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Email Marketing

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For your business to succeed, the best interests of your customers must be in the center of your sales strategy. To better understand and appeal to your target audience, it’s important to understand how human brains work. This is when science-based selling comes into play.  Science-based selling is a selling method backed up by research and employed by leading marketing and sales professionals. This selling method includes implementing neuroscience, behavioral economics, and psychology into your…

According to HubSpot, email marketing generated a return on investment (ROI) of 3,800% in 2019. If you’re not using email to distribute your content, you might be missing out on the 73% millennials who prefer business communications to come via email. Another compelling statistic is that 50% of US respondents check personal emails at least 10 times per day. For brands that are failing in email marketing, the problem mostly lies in low engagement rates.…

Instagram is insanely popular right now. The platform is made up of all kinds of people that are interested in almost every niche possible. Chances are, you can find an audience for your brand on Instagram. An audience that is interested in your brand and your products.  Now, imagine if you had the email addresses of those Instagram users? You can do some serious numbers on your next email campaign.  But how do you acquire…

As a business, you want your communication to be clear and flawless. In marketing, this can prove to be as hard as it is to capture and maintain a person’s interest, but when you do, you need to make sure your message is delivered exactly as intended. You need to eliminate all factors that can dilute your message. This is why, when you design emails, it’s important to make sure that they: Look good on…

Creating and reading the same email newsletters can get really boring. This happens when two common but equally poor approaches to email marketing are applied. Some marketing teams don’t test their campaigns at all, and eventually, stop any email activities because they can’t see whether they’re working on not. Others keep sending the same newsletters over and over again, even when it doesn’t show any significant results. Unfortunately, these marketers fail to understand that if…

Looking back at the past decade, we can only wonder if we’ll ever see as big an eCommerce revolution again in our lifetime. The 2010s not only rounded the corner on making online shopping possible and viable for most people, but they ended with eCommerce accounting for 11% of all sales in the U.S. alone. And then, as the decade came to a close, mobile devices became a core part of our daily lives, for…

One of the most compelling reasons for thousands of businesses to choose Shopify is the many robust and varied apps that support the platform. These apps help brands on many fronts with the aim of simplifying and streamlining various aspects of e-commerce retail and business. These apps are developed by some of the best developers in the world and fall into categories that will help your online store flourish. Some of the categories include email…

Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, you will get higher click-through rates, traffic, and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers.…

Even when eCommerce businesses have more options for reaching out to people than ever before, email marketing is still not only going strong but actually booming. It helps that tech innovators have developed new software and strategies for making the most out of a campaign. One such strategy is email list segmentation, which entails dividing your subscribers into distinct groups and emailing them accordingly. The idea here is that different people have different responses to…

Selling digital products isn’t exactly a walk in the park. It doesn’t matter if you’re selling courses, photos, ebooks, recipes or data — the competition is fierce.  What’s more, the nitty-gritty of running a marketing campaign can be overwhelming. And the marketing strategies you implement don’t always bring your meaningful results, even if you spend thousands and thousands of dollars on hiring the best freelance help and buying ads.  Plus, given how dynamic your market…