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Email Marketing

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MailChimp and Constant Contact are two of the most popular email marketing service providers out there. It can be difficult to decide which one to choose if you’re not familiar with them. That’s why we are comparing both tools in this post and explaining in full detail what they have to offer. Features and functionality Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email…

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. Building solid relationships starts with your Welcome email,…

There are two types of people in the world: those that cling to tradition with a fiery grip and others that will always prefer something new and more innovative.  While this holds true in various cultures all around the world, the same goes for marketing your business.  Originally, marketing took the form of either physical handouts, dramatized broadcast television commercials, or words from someone else’s mouth. Nowadays, in the age of computers where almost everything…

Most companies spend colossal effort on getting new customers: They are constantly updating their service, improving customer support, introducing new products, creating amazing packaging, crafting creative newsletters, investing in apps, and working on the design of physical stores. Every brand has customer plans dictating how many clients should be engaged during a particular period – a month, quarter, or year. With so much energy put into customer acquisition, it’s not so surprising to find out…

Email marketing is still one of the most powerful ways brands can engage with their prospects and online community. In fact, it’s so effective that more than 59% of marketers say it’s their biggest source of ROI. And because email is still valuable, smart brands will continue to use the medium. Smarter brands, however, will look for ways to step their email marketing game up a notch. They’ll leverage video to generate results.  But just…

Email marketing is not the newest trick in the playbook. There may even be those who believe that email marketing is over and done with. Considering all the other digital marketing methods available, this is somewhat understandable. But should we abandon email marketing altogether? What do the statistics say? In this post, we’re going to look at the facts. We’ll see how email marketing stacks up against other forms of marketing. We’ll see whether or…

Mailchimp is the champion at email list management. You can sort and filter contacts in a hundred different ways and you can create dedicated campaigns based on contact’s interaction with your website and emails. But did you know that you can create landing pages with Mailchimp too? These come in pretty handy when you’re growing your email lists and running promotions for specific goals. If you’re unclear about landing pages and what they do, you…

Guest post by ChamberofCommerce

Today, customer engagement is vital to expand and grow your business. Customer engagement can be defined in several ways, but ultimately it is an ongoing interaction between the customer and company. When approached correctly, a strong customer engagement strategy can not only lead to more sales but will also keep customers coming back for more.

Customer engagement can come in many forms, including marketing strategies, customer care, and even product enhancements that create a strong connection. However, not all engagement strategies are the same.

Email still matters in 2019. We might be living through the social media age, but email marketing remains a fantastic way for businesses to build their brands and stay in touch with their customers.

So it makes sense that you’ll be building your own email list, right? Problem is, building an email list isn’t exactly easy peasy. It takes time, effort and lots of knowledge. It’s well worth it, though, with research showing that returns on email as a business growth medium are extremely high.

Awesome, right?