Author

Julie Ewald

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Struggling to know where to begin when it comes to creating a content marketing strategy for your B2B tech company? Constantly coming up with new and innovative content marketing ideas but finding it difficult to link them together into a cohesive plan? Putting together an effective content strategy can definitely be challenging, especially for tech companies. There’s so much to explain and teach about each product, and it’s important to keep the jargon to a…

Setting up an online marketing campaign to attract and convert new leads isn’t exactly easy, especially when it’s your first time. With the massive amount of digital marketing information that abounds on the internet, it seems like something one should be able to sort out, right? The digital marketing gurus out there sure make it seem simple and approachable by breaking things down into bite-sized tips and short, digestible lessons, which really works great when…

What does it take to go viral? Is there some formula you can follow to ensure that your blog posts or YouTube videos achieve viral status? I hate to break it to you, but no. There’s no secret formula to viral marketing. However, there are a number of marketing strategies you can use to optimize the shareability of your content. Think of it this way: content optimization strategies are fertilizer and your content is a…

Most email marketing content doesn’t perform well. According to MailChimp’s stats, the average for my fellow marketers is a pretty low 17.81% open rate and a click-through rate of 1.92%. Before you let this get you down, remember that these benchmarking stats include the good, the bad, and the really, really, really ugly. In other words, while 17.81% is the average, don’t forget that there are outliers on either side. Let me get my brag…