Category

Conversion Optimization

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There’s a lot that goes into setting up an eCommerce store. First, there’s deciding what to sell; then there’s sourcing your products, setting up your store, and finally starting to drive traffic to your store so you can start making money. Unfortunately, these are just the first steps you need to take, and once you’ve managed to successfully implement these steps, you need to focus on how you’re going to turn that traffic into conversions.…

All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities. You can spend all the money in the world or have the most traffic in the world, but if your conversion rates are low you’ll be losing money, leads, and time. Optimizing marketing efforts is, therefore, a no-brainer to help convert more leads and sales this year. But how? Conversion rate optimization…

What happens after someone subscribes to your email list? they probably land on your thank you page. Believe it or not, the thank you page is extremely important for the success of your future marketing efforts. This is the time to tell your subscriber how they can access the desired resource (ebook, whitepaper, etc.) to show them that you delivered on what you promised. With your thank you page, you can set up all future…

A good sales funnel is what connects the dots between a great product and a sale. As competition increases, simply having a great product is not enough- you need to know how to convince your target audience it is exactly what they need and contrary to what we would like to believe, that is not a one-day process. As new marketing studies have been conducted, the idea that a prospect or lead needs to be…

What is lead conversion? Lead conversion is a marketing process of turning leads into paying customers. Converting a lead into an account, contact, or opportunity is the aim of marketers, sales representatives, and decision-makers. Leads are typically generated from marketing events, such as trade shows or mailing campaigns. Once enough information is gathered about a lead to qualify that lead as a potential opportunity, the lead can be automatically converted to an account or contact…

Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. The reason for this is simple: Marketing automation allows you to do more in less time. In the domain of CRO (Conversion Rate Optimization), Marketing automation also has a lot to offer. Still, there is a gap between what marketers want and the CRO results they are witnessing. This is evident…

The lead generation makes up for a very crucial part of the B2B sales process. What happens after you’ve captured your newly generated leads is the part that’s often overlooked. For instance, a lot goes into qualifying and identifying a lead’s persona, before you can nurture and sell to them. This is achieved through tracking and identifying your lead’s activity and usage of your product.  A unique series of your lead (or customer’s) activities across…

When you’re creating an email sign-up form for your eCommerce site, conventional wisdom says: Make the subscription process as easy as you can. That means asking for as little information as possible from your new subscribers—maybe just an email address and nothing else. After all, less friction leads to more subscribers… right? Most brands think so. A study of 300 eCommerce retailers found 84 percent only ask for an email address during the subscription process.…

Multivariate testing (also called MVT, multivariable testing, or experimental design) is one of the three common techniques for landing page and onsite optimization (A/B testing and onsite targeting being the other two) though it can be used effectively for ad testing as well. While multivariate testing does not usually provide the performance lifts of A/B testing or the ability of onsite targeting to deliver relevance when used properly it is an essential part of ongoing…

There’s no denying it: Conversion rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! More importantly, if you’re in the Marketing Department, dollars are something you can take to the CEO and other decision-makers at your company to maintain buy-in for your conversion rate optimization (CRO) efforts and spending requests. That’s why it’s important…