Author

Rukham Khan

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In 1898, E Lewis developed a model to understand a consumer’s journey to enable businesses to improve their customer acquisition rates. We call this the Sales Funnel Model and it’s based on the AIDA principle. Awareness, Interest, Desire, Action. This model has been successfully used for over a century by sales and marketing teams the world over. Now, it has served its time, and current circumstances have necessitated a better and more wholesome understanding between…

Today we unveil the latest and greatest from MailMunch. Introducing: Site Covers This new type of form can bring you higher conversion rates and really help you grab the attention of your visitors. The Site Cover takes over the page a visitor is on, and displays as a full-page form. This way, you have a lot more space to work with, so you can add more elements to your form and make it even more…

As a business, you want your communication to be clear and flawless. In marketing, this can prove to be as hard as it is to capture and maintain a person’s interest, but when you do, you need to make sure your message is delivered exactly as intended. You need to eliminate all factors that can dilute your message. This is why, when you design emails, it’s important to make sure that they: Look good on…

Starting an online business and building an eCommerce website can be a fun, exciting challenge. After all, the market is growing and if you do it right – early retirement may be on the horizon.  But one thing that many new entrepreneurs overlook, or perhaps even forget, is the security of their eCommerce website.  Thankfully, there are many easy preventative measures you can take to secure your website. You don’t need to be a computer…

Marketers are always looking for new ways to increase their customers. We tend to try all the new tricks that come our way. Exploring and experimenting is in a marketer’s DNA.  While this a useful trait to possess, it’s also important to strike a balance between what’s new and what works. Sometimes it’s important to go back to tried and tested marketing techniques to improve and build upon them. One reliable tool a marketer possesses…

Technology and the internet have witnessed democratization in the past decade which has allowed more people access to traditionally difficult disciplines such as design. Now people are more aware of how design works and each company is seeking to implement the best design in their content. You know this, MailMunch knows this. To make your form design process smoother, flexible, more creative and functional, we’ve completely overhauled our old form builder and launched a new…

Customer Lifetime Value or CLV is commonly used in two areas in business – customer acquisition and customer relationship management.  The goal is to understand how much it will cost you to acquire valuable customers and retain them, so you’ll know if you’re making positive or negative revenue per client.  A study from Havas Media’s Meaningful Brands revealed that “a massive 77% of brands could simply disappear and no-one would care. This is a three-point…

You own an eCommerce shop or work for an online brand and you just had a great holiday season. Maybe it was Black Friday, Christmas, New Year or Eid. What was common was you saw a surge in your sales, the traffic spiked and the dollars came rolling in.  Whenever a big holiday comes by, don’t we all wish we could see the same sort of sales throughout the year? How nice would it be…

How important is email marketing to your eCommerce business? For many online stores, it’s all about the product, brand, social and PPC – eCommerce email marketing is an afterthought. Millenials and the next generation might feel like email is on the way out. A boring old tactic that doesn’t have the same appeal as the shiny new social networks and the direct outcomes of AdWords. That is a fundamentally flawed way of thinking… Why eCommerce…

Now MailMunch lets you set custom favicons for your landing pages to take your personalization even further. A personalized favicon gives your brand a consistent look and improves brand awareness and recognizability. Just like your logo, a favicon gives your users something to remember you by, favicons can help your landing pages stand out and become memorable. Favicons also support easy navigation.  When your visitors have multiple tabs open, they can easily spot your landing…