Category

Email Marketing

Category

Email marketing is not the newest trick in the playbook. There may even be those who believe that email marketing is over and done with. Considering all the other digital marketing methods available, this is somewhat understandable. But should we abandon email marketing altogether? What do the statistics say? In this post, we’re going to look at the facts. We’ll see how email marketing stacks up against other forms of marketing. We’ll see whether or…

Mailchimp is the champion at email list management. You can sort and filter contacts in a hundred different ways and you can create dedicated campaigns based on contact’s interaction with your website and emails. But did you know that you can create landing pages with Mailchimp too? These come in pretty handy when you’re growing your email lists and running promotions for specific goals. If you’re unclear about landing pages and what they do, you…

Guest post by ChamberofCommerce

Today, customer engagement is vital to expand and grow your business. Customer engagement can be defined in several ways, but ultimately it is an ongoing interaction between the customer and company. When approached correctly, a strong customer engagement strategy can not only lead to more sales but will also keep customers coming back for more.

Customer engagement can come in many forms, including marketing strategies, customer care, and even product enhancements that create a strong connection. However, not all engagement strategies are the same.

Email still matters in 2019. We might be living through the social media age, but email marketing remains a fantastic way for businesses to build their brands and stay in touch with their customers.

So it makes sense that you’ll be building your own email list, right? Problem is, building an email list isn’t exactly easy peasy. It takes time, effort and lots of knowledge. It’s well worth it, though, with research showing that returns on email as a business growth medium are extremely high.

Awesome, right?

Are you looking to switch your email marketing provider? Maybe you’ve heard about Klaviyo and are looking for similar options before you make a buying decision. In either case, I want to show you Klaviyo alternatives which offer similar features but differ across price, features or functionality, so you can choose an email marketing system best suited to your business. But first, here’s the rundown on Klaviyo: Klaviyo is a subscription-based, email marketing automation software…

Sending out personalized follow-ups right after your newly-baked customers make their first purchase or subscribe to your blog is a good practice.  According to research, relevant emails drive 9 times more revenue than broadcast mailings. However, it is a huge COMPLETE waste of time if you send your emails manually, one after another. Just imagine for a moment how many emails per day you’ll be doomed to send in a couple of years when your…

Looking back at the 2010s, ‘marketing automation’ stands out as one of the defining movements in marketing. The rise in popularity of the term speaks volumes to how marketing has evolved through the decade.

Marketing Automation has risen in popularity because of 3 important reasons.

As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…

As you may have heard by now, Mailchimp has removed its official app from the Shopify app store. This happened because of non-agreement on Shopify’s updated Terms of Service. You can read Mailchimp’s statement here. No new installs are possible, and from May 12, current installs will also get deactivated. This has created some panic for users, who are wondering how this change might affect their ability to add and manage subscribers and email lists.…