Getting noticed is easier said than done in the highly competitive online world.
With thousands (if not millions) of similar brands to contend with, it takes a creative and unique strategy to stand out and separate yourself from the pack.
This is where social media comes into the picture. With a solid social media presence and a sound strategy, and media coverage in place, standing out and selling more products becomes possible.
As exciting as that sounds, implementing such a strategy requires a lot of work which is why building a remote team to take care of social media management makes perfect sense.
While this may sound overwhelming if this is your first venture into outsourcing, don’t worry because we’ve got you covered.
Below are 5 simple steps you can follow so you can start building a remote team for social media management.
1. Decide on the tasks you need to outsource
To kick things off, it’s important to identify which social media tasks you will need help with. Social media management can have a very large scope and maybe a bit too much for one person to handle.
Typically, you’d want to have the following tasks covered:
You’ll need someone who will plan the content you will publish. This person will be in charge of creating a content calendar and deciding which types of posts will come out on specific days.
For your posts to be attention-grabbing, you’ll need an experienced copywriter on board who can craft engaging captions to introduce your posts or content.
Engaging copy is not going to be enough if you want people to notice and consume your content. You’ll need someone who has the ability to create eye-catching graphics like image quotes and memes which people love to share on social media.
According to the marketing website HubSpot, 78% of people watch online videos every week while 55% watch online videos every day. This statistic alone should be more than enough to convince business owners to share video content regularly. Having a video-editor would definitely help.
Social media management isn’t all about content creation. For a social media strategy to become more effective, you need to build relationships with your audience regularly. That being said, you’ll need someone who will like and comment on other people’s posts. You’ll also need someone who can reach out to influencers in your niche so you can increase your brand’s visibility.
Lastly, you’ll also be needing the help of someone who will be responsible for scheduling your posts. This task can be a handful, especially if you plan your content on a monthly or annual basis.
It’s important to decide on the tasks you will outsource because you’ll be spending money on each of them. If there are tasks that can be covered by one person, this is the best time to assess them so you can use your budget more efficiently.
2. Determine your budget
Hiring freelancers cost money which is why careful planning is essential when it comes to the use of your budget.
Will the budget cover all the freelancers you’re planning to hire? Will they be paid through a fixed amount or will they be paid by the hour?
These are questions you need to answer before you start hiring because the last thing you need is for the project to stall due to insufficient funds.
It’s also important to remember that your budget will somehow determine the quality of freelancers you can hire. As can be expected, highly skilled and experienced freelancers cost more than the less experienced ones.
You’ll be doing your business a huge favor if you’ve got your budget and ideal freelancers figured out before you start hiring them.
3. Identify your ideal freelancers
Identifying your ideal freelancers is one of the most crucial steps in building a remote team.
Finding the right freelancer is easier said than done because there are a lot of things to consider. While hiring for experience and skill is already given, you’d want to expand your criteria so you can find “the right fit.”
Keep in mind that you’ll be working with these freelancers remotely so communication and personality should also be significant considerations.
This is why having an avatar of your ideal freelancer is essential. You, above anyone else, know the kind of personality and behavior you can work with.
- Do you have a preferred gender?
- Is there a certain age range you’re looking at?
- Does the freelancer have to be single or do you prefer parents?
- Are you open to hiring freelancers who work on other projects or do they have to be dedicated to yours?
- Do you require the freelancers to work on the same timezone as yours or can they work on their own timezone?
Be as specific as you possibly can when it comes to your requirements. This is very important especially if you’re looking for someone to work with for the long term. Write all your requirements down on a piece of paper and make sure to stick to them.
During the interview, make sure to test their communication skills by asking relevant questions that will also allow you to see their personality.
Once you’ve talked to all the candidates, go back to your list and see who among them meets your requirements to a tee.
When you’re done, you are now ready to hire freelancers who can help your business.
4. Hire the freelancers you need
Once you’ve got the tasks, budget, and credentials all figured out, it’s now time to hire the freelancers you’re looking for.
The good news is there are dozens of freelance marketplaces with deep talent pools to choose from online.
Formally hiring them isn’t as complicated too because you can be working with the freelancer of your choice 24 hours after sending your requirements and interviewing them.
The only thing you need to decide on is how involved you want to be in the hiring process. This is because freelance marketplaces have different procedures when it comes to hiring.
Some allow you to get heavily involved, particularly in going through the resumes and conducting interviews. There are also those that do all of the dirty work for you so all that’s left for you to do is find the right match.
Whichever you decide, the best thing about hiring online today is the short turnaround time each of these services offers. As mentioned, you can be working with a freelancer 24 hours after sending your requirements.
5. Onboard freelancers
Hiring a freelancer isn’t the final step though. For the relationship to work, subjecting the freelancer to an onboarding process is essential.
You can use this time to set expectations and introduce the freelancer to your business. This is also a great time to provide them access to the tools they’ll need to perform their functions.
While it’s correct to say that freelancers are considered experts, you can’t expect them to know everything immediately. This is why proper onboarding is necessary.
With proper onboarding, you are not only helping the freelancers start on the right foot, but you’re also setting them up for success.
You don’t have to do everything manually though. This is because you can have your onboarding process either on video or as a document that you can send every time you have a new freelancer.
Social media management is crucial to the success of a brand or company. With a majority of the population on social media throughout most of the day, the opportunity to grow is almost limitless.
With a remote team of freelancers taking care of social media management, you’ll be putting your business in a better position to be seen and discovered. More importantly, you’ll be putting it in a better position to stand out and grow at a much quicker pace.
Matt Harrison is the VP of Strategy of FreeUp, the preeminent freelance marketplace for hiring high quality, vetted talent. He has hired freelancers from around the world and built teams to service multinational brands resulting from over $100 million in web hosting company acquisitions. He currently lives in St. Petersburg, FL.