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Rukham Khan

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We can all agree that: B2B sales cycle can be lengthy. So the more quality leads we get into the sales pipeline, the better the chances of increasing sales. We’ve all had our fair share of prospects, not using their main emails when signing up to lead magnets. So, when designing landing pages, we end up using calls to actions such as, “your best email” and “work email” on the email fill out section to…

A landing page is one of the best tools available to a marketer. The beauty of a landing page is that it is very good at what it’s designed to do: get visitors to take action. A landing page is generally created in a manner where all regular website links are removed and the focus is put on the CTA (call-to-action button) to get visitors to click on it. In a good landing page, every…

Starting a new business journey is always exciting, you’re full of energy, focused, and at the same time vary of many pitfalls that can come your way too.  When it comes to starting a personal project, your brand can be anything between an eCommerce shop, a blog, a services portal, or an app. What matters most is how you go about growing your business; And in this article, we’re going to focus on content marketing…

Providing and maintaining first-rate customer support isn’t a walk in the park — even when working with a single communication channel.  It requires systematic workflows, seamless coordination among your team, and adequate project supervision to communicate and assist your customers in the best possible way. If you’re using email as your primary communication channel, check out these project management tips to streamline your team coordination and deliver faster customer email service. 1. Use project management…

If you’ve just started your eCommerce journey, it’s easy to get overwhelmed with the amount and complexity of information available regarding how to build a successful store. In the spirit of making things easier for you, we’ve compiled a list of 11 free eCommerce tools you can use to start growing your online business. You’ll find tools to help you with Analytics, research, SEO, and marketing. Let’s get started. Analytics tools 1. Hotjar Hotjar is…

Email whitelisting means adding an email address to the list of approved senders. Email whitelisting enables your marketing emails to get past the filters set up by email clients for checking spam and suspicious emails. Also, email whitelisting increases the chances of an email landing in the priority inbox of the user than in the social, promotions, or updates tab.  If this is whitelisting, what is email blacklisting? Blacklisting is the labeling of emails as…

There are 5 ingredients to a successful eCommerce marketing mix; when you get them right, your marketing will benefit from a better output and a greater balance. The 5C marketing framework offers a predictive evaluation and structural analysis of a business standing in a targetted market. What the 5C’s are Company Collaboration Context Competition Customers Company The company, as the very first ‘C,’ is vital. It captures the main essence of business. To sell a…

We’ve been in the trenches working on this one and we’re proud to announce that all Shopify store owners can now build cart abandonment email sequences with Mailmunch! Annually, brands lose around $18 billion due to abandoned carts. Thankfully, abandoned cart emails are super effective at controlling this loss. They have an average open rate of 48% and over a third of clicks lead to purchases back on site.  Now you can entice your shoppers…

What is solopreneurship A solopreneur is a professional who builds a personal brand that is tied to himself as the brand. In contrast, an entrepreneur is a person that builds a brand intending to expand the company/brand outside of themselves. The brand would then be able to technically exist if that individual were to leave the company, sell the company, etc. Solopreneurship is fast becoming a response to current sociological trends. More women are re-entering…

Holiday seasons can prove to be a goldmine for online stores. Product demand for many product categories goes up and people are eager to buy things for their loved ones. To make the most of the holiday seasons, you have to position yourself to attract higher than usual traffic and convert more visitors to enjoy a slice of holiday spending. In this article, we’ll use the example of Christmas and we’ll show how to create…