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Momina Asif

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I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better?  Yes, they can, and in this era of digital marketing, they should.  Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate…

Web forms allow you to obtain information of potential customers, track data regarding purchases, get customer feedback and new leads, and record survey responses. Web forms help businesses increase their conversion rates by taking potential customers through the lead flow process.  There are different types of web forms -varying in length, format, content type, purpose, and appearance. According to your unique business needs, different forms are used at different stages. They are embedded right into…

The current pandemic has resulted in a massive increase in online shopping worldwide. In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 trillion in sales. That’s up from $3.53 trillion in 2019.  Whether you are looking to start a new eCommerce business from scratch or searching for ways to expand your existing business in the online world,…

With the pandemic disrupting our lives, it became evident that online shopping is the new normal. Businesses worldwide started investing in their online presence – from posting on social media to increasing their email marketing efforts. For small businesses, it became essential to stand out from their competitors through effective marketing and community building.  Email marketing is one of the most critical ways small businesses can stand out and get their audience to resonate with…