Category

Email Marketing

Category

320 billion – that’s the number of emails that will be sent and received every day in 2021. This eye-watering figure means that the odds of your prospects opening your email are slim at best. But no one’s even close to giving up on email marketing. It still generates the highest ROI of any digital marketing strategy. So it really comes down to this: whose email would you want to click on in a crowded…

Email marketing remains one of the most cost-effective marketing strategies to implement across the sales funnel. But with every company trying to use email marketing to reach prospects, internet users are experiencing high email overload. Email overload happens when your customers start receiving several marketing emails from multiple companies every day. When this happens, they’ll start ignoring most emails that come across as a marketing pitch, consequently shooting down your email opens.  They’ll only have…

A re-engagement email can encourage your unengaged subscribers to open your emails again. It’s important to learn from some of the best examples so you can successfully create your own re-engagement email campaign. With 22.5% of your email list dying off each year, it’s important to improve the quality of your email marketing lists. These subscribers who have disengaged with your emails, yet remain subscribed to your email lists, hurt your engagement rates. Generally speaking,…

With an average adult exposed to around 120 marketing messages a day, is there anything email marketers can do to go the extra mile and grab a prospects’ interest? Considering a normal person’s attention span of just 8 seconds, what can keep their interest besides intriguing subject lines, straight-to-point offers, colorful images, and bright calls-to-action? (You know that readers get used to all this too, and that’s not going to surprise them anymore.) The answer…

An eCommerce store needs to take advantage of all the interaction points it has with its customers and visitors. The higher a customer’s interest, the better they’ll listen to what you have to say. One such moment of high interest is when a visitor or customer shares their email address with your eCommerce store. That’s when they’re basically saying “I’m interested in your product, service or offer”.  So when your customer signs up with your…

Let’s get straight to the point here: while not every brand includes transactional emails in their email marketing strategies, studies have shown that transactional emails have an average CTR of 4.8%—a number three times higher than traditional emails which generate a CTR of 1.6%. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. The rationale is simple: people are more likely to identify…

Newsletters can be a key part of your business. They are a very inexpensive way of keeping your clients and prospects informed and engaged. But newsletters are only effective when people actually read them. That’s why you need to know how to design the right newsletter for you. In this article, we’ll go through the perfect newsletter’s anatomy, study some great examples, and help you design the best version of your newsletter yet. Let’s get…

With the global email users expected to grow to a whopping 4.3 billion by the year 2023, it wouldn’t be wrong to say that email marketing is an opportunity that no marketer should be missing out on. Moreover, with the emergence of AI, the possibility of intelligent email marketing has increased, thereby making way for enhanced customer engagement and higher conversion rates. Simply put, AI can give your email strategy an extra boost by upgrading…

Are you having trouble engaging your email subscribers? While it’s proven that email marketing is a great tool to connect with customers, build relationships, and share your messages, it often proves quite difficult to keep them engaged. Subscribers tend to disengage if they feel your content is impersonal, repetitive, or boring. The key lies in knowing your audience and delivering fresh content. To inspire you, and give you fresh ideas, we’ve compiled a list of…

If you got a new sign-up just now, when should they expect to receive your welcome email? The answer is immediately! The customer lifecycle is getting shorter and shorter. Growing competition means businesses are fighting for customer retention and running after every single lead.  For this reason, you need to run multiple well-timed email campaigns and immediately follow up. But even if you only have 10 subscribers on your list, reaching out to each and…