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Email Marketing

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We can all agree that: B2B sales cycle can be lengthy. So the more quality leads we get into the sales pipeline, the better the chances of increasing sales. We’ve all had our fair share of prospects, not using their main emails when signing up to lead magnets. So, when designing landing pages, we end up using calls to actions such as, “your best email” and “work email” on the email fill out section to…

Dark Mode in Email: Are your emails ready for the biggest trend? Dark Mode has caught the attention of most email marketers out there. In the quest of imparting a flawless experience to the subscribers, email geeks are trying to decrypt Dark Mode and its implications.  Essentially, Dark Mode is a reversed color scheme wherein white font is used in a dark background.  Here’s how an email will look when it is viewed in Dark…

Starting a new business journey is always exciting, you’re full of energy, focused, and at the same time vary of many pitfalls that can come your way too.  When it comes to starting a personal project, your brand can be anything between an eCommerce shop, a blog, a services portal, or an app. What matters most is how you go about growing your business; And in this article, we’re going to focus on content marketing…

While we all know just how effective email marketing can be, how can you tell whether your campaigns are working? Are they effective?  If the answer was an uncertain no, don’t worry. The internet likes throwing a storm of KPIs in our direction, telling us to track everything under the sun. But this is often counterproductive and only makes us marketers nervous.  That’s why I’m about to make it easy for you and me both.…

“Knowing who your customers are is great but knowing how they behave is even better.” – Jon Miller. Think about the people around you — your family, friends, colleagues, coaches, and more. Chances are you don’t communicate in the same way with each of them. You talk with your siblings differently from your colleagues and most likely have a range of methods and expectations when interacting with them. The same approach works with your customers…

Email whitelisting means adding an email address to the list of approved senders. Email whitelisting enables your marketing emails to get past the filters set up by email clients for checking spam and suspicious emails. Also, email whitelisting increases the chances of an email landing in the priority inbox of the user than in the social, promotions, or updates tab.  If this is whitelisting, what is email blacklisting? Blacklisting is the labeling of emails as…

Email marketing is here to stay as the global email users are expected to reach 4.3 billion by 2023. Although effective, email monetization can be a tricky subject for many online marketers because there’s no one-size-fits-all approach to it. In this article, we will explore some of the most effective ways to monetize your email list that are currently working in 2020. Let’s get started! 1. Affiliate Marketing Source: Neilpatel.com According to mediakix, nearly 81%…

Holiday seasons can prove to be a goldmine for online stores. Product demand for many product categories goes up and people are eager to buy things for their loved ones. To make the most of the holiday seasons, you have to position yourself to attract higher than usual traffic and convert more visitors to enjoy a slice of holiday spending. In this article, we’ll use the example of Christmas and we’ll show how to create…

Few things had such an impact on the speed of digitalization as 2021. It is said that eCommerce had advanced by at least 4 years because of all the events of that particular year. If you would do a Google Trend search for various online services, stores, digital businesses – you would see a huge spike in searches. Changes and shifts always bring a lot of opportunities, but it is important to be prepared, in…

Abandoned cart emails are sent to customers who add products to their virtual basket but for whatever reason decide not to check out. Annually, brands lose around $18 billion due to abandoned carts. Thankfully, abandoned cart emails are super effective at controlling this loss. They have an average open rate of 48% and over a third of clicks lead to purchases back on site.  The reasons for abandoning a cart can vary from slow loading…