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Conversion Optimization

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Running an e-commerce website comes with a very unique set of challenges. When something goes wrong, it can be difficult to diagnose the cause. A lot of these times, it’s difficult to find resources online that can help you diagnose and resolve your problems. One such problem is the issue of creating a smooth shopping experience for your online customer. 88% of online consumers are less likely to return to a site after a bad…

Conversion rate optimization, or CRO, isn’t about you; it’s about the user. It’s about understanding the way users interact with your site and using that information to make improvements that encourage conversions. Implementing CRO best practices is a start, but because not every business’ target customer is the same, the CRO strategies that work for you probably won’t be the same as anyone else’s. With that being said, everyone has to start somewhere! So if…

Building an email list is a crucial part of doing business online, and to build strong lists, you need strong offers and landing pages too. While there are many simple tips available online to help create a basic, serviceable landing page, we wanted to dig a little deeper by asking leading digital marketing experts for their favorite more unique tips—ones they might usually keep to themselves! Without further ado, here are eight pro tips to…

This post about email popup strategies is a guest post written by Anthony Capetola, a 10-plus year veteran of the digital marketing industry, Anthony has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders, which provides management software for Google Shopping, Anthony manages the entirety of paid search and inbound…

We’re all obsessed with getting more website traffic… But how does that contribute to your bottom line? Increasing your web traffic is a somewhat pointless exercise unless you have a way to convert that traffic into email subscribers and eventually paying customers. Why email? It’s simple, email is the best way to communicate with people beyond their first visit to your website. It’s the best way to build trusting relationships with prospects and turn them…

Setting up an online marketing campaign to attract and convert new leads isn’t exactly easy, especially when it’s your first time. With the massive amount of digital marketing information that abounds on the internet, it seems like something one should be able to sort out, right? The digital marketing gurus out there sure make it seem simple and approachable by breaking things down into bite-sized tips and short, digestible lessons, which really works great when…

Do you struggle with growing the revenue of your eCommerce business? If the answer is “yes,” then maybe you’re simply not focusing on the right strategies that work. That’s why in this blog post I have put together a list of the best eCommerce marketing tips that will help you grow your sales. 1) Grow your Email List Only 3% of visitors buy within their first visit on an eCommerce site, according to the Future…

Shopping cart abandonment is one of the biggest challenges that eCommerce companies face today. According to Baymard Institute, the average shopping cart abandonment rate is 69.23%. This is lost revenue that online stores could have made but, for some reason, customers simply decided to leave the site without ordering. If you’re facing this challenge yourself, there is some good news for you. There are some ways to reduce shopping cart abandonment and have more complete…

A squeeze page is a landing page created with the main purpose of converting visitors into email subscribers. The way this works is by offering something of value to people in exchange for their email address. This is often a bribe or a lead magnet that promises to teach them how to get rid of a problem or achieve a certain goal. If you want to build your email list, you need to be using…

What happens after someone subscribes to your email list? He probably lands on your thank you page. Believe it or not, the thank you page is extremely important for the success of your future marketing efforts. This is the time to tell your subscriber how he can access the desired resource (ebook, whitepaper, etc.) to show him that you delivered on what you promised. With your thank you page, you can setup all future expectations…