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Rukham Khan

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Because nearly 90 percent of customers shop with businesses based on their customer service, improving customer experience (CX) is vital to the long-term success of any business.  In the United States, about $1.6 trillion is lost every year from bad customer service experience. Consumers have more choice today than they ever had in the past. This means it’s easier than ever for your customers to simply go to your competitor if your customer experience is…

Brands all around the globe have been using video marketing to promote their products and services even before the internet came around. However, the cost of making a video and promoting it on the television wasn’t cheap, and only the big companies could afford it. That lasted until 1994 when Amazon was founded to mark the first-ever eCommerce website in the U.S. Not long after that, a lot of other eCommerce websites emerged and soon…

Running an e-commerce website comes with a very unique set of challenges. When something goes wrong, it can be difficult to diagnose the cause. A lot of these times, it’s difficult to find resources online that can help you diagnose and resolve your problems. One such problem is the issue of creating a smooth shopping experience for your online customer. 88% of online consumers are less likely to return to a site after a bad…

Mailchimp is the champion at email list management. You can sort and filter contacts in a hundred different ways and you can create dedicated campaigns based on contact’s interaction with your website and emails. But did you know that you can create landing pages with Mailchimp too? These come in pretty handy when you’re growing your email lists and running promotions for specific goals. If you’re unclear about landing pages and what they do, you…

Are you looking to switch your email marketing provider? Maybe you’ve heard about Klaviyo and are looking for similar options before you make a buying decision. In either case, I want to show you Klaviyo alternatives which offer similar features but differ across price, features or functionality, so you can choose an email marketing system best suited to your business. But first, here’s the rundown on Klaviyo: Klaviyo is a subscription-based, email marketing automation software…

Congratulations! If you clicked on this article,  you’re pretty serious about dropshipping. You either have a store in place or you’re researching with intent. I congratulate you because you’ve embarked on an exciting experience with dropshipping, one that promises learning and money (if you do it right). A lot of people take up dropshipping to make money on the side. If you’re expecting to rake in the big bucks and win customers, it’s super critical…

Looking back at the 2010s, ‘marketing automation’ stands out as one of the defining movements in marketing. The rise in popularity of the term speaks volumes to how marketing has evolved through the decade.

Marketing Automation has risen in popularity because of 3 important reasons.

As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…