Author

John Davier

Browsing

With the global email users expected to grow to a whopping 4.3 billion by the year 2023, it wouldn’t be wrong to say that email marketing is an opportunity that no marketer should be missing out on. Moreover, with the emergence of AI, the possibility of intelligent email marketing has increased, thereby making way for enhanced customer engagement and higher conversion rates. Simply put, AI can give your email strategy an extra boost by upgrading…

When you’re creating an email sign-up form for your eCommerce site, conventional wisdom says: Make the subscription process as easy as you can. That means asking for as little information as possible from your new subscribers—maybe just an email address and nothing else. After all, less friction leads to more subscribers… right? Most brands think so. A study of 300 eCommerce retailers found 84 percent only ask for an email address during the subscription process.…

Reducing overhead costs while maximizing profit is the goal of every business. With the right software and technology, more businesses are able to save money, increase customer base, and improve profit rates. This article will share five important software products that will help your business to save money, and ensure that your business achieves its maximum goals. You will learn what they are, how they work, and how you can use them to effectively save…

With emerging competition in the world of digital marketing, marketers find it challenging to generate new leads. Even after thorough research and ample resources, businesses often fail to generate leads efficiently. Lead generation quizzes can be the answer. They are fun and exciting, but they also play a role in engaging audiences and capturing leads. That’s why more and more businesses experiment with lead quizzes and share them on social media. Social networks have taken…

Inventory management is crucial for maintaining a healthy supply chain. Yet this vital area of eCommerce is often a stumbling block for companies, even if they have the best of intentions.  No business is an island. Every inventory management decision you make impacts someone else further along the chain. Remember how frustrating it is to order a product, but it doesn’t arrive on time? Or worse, when you are you told it’s actually out of…

In the post-pandemic world, the way we do business is bound to change. However, in the world of e-commerce, things seem to be looking up. Yes, we will be practicing social distancing for the better part of the year, but that will not stop us from buying stuff we need or want! This is where the eCommerce businesses come in. E-commerce with its ease and convenience presents a lucrative option for consumers to get everything…

Blogs are one of the most effective ways to engage with your customers. They help you retain your visitors and build trust. But when you use your blog to earn money, there are many other factors that you should consider.  It all starts with how you want to monetize your blog. There are different practices that will work for you. Affiliate marketers have an advantage of direct links and they make money just by linking…

According to HubSpot’s survey, 59% of the respondents stated that emails influence their buying decisions.  The figure emphasizes how effective email marketing can be in driving sales. However, you’ll need to use the right approach, tools, and follow tried and tested design tips for creating stunning emails to generate clicks and conversions.    After all, your email marketing efforts should be valuable and engaging to your audience to help you achieve your campaign goals.   Learn these…

Multivariate testing (also called MVT, multivariable testing, or experimental design) is one of the three common techniques for landing page and onsite optimization (A/B testing and onsite targeting being the other two) though it can be used effectively for ad testing as well. While multivariate testing does not usually provide the performance lifts of A/B testing or the ability of onsite targeting to deliver relevance when used properly it is an essential part of ongoing…

There’s no denying it: Conversion rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! More importantly, if you’re in the Marketing Department, dollars are something you can take to the CEO and other decision-makers at your company to maintain buy-in for your conversion rate optimization (CRO) efforts and spending requests. That’s why it’s important…