Category

Conversion Optimization

Category

Multivariate testing (also called MVT, multivariable testing, or experimental design) is one of the three common techniques for landing page and onsite optimization (A/B testing and onsite targeting being the other two) though it can be used effectively for ad testing as well. While multivariate testing does not usually provide the performance lifts of A/B testing or the ability of onsite targeting to deliver relevance when used properly it is an essential part of ongoing…

There’s no denying it: Conversion Rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! And more importantly, if you’re in the Marketing Department, dollars are something you can take to the CEO and other decision-makers at your company to maintain buy-in for your Conversion Rate Optimization (CRO) efforts and spending requests. That’s why it’s important…

Landing pages have always been very important for digital marketing because they are one of the best tools available when it comes to attracting traffic. In addition to that, they can be incredibly effective and useful for your sales. This post takes you through 20 useful points you can use to optimize landing pages for maximum conversions. #1 Structure and Format Your Content It goes without saying that your landing pages should look good in…

In 1898, E Lewis developed a model to understand a consumer’s journey to enable businesses to improve their customer acquisition rates. We call this the Sales Funnel Model and it’s based on the AIDA principle. Awareness, Interest, Desire, Action. This model has been successfully used for over a century by sales and marketing teams the world over. Now, it has served its time, and current circumstances have necessitated a better and more wholesome understanding between…

For any marketer, optimizing your landing page is a crucial step in generating leads for potential conversions. While you may have great adverts bringing traffic to your landing site, you may be left wondering why you aren’t getting as many conversions. This may be because you’re making some of these common mistakes that could be killing your conversions: 1. Not having a dedicated landing page No matter how good your adverts are, if you are…

Customer relationship management (CRM) represents a set of practices geared toward boosting sales and sparking business growth.  As an integrated approach, it encapsulates areas such as marketing, sales, tech support, and customer service. Not only that but it unlocks synergies between them, turning your organization into an income-producing powerhouse.  You become adept at acquiring customers, as well as retaining them.  The key to successfully attaining these outcomes lies in harnessing the CRM tech stack. It…

One of the primary purposes of every business and organization, both online and offline, is to make sales. But does it mean that every business makes sales as soon as they are established? Definitely not! Some businesses online have failed to understand why they have not been able to make tangible sales over some time. Some of these businesses spend a lot in their marketing campaign but generate little profit. There might not be any…

Marketers are always looking for new ways to increase their reach. We tend to try all the new tricks that come our way. Exploring and experimenting is in a marketer’s DNA.  While this a useful trait to possess, it’s also important to strike a balance between what’s new and what works. Sometimes it’s important to go back to tried and tested marketing techniques to improve and build upon them. One reliable tool a marketer possesses…

Customer Lifetime Value or CLV is commonly used in two areas in business – customer acquisition and customer relationship management.  The goal is to understand how much it will cost you to acquire valuable customers and retain them, so you’ll know if you’re making positive or negative revenue per client.  A study from Havas Media’s Meaningful Brands revealed that “a massive 77% of brands could simply disappear and no-one would care. This is a three-point…

If you have just launched a website for your business, you need to slow down on how much you can achieve with your sales and revenue. The truth is, sales will not increase overnight. Though you may drive healthy traffic to your website, the conversion is not guaranteed. It takes time to convert your visitors to buyers. Available statistics show that the average conversion rate of a website is 2.35%. However, top companies register up…