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Guest post by Elise Dopson Are you struggling to see results with your email marketing campaigns? It can feel disheartening—especially if you’ve exhausted every trick in the copywriting book. But that doesn’t mean you have to suffer from poor engagement forever. In fact, there’s one not-so-small element that could make or break the success of each email you’re sending to your list: Design. How do you create flawless emails? Do I need a professional designer…

Guest post by Sujan Patel When it comes to email marketing, there’s no one-size-fits-all approach. There are just too many variables between industries, target audiences, and products and services. So, in order to get the absolute best results, you’ve got to be continuously experimenting. Only through meticulous testing and trying new tactics will you determine what best works for your unique situation. The new year is the perfect time to consider switching up your email…

Guest post by Nadya Khoja Have you ever sent out a newsletter to your subscribers, only to realize that your open and click-through rates are far below average? And as a result, you’re not seeing the results you need when it comes to conversions? You get a sinking feeling in your gut and start losing hope? Not sure if you’ll ever find the willpower to send out another email newsletter again? The truth is, we’ve…

A strong and easily recognizable brand is a huge asset to an entrepreneur. It helps your customers recognize you and your products quickly. Branding can help you stand out in the crowd as consumers recognize and identify with your values. This is especially important for stores that are competing with Amazon. Amazon has a wealth of information about the products they sell and even offer same day shipping. Many people go to Amazon for the…

This is a guest post by Kevin George, head of marketing at EmailMonks Marketing is all about putting the collected customer data to work and providing customers with good user experience to build lasting relations with them. This is especially difficult in email marketing and more so for those in the e-commerce industry because of the diverse products and varied customer interests. So, let’s learn which e-commerce emails you need to send, how to collect…

This is a guest post submitted by Katie Johnson from InboxArmy The retail e-commerce market earns the most revenue during the holiday season. In fact, a whopping 2.36 billion US dollars are spent online during the season of Black Friday alone. So, if you too want your revenues to soar high this holiday season, start by leveraging email marketing. After all, 82% of marketers consider it the most effective channel for driving conversions. Moreover, with…

Google announced that it will be punishing sites that have intrusive popups or interstitials on mobile starting from January 10, 2017. This is in an effort to improve the mobile search experience. “Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” We think this is a refreshing change as people had started to abuse popups and interstitials with spammy content and…

Everyone knows A/B testing is super helpful to eliminate guess work and increase conversions, little by little. Recently I read a case study by Dan Siroker (CEO of Optimizely) on how President Obama raised $60 million dollar by running a simple experiment. Dan was director of analytics on the 2008 Obama campaign when they decided to take full advantage of A/B testing to raise more money. They experimented with 2 parts of their sign up…

I am super excited to share this awesome news with you guys. Since our launch last year, MailMunch has reached 1 BILLION people. YES, 1 BILLION!!! This is simply amazing. It never looked like it’d be this big when we first started but we had one clear goal towards which we worked and continue to work really hard. That goal is to make it easier for you guys to capture leads and grow your businesses.…

Time and time again pundits have forecasted the death of email marketing.This time, they said, Facebook Pages or Twitter profiles will kill email marketing. Page Likes are better than email addresses, they said. But today, Facebook announced Lead Adsthat let businesses and marketers run ads on Facebook to collect email addresses from users. This makes the whole process of collecting leads faster and simpler because people don’t even have to type their email address to…