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Ecommerce

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The titles of eCommerce listings are crucial to selling your item – this may sound obvious, but titles are often overlooked in the online marketing world! Titles should clearly and quickly convey what you are selling and allow potential buyers to single out your product from the competition – which may number in the dozens or the hundreds of thousands!  Shoppers will typically navigate to find your product through visual searches, search engine tools, or…

You own an eCommerce shop or work for an online brand and you just had a great holiday season. Maybe it was Black Friday, Christmas, New Year or Eid. What was common was you saw a surge in your sales, the traffic spiked and the dollars came rolling in.  Whenever a big holiday comes by, don’t we all wish we could see the same sort of sales throughout the year? How nice would it be…

How important is email marketing to your eCommerce business? For many online stores, it’s all about the product, brand, social and PPC – eCommerce email marketing is an afterthought. Millenials and the next generation might feel like email is on the way out. A boring old tactic that doesn’t have the same appeal as the shiny new social networks and the direct outcomes of AdWords. That is a fundamentally flawed way of thinking… Why eCommerce…

There is a huge possibility that you’ve read a company’s ‘About us’ page before buying a product or service online. Customers tend to establish a certain level of trust with the company before purchase.  When it comes to building trust, customers tend to believe personal recommendations the most, but having the ‘About us’ page with the right information further increases trust and likelihood of conversion. After all, data show that more than half of customers…

Amazon Prime Day 2019 was one for the record books with $7.16 billion worth of goods and that kind of volume has a lot to teach everyone else in the sales game. This meteoric rise of 71% compared to 2018 is a bit overwhelming and it can feel hard to compete with, but the news isn’t all good for Amazon or bad for you. We took a deeper look into Prime Day stats and the…

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. If you fail to do that, you will hardly make any money. Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase. In this blog post, we’ll explain how to create a sales funnel for your online business. What is a…

So you have a great product or service to offer. It can solve some really complex issues for people, so it should sell pretty well. The only problem is, and I’m going to be brutally honest here, that your potential customers don’t know anything about you, and most of them don’t care.  To get your message across and turn a lead into a paying customer, you need content. It’s suitable for every major marketing goal,…

In the weeks leading up to the holidays, eCommerce sales hit their peaks. Between November 2018 and the end of the year, a massive $126 billion was spent online. Given the massive influx of digital shoppers during this lucrative time of year, it is vital for eCommerce store owners to prepare their sites to handle exponentially more traffic than what they receive during the rest of the year. If a digital store doesn’t run…

Without a carefully crafted (and executed) marketing campaign, you’d be hard-pressed to succeed in your eCommerce venture — chances are, your competitors will swallow you whole. That is why, if you’d like a fighting chance at dominating your industry, you need reliable eCommerce marketing strategies to take your business to greater heights. Let’s say you’re into dropshipping and you’re operating on a saturated niche like health and fitness. If you’d like your audience to choose…

Running an e-commerce website comes with a very unique set of challenges. When something goes wrong, it can be difficult to diagnose the cause. A lot of these times, it’s difficult to find resources online that can help you diagnose and resolve your problems. One such problem is the issue of creating a smooth shopping experience for your online customer. 88% of online consumers are less likely to return to a site after a bad…