer and company. When approached correctly, a strong customer engagement strategy can not only lead to more sales but will also keep customers coming back for more.

Customer engagement can come in many forms, including marketing strategies, customer care, and even product enhancements that create a strong connection. However, not all engagement strategies are the same.

Email still matters in 2019. We might be living through the social media age, but email marketing remains a fantastic way for businesses to build their brands and stay in touch with their customers.

So it makes sense that you’ll be building your own email list, right? Problem is, building an email list isn’t exactly easy peasy. It takes time, effort and lots of knowledge. It’s well worth it, though, with research showing that returns on email as a business growth medium are extremely high.

Awesome, right?

Sending out personalized follow-ups right after your newly-baked customers make their first purchase or subscribe to your blog is a good practice.  According to research, relevant emails drive 9 times more revenue than broadcast mailings. However, it is a huge COMPLETE waste of time if you send your emails manually, one after another. Just imagine for a moment how many emails per day you’ll be doomed to send in a couple of years when your…

It’s no big secret that SEO is difficult to master. The big search engines like Google are constantly tweaking algorithms to make it harder to beat the system. As a result, tactics that worked well today might very well flop tomorrow. It’s a game that we all have to play and the stakes are high. Even dropping to the second spot in the search results cuts your potential clicks from 32.5% to 17.6%. Third place…

One of the biggest questions I see come up with e-commerce store owners, is how do I get traffic to my e-commerce store? 

Perhaps the best way to answer that question is to look at how the big e-commerce giants like Macy.com, Nike.com, REI, and Zappos get their website traffic.

Please remember that these companies all started somewhere and didn’t have the amount of website traffic they have today, overnight. 

Building website traffic is part art and part science. Today I will share with you the different sources that these large e-commerce sites focus on and how they drive traffic to their websites.

What do we do, when we enter any offline public place, be it theater, French bakery or a museum? We look around and evaluate what we see. We take in with a single glance the décor, colors, layout, cleanliness, the appearance of other visitors and myriads of other factors. Our brains are equipped with a super-powerful calculator, which in a couple of seconds analyzes our surroundings, does the insanely complicated math and presents us with…

With approximately 2.4 billion active users, you can be absolutely sure that your audience hangs out on Facebook. If you want to grow your email list, Facebook is a great place to start. But how exactly do you leverage the power of Facebook to grow your list? You could simply post on Facebook, invite your friends to join your list, and hope that people sign up. But that’s probably not the best strategy. Your response…