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Momina Ayaz

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320 billion – that’s the number of emails that will be sent and received every day in 2021. This eye-watering figure means that the odds of your prospects opening your email are slim at best. But no one’s even close to giving up on email marketing. It still generates the highest ROI of any digital marketing strategy. So it really comes down to this: whose email would you want to click on in a crowded…

Email marketing remains one of the most cost-effective marketing strategies to implement across the sales funnel. But with every company trying to use email marketing to reach prospects, internet users are experiencing high email overload. Email overload happens when your customers start receiving several marketing emails from multiple companies every day. When this happens, they’ll start ignoring most emails that come across as a marketing pitch, consequently shooting down your email opens.  They’ll only have…

With 3.8 billion people using social media in 2020, acquisition via social channels has caused quite an uproar, compelling modern businesses to make it an essential part of their marketing strategy. This article will explain what social media marketing is, why it’s important, and how you can get started with it to acquire more leads from your social channels. What is social media marketing? Social media marketing is a branch of digital marketing that aims to…

Your Mailmunch campaigns just got some sleek new upgrades! Create campaigns that turn heads every time, with our new Coupon and Spinwheel tools.  Coupons are a trusty component of every marketer’s lead generation arsenal. And who doesn’t like discounts? Mailmunch now lets you add fully customizable coupons to your templates for your Shopify users. Here’s how simple it is: 1. Create coupons that sync directly to your Shopify account from the new Coupons tab. Two…

If you got a new sign-up just now, when should they expect to receive your welcome email? The answer is immediately! The customer lifecycle is getting shorter and shorter. Growing competition means businesses are fighting for customer retention and running after every single lead.  For this reason, you need to run multiple well-timed email campaigns and immediately follow up. But even if you only have 10 subscribers on your list, reaching out to each and…

No matter how small or big your business, building an email list is the easiest way to market your products. For that, you need to place opt-in forms on your website. But with so many different types to choose from, marketers have a tough time deciding which opt-in form types will best serve their needs. Varying sales requirements and visitor behaviors mean that there’s no one-size-fits-all for opt-ins. So how do you choose the right…

Lead generation is one of the most significant aspects of the B2B marketing process. It is capable of bringing in quality traffic to a website and producing leads that convert into paying customers. Yet, at the same time, this marketing practice is considered as a key pain point for most businesses around the globe.  The abundance of online and continually increasing competition complicates the process of identifying, tracking, and engaging with potential clients.  However, things…

Putting your business in front of the right people is perhaps the hardest thing you’ll ever do. While several people visit your website every day, few ever make their way back. And that’s how most services are forgotten. Lead generation ensures that you engage customers the very moment they show an interest in your service. It consequently enables you to market to the right people, bringing your services in front of people who truly need…

Flash sales always feel good. You have your eyes set on a new television but the expensive price tag is in the way. Then, bam. The television is suddenly half off for only 12 hours. What do you do? You buy, of course. The offer is too hard to resist and who knows if you’ll ever be able to afford the same item again? So, you buy. Flash sales make us spend more money, quickly.…