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Rukham Khan

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Marketers take on an incredible challenge creating lasting customer relationships, curating a positive brand image, and implementing strategies to promote products/services effectively. It’s no wonder they’re constantly on the lookout for ways to streamline less-pivotal processes and ultimately give them room to focus on projects that need them. Artificial intelligence and automation were introduced in marketing for this purpose.  Although they’re sometimes used interchangeably, AI and automation present some intricate differences that influence when and…

Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [MarketingCharts] Personalized CTAs convert more visitors than untargeted CTAs by 42% [DSim] Single call-to-action increased clicks by 371% and sales 1617% in email [Protocol80] The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. If you are interested in getting more potential customers and…

We are in the midst of a revolution. A revolution that is silent but one that is too big to ignore. In case you haven’t already noticed, you are spending more on products or paying more to services that treat you well. Mind you — treat you well and not just provide you with good quality products and services.  Customer experience has become a major differentiator across all industries. From hospitality to airlines, customers are…

Creating captivating email and social media visuals can do wonders for your audience engagement, website traffic, and conversions.    The catch is, it can take a lot of time, energy, and resources to build visual content.  After all, creating compelling images and videos (among others) is more than just following the latest social media and email design trends to get people to notice your brand and act on your offers.     The good news is, there are…

Have a website blog that you are proud and passionate about? Well, so do 600 million others.  That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. If you are starting a new business, blogs can be a great way to build a potential customer base. Or if you have already launched…

Every business wants to be on the first page of search engine results. It is a coveted place to be, which is why you will find companies pumping hundreds of thousands of dollars for the first-page real estate on the internet.  If you are a digital marketer who can get any client of yours on the first page of Google, you can command any price. Unfortunately, it is not that easy to make it happen…

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns.  Because there are so many different KPIs to track, narrowing down your focus to the right metrics can be the difference between success and failure in your email marketing campaigns. We’re going to present…

Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. The modern generation is increasingly using voice commands, especially coupled with the increased use of mobile devices. Huge companies even create their own special voice assistants that make life easier and deliver with their skills and abilities to recognize the needs and requests of users.  Voice search allows you to find information on the Internet…

All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities. You can spend all the money in the world or have the most traffic in the world, but if your conversion rates are low you’ll be losing money, leads, and time. Optimizing marketing efforts is, therefore, a no-brainer to help convert more leads and sales this year. But how? Conversion rate optimization…

Marketers are tasked with important decisions when it comes to what strategies, techniques, tools, and platforms to use to achieve their marketing goals. So much of business growth is dependent on high-quality, thorough marketing, and the way marketers can scale their success. Marketing success is hugely dependent on choosing the most profitable and appropriate marketing strategies for your specific business model and target audience.  The Return on Investment or ROI is an important element in…