Category

Content Marketing

Category

Ebooks are still one of the highest converting and easiest lead magnets to create. They are a good way to create massive value for your audience, establish yourself as an expert and build demand for your products or services. In this blog post, we’re going to cover how to create an ebook as an opt-in offer, including: choosing a topic creating your outline and writing it proofreading and editing creating your design Pick a topic…

Google announced that it will be punishing sites that have intrusive popups or interstitials on mobile starting from January 10, 2017. This is in an effort to improve the mobile search experience. “Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” We think this is a refreshing change as people had started to abuse popups and interstitials with spammy content and…

The single best way to convert a visitor is with a relevant offer for something that he’s already interested in. However, the difficulty here is that people visit your website for a variety of reasons. Some are there because they’re interested to learn about a specific topic, others are searching for a solution to their needs and there are some who simply want to join your team. If you put up generic content, you won’t…

Most of the time, people won’t get into your email list just like that. They need a strong reason. A bribe, if you will. One of the best ways to get them to opt-in is to use a lead magnet – something valuable that you offer your visitors in exchange for their e-mail address. In this post, we’ll cover the steps for creating and using lead magnets to grow your email list. Here’s how to…

Are you confused about how to go about growing your email list? Does the fact that hardly anyone subscribes frustrate you? Are you weighing up whether increasing your social media following would be better? Consider this. According to Jon Cifuentes from his study of 1300 marketers, email marketing still provides the best ROI. In fact, he found mid-sized business on average enjoy a 246% ROI from email marketing. Mike May of MediaPost’s Email Insider came…

Email has emerged as the marketing king—if you can get into someone’s inbox, you’ve made a huge leap out of the crowd clamoring for their attention, and you’re a good chunk of the way towards making a sale. But there’s one thing standing between you and a bigger, better, bottom-line-boosting subscriber list. Your opt in copy. Whether a prospect has stumbled across your page for the first time or has been nurtured through a few…

Try these four simple strategies to build your email list and really build a community around your blog! Of all the ways to promote a blog and grow your online business, the most effective you will ever find is through your email list. We guard our email addresses so jealously that each of these contacts can be pure gold to your marketing efforts. Think about the number of blogs you visit every day and the…

New blogs can be excruciatingly slow to build traffic. Use these two steps to find influencers to boost blog traffic quickly. Start a new blog and it doesn’t matter how great your content is, sometimes it feels like you’re just talking to yourself. It’s the top reason that most bloggers quit within six months. They spend all their time on content and it’s all wasted because no one reads what they have to say. I’ve…