Category

Conversion Optimization

Category

Shopping cart abandonment is one of the biggest challenges that eCommerce companies face today. According to Baymard Institute, the average shopping cart abandonment rate is 69.23%. This is lost revenue that online stores could have made but, for some reason, customers simply decided to leave the site without ordering. If you’re facing this challenge yourself, there is some good news for you. There are some ways to reduce shopping cart abandonment and have more complete…

A squeeze page is a landing page created with the main purpose of converting visitors into email subscribers. The way this works is by offering something of value to people in exchange for their email address. This is often a bribe or a lead magnet that promises to teach them how to get rid of a problem or achieve a certain goal. If you want to build your email list, you need to be using…