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Vinay Koshy

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Do you have one or more of the following to contend with on any given day? Calls Alerts Push notifications Text messages Email alerts Tweets Even human beings vying for your attention. If so, you know that being productive can be a challenge. To add to that, our brains also tend to be occupied with the future and the decisions we have to make. Time has become one of the most valued commodities an entrepreneur…

According to Econsultancy’s email marketing census, 55% of respondents achieved more than 10% of their sales from email. However, as much as 89% of marketers do not use targeted email marketing. What are they missing out on? A Jupiter Research study found that marketers who segment their lists and employ quality targeting can improve conversion by 355% and increase revenues by 781%. So why don’t more businesses employ targeted email marketing? Because of the challenge…

Email marketing is one of the most effective ways to reach customers today. Consider the following statistics for example: Email is the #1 activity on the internet – even over using a search engine. It’s also the #1 activity on mobile devices. The average office worker checks their email 30 times an hour. The total number of worldwide email accounts is expected to increase to over 5.2 billion accounts by 2018 – a growth of…

Are you confused about how to go about growing your email list? Does the fact that hardly anyone subscribes frustrate you? Are you weighing up whether increasing your social media following would be better? Consider this. According to Jon Cifuentes from his study of 1300 marketers, email marketing still provides the best ROI. In fact, he found mid-sized business on average enjoy a 246% ROI from email marketing. Mike May of MediaPost’s Email Insider came…

Good habits are the foundation on which most successful entrepreneurs build their business. According to Aristotle – We are what we repeatedly do. Excellence then, is not an act, but a habit.” They realize that where their focus and energy is directed matters to achieving their goals. For those of us who struggle with poor habits there is hope. With perseverance and hard work you too can develop the habits of the successful. According to…

Have you asked any blogger or business how important their opt-in email list is? The chances are that they’ll say it is a critical asset. Expert opinions and a Radicati study also underscore the importance of being able to grow your email list. You know that for you to grow your blog you need to grow your email list fast. But how do you do it? Sure you can read up on all the great…