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Email Marketing

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I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better?  Yes, they can, and in this era of digital marketing, they should.  Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate…

Every email marketer has one goal: growing email lists and converting subscribers to customers. This goal is the reason you need to work on building a sales funnel that brings the best results. This blog will help you craft the perfect email marketing sales funnel by going through each and every step of an email marketing funnel.  There are many ways to move the subscriber from one step to the next including the social networks,…

Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [MarketingCharts] Personalized CTAs convert more visitors than untargeted CTAs by 42% [DSim] Single call-to-action increased clicks by 371% and sales 1617% in email [Protocol80] The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. If you are interested in getting more potential customers and…

Web forms allow you to obtain information of potential customers, track data regarding purchases, get customer feedback and new leads, and record survey responses. Web forms help businesses increase their conversion rates by taking potential customers through the lead flow process.  There are different types of web forms -varying in length, format, content type, purpose, and appearance. According to your unique business needs, different forms are used at different stages. They are embedded right into…

Creating captivating email and social media visuals can do wonders for your audience engagement, website traffic, and conversions.    The catch is, it can take a lot of time, energy, and resources to build visual content.  After all, creating compelling images and videos (among others) is more than just following the latest social media and email design trends to get people to notice your brand and act on your offers.     The good news is, there are…

COVID-19 has separated the years into a pre-COVID and post-COVID era. What customers liked a couple of years ago does not appeal to them anymore. With changes in their behavior and preferences, you will have to make several modifications in the way you market your products or services. This applies to the entire marketing strategy including emails. Since email has continued to be one of the most effective marketing channels, bringing in a revenue of…

Think back to the last time you wanted to buy a smartphone. If you’re an Apple user, there’s a high chance that you’ll consider them again. Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone. Even if they are more expensive than other options, you’ll probably still head directly to an Apple store for your replacement smartphone. That is a case study of customer loyalty. And you…

Are you looking for an average 4,300% ROI on your next marketing campaign? Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? Let’s talk about why you should consider free email marketing services for your brand. this article goes into the best choices to get started with. What is Email Marketing? With the advent of social media, emails might seem like an outdated thing of the past. However,…

Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild, it’s vital to make your email content relevant for everybody. But if you have clients from all over the world, you’ve probably wondered at some point how to bridge the cultural gap between widely different audiences. Every marketer knows that engaging as many segments of the audience as possible is the key to success. But…

Being a digital marketer today, you have to take care of many things at the same time. With a lot on your hand and mind, you can miss one or two, but one thing you can’t afford is losing a prospect. Your potential customer or your paying customer may reach out to you, and let me tell you one way to lose that customer- not responding on time. I understand, we are all humans, and…