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Email Marketing

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Today, customer engagement is vital to expand and grow your business. Customer engagement can be defined in several ways, but ultimately it is an ongoing interaction between the customer and company. When approached correctly, a strong customer engagement strategy can not only lead to more sales but will also keep customers coming back for more.

Customer engagement can come in many forms, including marketing strategies, customer care, and even product enhancements that create a strong connection. However, not all engagement strategies are the same.

Email still matters in 2019. We might be living through the social media age, but email marketing remains a fantastic way for businesses to build their brands and stay in touch with their customers.

So it makes sense that you’ll be building your own email list, right? Problem is, building an email list isn’t exactly easy peasy. It takes time, effort and lots of knowledge. It’s well worth it, though, with research showing that returns on email as a business growth medium are extremely high.

Awesome, right?

Are you looking to switch your email marketing provider? Maybe you’ve heard about Klaviyo and are looking for similar options before you make a buying decision. In either case, I want to show you Klaviyo alternatives which offer similar features but differ across price, features or functionality, so you can choose an email marketing system best suited to your business. But first, here’s the rundown on Klaviyo: Klaviyo is a subscription-based, email marketing automation software…

Sending out personalized follow-ups right after your newly-baked customers make their first purchase or subscribe to your blog is a good practice.  According to research, relevant emails drive 9 times more revenue than broadcast mailings. However, it is a huge COMPLETE waste of time if you send your emails manually, one after another. Just imagine for a moment how many emails per day you’ll be doomed to send in a couple of years when your…

Looking back at the 2010s, ‘marketing automation’ stands out as one of the defining movements in marketing. The rise in popularity of the term speaks volumes to how marketing has evolved through the decade.

Marketing Automation has risen in popularity because of 3 important reasons.

As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…

As you may have heard by now, Mailchimp has removed its official app from the Shopify app store. This happened because of non-agreement on Shopify’s updated Terms of Service. You can read Mailchimp’s statement here. No new installs are possible, and from May 12, current installs will also get deactivated. This has created some panic for users, who are wondering how this change might affect their ability to add and manage subscribers and email lists.…

With approximately 2.3 billion active users, you can be absolutely sure that your audience hangs out on Facebook. If you want to grow your email list, Facebook is a great place to start. But how exactly do you leverage the power of Facebook to grow your list? You could simply post on Facebook, invite your friends to join your list, and hope that people sign up. But that’s probably not the best strategy. Your response…

Guest post by Elise Dopson Are you struggling to see results with your email marketing campaigns? It can feel disheartening—especially if you’ve exhausted every trick in the copywriting book. But that doesn’t mean you have to suffer from poor engagement forever. In fact, there’s one not-so-small element that could make or break the success of each email you’re sending to your list: Design. How do you create flawless emails? Do I need a professional designer…