Category

Email Marketing

Category

Lead generation is one of the most significant aspects of the B2B marketing process. It is capable of bringing in quality traffic to a website and producing leads that convert into paying customers. Yet, at the same time, this marketing practice is considered as a key pain point for most businesses around the globe. The abundance of online and continually increasing competition complicates the process of identifying, tracking, and engaging with potential clients. However, things…

Putting your business in front of the right people is perhaps the hardest thing you’ll ever do. While several people visit your website every day, few ever make their way back. And that’s how most services are forgotten. Lead generation ensures that you engage customers the very moment they show an interest in your service. It consequently enables you to market to the right people, bringing your services in front of people who truly need…

As a fashion and apparel brand, you should be familiar with the advantages of email marketing. In this era of fast fashion and quick inventory cycles, email marketing lets you: Quickly inform customers regarding new products Deliver your promotions straight from emails Get customers to complete checkouts and upsell Build brand awareness (supercritical to differentiate yourself from competitors in the fashion domain) Have a direct line of communication and ownership of your audience Among other…

Flash sales always feel good. You have your eyes set on a new television but the expensive price tag is in the way. Then, bam. The television is suddenly half off for only 12 hours. What do you do? You buy, of course. The offer is too hard to resist and who knows if you’ll ever be able to afford the same item again? So, you buy. Flash sales make us spend more money, quickly.…

According to HubSpot’s survey, 59% of the respondents stated that emails influence their buying decisions.  The figure emphasizes how effective email marketing can be in driving sales. However, you’ll need to use the right approach, tools, and follow tried and tested design tips for creating stunning emails to generate clicks and conversions.    After all, your email marketing efforts should be valuable and engaging to your audience to help you achieve your campaign goals.   Learn these…

Have you asked any blogger or business how important their opt-in email list is? Chances are that they’ll say it’s very, very dear to them. Expert opinions and a Radicati study also underscore the importance of being able to grow your email list. You already know that in order to grow your blog, you need to build an email list. But how do you do it? Sure, you can read up on all the great…

For your business to succeed, the best interests of your customers must be in the center of your sales strategy. To better understand and appeal to your target audience, it’s important to understand how human brains work. This is when science-based selling comes into play.  Science-based selling is a selling method backed up by research and employed by leading marketing and sales professionals. This selling method includes implementing neuroscience, behavioral economics, and psychology into your…

According to HubSpot, email marketing generated a return on investment (ROI) of 3,800% in 2019. If you’re not using email to distribute your content, you might be missing out on the 73% millennials who prefer business communications to come via email. Another compelling statistic is that 50% of US respondents check personal emails at least 10 times per day. For brands that are failing in email marketing, the problem mostly lies in low engagement rates.…

Instagram is insanely popular right now. The platform is made up of all kinds of people that are interested in almost every niche possible. Chances are, you can find an audience for your brand on Instagram. An audience that is interested in your brand and your products.  Now, imagine if you had the email addresses of those Instagram users? You can do some serious numbers on your next email campaign.  But how do you acquire…