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John Davier

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According to HubSpot, email marketing generated a return on investment (ROI) of 3,800% in 2019. If you’re not using email to distribute your content, you might be missing out on the 73% millennials who prefer business communications to come via email. Another compelling statistic is that 50% of US respondents check personal emails at least 10 times per day. For brands that are failing in email marketing, the problem mostly lies in low engagement rates.…

With each passing year, your competition in the market is constantly increasing. But thankfully, so is the range of marketing and automation tools at your disposal. Being a step ahead of your competition depends largely on which cutting edge tools and technology you use for your marketing campaigns. Marketing and automation tools and platforms give you a chance at an increased efficiency of your marketing campaigns and can help you save a lot of precious…

For any marketer, optimizing your landing page is a crucial step in generating leads for potential conversions. While you may have great adverts bringing traffic to your landing site, you may be left wondering why you aren’t getting as many conversions. This may be because you’re making some of these common mistakes that could be killing your conversions: 1. Not having a dedicated landing page No matter how good your adverts are, if you are…

Getting noticed is easier said than done in the highly competitive online world. With thousands (if not millions) of similar brands to contend with, it takes a creative and unique strategy to stand out and separate yourself from the pack. This is where social media comes into the picture. With a solid social media presence and a sound strategy, and media coverage in place, standing out and selling more products becomes possible. As exciting as…

Instagram is insanely popular right now. The platform is made up of all kinds of people that are interested in almost every niche possible. Chances are, you can find an audience for your brand on Instagram. An audience that is interested in your brand and your products.  Now, imagine if you had the email addresses of those Instagram users? You can do some serious numbers on your next email campaign.  But how do you acquire…

Creating and reading the same email newsletters can get really boring. This happens when two common but equally poor approaches to email marketing are applied. Some marketing teams don’t test their campaigns at all, and eventually, stop any email activities because they can’t see whether they’re working on not. Others keep sending the same newsletters over and over again, even when it doesn’t show any significant results. Unfortunately, these marketers fail to understand that if…

For years the marketing world’s been buzzing about the good and the bad of marketing automation. The general agreement though tends to be in favor of using automation to tackle recurring challenges when it comes to our marketing strategies. Still, marketers are taking different approaches to how they use automation for their campaigns and day-to-day duties. There are those marketing professionals that see automation as a huge time saver while others are putting in extra…

Looking back at the past decade, we can only wonder if we’ll ever see as big an eCommerce revolution again in our lifetime. The 2010s not only rounded the corner on making online shopping possible and viable for most people, but they ended with eCommerce accounting for 11% of all sales in the U.S. alone. And then, as the decade came to a close, mobile devices became a core part of our daily lives, for…

Price is the most influential reason when American shoppers decide to buy an item. The second reason is free shipping, followed by sales & discounts. As you’ve noticed, all three are price-related. Despite the growing interest in a truly personalized shopping experience and the heightened expectations around excellent customer service, price is still the first priority of shoppers. Knowing this fact, you have to develop a unique pricing strategy for your store, and in this…

One of the most compelling reasons for thousands of businesses to choose Shopify is the many robust and varied apps that support the platform. These apps help brands on many fronts with the aim of simplifying and streamlining various aspects of e-commerce retail and business. These apps are developed by some of the best developers in the world and fall into categories that will help your online store flourish. Some of the categories include email…