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Rukham Khan

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As a fashion and apparel brand, you should be familiar with the advantages of email marketing. In this era of fast fashion and quick inventory cycles, email marketing lets you: Quickly inform customers regarding new products Deliver your promotions straight from emails Get customers to complete checkouts and upsell Build brand awareness (supercritical to differentiate yourself from competitors in the fashion domain) Have a direct line of communication and ownership of your audience Among other…

In 2016, mobile internet usage surpassed its desktop counterpart. In 2019, 53% of web traffic came from mobile users. Couple this with the fact the online mobile shoppers have an average conversion rate of 2%, a number growing every year: Optimizing your website for mobile use becomes imperative. We at MailMunch realize this and we want our customers to take advantage of the rising number of mobile users. We present to you: Mobile Exit-intent Mobile…

Branding is an integral part of any marketing strategy. Our customers have brand guidelines they adhere to and we’ve made it easier for you to stay true to your brand. We’ve launched custom fonts so you can use the exact fonts you want in your forms and landing pages. With more font options, you’ll have more customization options, can create better designs and follow your brand guidelines to the dot. Now you can express yourself…

In 1898, E Lewis developed a model to understand a consumer’s journey to enable businesses to improve their customer acquisition rates. We call this the Sales Funnel Model and it’s based on the AIDA principle. Awareness, Interest, Desire, Action. This model has been successfully used for over a century by sales and marketing teams the world over. Now, it has served its time, and current circumstances have necessitated a better and more wholesome understanding between…

Today we unveil the latest and greatest from MailMunch. Introducing: Site Covers This new type of form can bring you higher conversion rates and really help you grab the attention of your visitors. The Site Cover takes over the page a visitor is on, and displays as a full-page form. This way, you have a lot more space to work with, so you can add more elements to your form and make it even more…

As a business, you want your communication to be clear and flawless. In marketing, this can prove to be as hard as it is to capture and maintain a person’s interest, but when you do, you need to make sure your message is delivered exactly as intended. You need to eliminate all factors that can dilute your message. This is why, when you design emails, it’s important to make sure that they: Look good on…

Starting an online business and building an eCommerce website can be a fun, exciting challenge. After all, the market is growing and if you do it right – early retirement may be on the horizon.  But one thing that many new entrepreneurs overlook, or perhaps even forget, is the security of their eCommerce website.  Thankfully, there are many easy preventative measures you can take to secure your website. You don’t need to be a computer…

Marketers are always looking for new ways to increase their reach. We tend to try all the new tricks that come our way. Exploring and experimenting is in a marketer’s DNA.  While this a useful trait to possess, it’s also important to strike a balance between what’s new and what works. Sometimes it’s important to go back to tried and tested marketing techniques to improve and build upon them. One reliable tool a marketer possesses…

Technology and the internet have witnessed democratization in the past decade which has allowed more people access to traditionally difficult disciplines such as design. Now people are more aware of how design works and each company is seeking to implement the best design in their content. You know this, MailMunch knows this. To make your form design process smoother, flexible, more creative and functional, we’ve completely overhauled our old form builder and launched a new…

Customer Lifetime Value or CLV is commonly used in two areas in business – customer acquisition and customer relationship management.  The goal is to understand how much it will cost you to acquire valuable customers and retain them, so you’ll know if you’re making positive or negative revenue per client.  A study from Havas Media’s Meaningful Brands revealed that “a massive 77% of brands could simply disappear and no-one would care. This is a three-point…