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Email Marketing

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Looking back at the past decade, we can only wonder if we’ll ever see as big an eCommerce revolution again in our lifetime. The 2010s not only rounded the corner on making online shopping possible and viable for most people, but they ended with eCommerce accounting for 11% of all sales in the U.S. alone. And then, as the decade came to a close, mobile devices became a core part of our daily lives, for…

One of the most compelling reasons for thousands of businesses to choose Shopify is the many robust and varied apps that support the platform. These apps help brands on many fronts with the aim of simplifying and streamlining various aspects of e-commerce retail and business. These apps are developed by some of the best developers in the world and fall into categories that will help your online store flourish. Some of the categories include email…

Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, you will get higher click-through rates, traffic, and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers.…

Even when eCommerce businesses have more options for reaching out to people than ever before, email marketing is still not only going strong but actually booming. It helps that tech innovators have developed new software and strategies for making the most out of a campaign. One such strategy is email list segmentation, which entails dividing your subscribers into distinct groups and emailing them accordingly. The idea here is that different people have different responses to…

Selling digital products isn’t exactly a walk in the park. It doesn’t matter if you’re selling courses, photos, ebooks, recipes or data — the competition is fierce.  What’s more, the nitty-gritty of running a marketing campaign can be overwhelming. And the marketing strategies you implement don’t always bring your meaningful results, even if you spend thousands and thousands of dollars on hiring the best freelance help and buying ads.  Plus, given how dynamic your market…

How important is email marketing to your eCommerce business? For many online stores, it’s all about the product, brand, social and PPC – eCommerce email marketing is an afterthought. Millenials and the next generation might feel like email is on the way out. A boring old tactic that doesn’t have the same appeal as the shiny new social networks and the direct outcomes of AdWords. That is a fundamentally flawed way of thinking… Why eCommerce…

Times have changed. Technology and connectivity now allow teams to work remotely, yet collaboratively. In a tight labor market, it allows you to expand the potential pool of workers by eliminating the geographic restrictions. It can be attractive to knowledge workers to work where they want and can cut down on overhead at businesses. When it comes to email marketing, a distributed team can be an effective and efficient way to grow your business if…

MailChimp and Constant Contact are two of the most popular email marketing service providers out there. It can be difficult to decide which one to choose if you’re not familiar with them. That’s why we are comparing both tools in this post and explaining in full detail what they have to offer. Features and functionality Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email…

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. Building solid relationships starts with your Welcome email,…

There are two types of people in the world: those that cling to tradition with a fiery grip and others that will always prefer something new and more innovative.  While this holds true in various cultures all around the world, the same goes for marketing your business.  Originally, marketing took the form of either physical handouts, dramatized broadcast television commercials, or words from someone else’s mouth. Nowadays, in the age of computers where almost everything…