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As you may have heard by now, Mailchimp has removed its official app from the Shopify app store. This happened because of non-agreement on Shopify’s updated Terms of Service. You can read Mailchimp’s statement here. No new installs are possible, and from May 12, current installs will also get deactivated. This has created some panic for users, who are wondering how this change might affect their ability to add and manage subscribers and email lists.…

Shopify is to eCommerce what Uber has become for ride-hailing.

Both are tech solutions that broke down the barrier for entry and put control in the hands of the people. Most importantly, people welcomed and adopted both solutions for a simple reason: They make it easy to earn money.

With 800,000+ active merchants, Shopify has a dedicated app store to serve the countless needs of almost a million customers.

Dropshipping has become a really popular money making method. It’s proven to be a great stepping stone for anyone looking to get into the world of ecommerce.

While most people love planning a dropshipping store, many never follow through because they feel confused or they feel they don’t have enough information to start their own dropshipping business.

Therefore, we’ve compiled the most asked questions related to dropshipping and we’ve answered all of them to help anyone who’s looking to start their own store.

The article has been updated to reflect recent Mailchimp price changes as of May 2019 Mailchimp has been around for 17 years. They have a user base of more than 16 million users, they are attracting 14000 new users every day, and they have generated an impressive $525 million in revenue till 2017. They are doing pretty well for themselves and are growing year by year. But what makes them such a successful player…

Most businesses have already adopted the Content Marketing ethos and a lot of firms already know the positive commercial impact content marketing promises. You will find a lot of declarations online stating that content is king, that content is an excellent marketing tool. If this is truly the case, why is there so much confusion surrounding content marketing and its capabilities? First, it’s partly due to a million different definitions floating around. Each agency provides…

Who here has watched the Harry Potter films? Remember Voldemort? They used to call him he-who-must-not-be-named. A person so taboo, you couldn’t even take his name. A lot of e-marketers feel the same way about the termEmail Blast. They try to avoid it the best they can. Type in email blasts on google, and you’ll find a few articles preaching to stop using that word. No marketer seemingly wants anything to do with it. And…

People usually opt for buying email lists when they mistakenly believe these lists will help them boost their campaigns, and deliver their marketing messages to intended people. Or they might find themselves in a moment of desperation; they want to support their sales team and provide them with leads but they are strung on options, so they decide to buy leads. Sadly, buying email lists rarely ever works out favorably for marketers. The people at…

Landing Pages are an essential component for most digital marketing campaigns. Their basic purpose is to get incoming site visitors to take action, usually in the form of subscriptions or purchases. Conceived in 2005 by Microsoft to boost sales for Microsoft Office, landing pages have become an established industry practice, and for good reason. Companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more…

Looking to open a new online store? Do you have an amazing idea but don’t know how to sell? Or maybe you found a sweet deal with a vendor, you’ve got the product but don’t know how to manage your brand’s content? You search the internet, maybe you type in how to make an online e-store or how to sell online, and you get bombarded with links and ads, all of them offering you the…

This is a guest post by AnandSrinivasan, founder of Hubbion. There are between 12-24 million eCommerce stores in the world today. The sheer dominance of Amazon and the competition between the thousands of stores in every industry has contributed to one of the biggest challenges in the online commerce market – margins. Regardless of their size, eCommerce websites suffer from poor margins. A study published by MarketingSherpa pegged the average gross margin for small sized…