Category

Automation

Category

Marketers take on an incredible challenge creating lasting customer relationships, curating a positive brand image, and implementing strategies to promote products/services effectively. It’s no wonder they’re constantly on the lookout for ways to streamline less-pivotal processes and ultimately give them room to focus on projects that need them. Artificial intelligence and automation were introduced in marketing for this purpose.  Although they’re sometimes used interchangeably, AI and automation present some intricate differences that influence when and…

Customer service is an integral part of any online business, having a direct impact on brand reputation and revenue. Happy customers lead to higher customer retention rates, decrease in customer turnover, high Net Promoter Scores, and organic marketing and sales growth. Seamless customer support is critical to ensuring buyer satisfaction and encourages repeat sales, which is why business longevity often relies on it so heavily. This is where automation plays an integral role – many…

Marketing automation improves efficiency and productivity, forming an integral part of any growth strategy. As worldwide privacy and data regulations gain more and more traction, opt-in forms are going to play an even more prominent role in your marketing automation flow. Understand how to boost your conversion rates for the long-run, utilizing these tools to capture an audience that’s genuinely engaged.         What is Marketing Automation? Marketing automation is a must-have for any modern marketing team.…

With each passing year, your competition in the market is constantly increasing. But thankfully, so is the range of marketing and automation tools at your disposal. Being a step ahead of your competition depends largely on which cutting edge tools and technology you use for your marketing campaigns. Marketing and automation tools and platforms give you a chance at an increased efficiency of your marketing campaigns and can help you save a lot of precious…

For years the marketing world’s been buzzing about the good and the bad of marketing automation. The general agreement though tends to be in favor of using automation to tackle recurring challenges when it comes to our marketing strategies. Still, marketers are taking different approaches to how they use automation for their campaigns and day-to-day duties. There are those marketing professionals that see automation as a huge time saver while others are putting in extra…

It’s pretty obvious why email marketing has gained a lot of popularity in the last decade. It can give an ROI of $44 for every dollar you spend!  The email marketing game has evolved and companies have started sending emails in a sequence based on customer behavior & suitability. Basically, companies shoot a series of emails in a timely manner that helps the business achieve a particular goal.  What is an email sequence & what…

Because nearly 90 percent of customers shop with businesses based on their customer service, improving customer experience (CX) is vital to the long-term success of any business.  In the United States, about $1.6 trillion is lost every year from bad customer service experience. Consumers have more choice today than they ever had in the past. This means it’s easier than ever for your customers to simply go to your competitor if your customer experience is…

Sending out personalized follow-ups right after your newly-baked customers make their first purchase or subscribe to your blog is a good practice.  According to research, relevant emails drive 9 times more revenue than broadcast mailings. However, it is a huge COMPLETE waste of time if you send your emails manually, one after another. Just imagine for a moment how many emails per day you’ll be doomed to send in a couple of years when your…

Looking back at the 2010s, ‘marketing automation’ stands out as one of the defining movements in marketing. The rise in popularity of the term speaks volumes to how marketing has evolved through the decade.

Marketing Automation has risen in popularity because of 3 important reasons.