Category

Email Marketing

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Are you confused about how to go about growing your email list? Does the fact that hardly anyone subscribes frustrate you? Are you weighing up whether increasing your social media following would be better? Consider this. According to Jon Cifuentes from his study of 1300 marketers, email marketing still provides the best ROI. In fact, he found mid-sized business on average enjoy a 246% ROI from email marketing. Mike May of MediaPost’s Email Insider came…

Everyone knows A/B testing is super helpful to eliminate guess work and increase conversions, little by little. Recently I read a case study by Dan Siroker (CEO of Optimizely) on how President Obama raised $60 million dollar by running a simple experiment. Dan was director of analytics on the 2008 Obama campaign when they decided to take full advantage of A/B testing to raise more money. They experimented with 2 parts of their sign up…

I am super excited to share this awesome news with you guys. Since our launch last year, MailMunch has reached 1 BILLION people. YES, 1 BILLION!!! This is simply amazing. It never looked like it’d be this big when we first started but we had one clear goal towards which we worked and continue to work really hard. That goal is to make it easier for you guys to capture leads and grow your businesses.…

Email has emerged as the marketing king—if you can get into someone’s inbox, you’ve made a huge leap out of the crowd clamoring for their attention, and you’re a good chunk of the way towards making a sale. But there’s one thing standing between you and a bigger, better, bottom-line-boosting subscriber list. Your opt in copy. Whether a prospect has stumbled across your page for the first time or has been nurtured through a few…

Growing an email subscriber base can be tricky business. Getting people to sign up can be a challenge, and getting the right people to sign up—people who might one day actually place an order and help keep your company profitable—is even harder. Your sales funnel and other marketing tools are all geared towards finding prospects interested in what you have to offer, but the ongoing investment and fine-tuning of these tools can leave you a…

There are probably more email marketing tools than there are email accounts in the world. Put these 6 email tools at the top of your list to test, design and share your message. It seems I come across new email marketing tools every day. Some app or website that is supposed to turn your email list into pure gold and convert readers to buyers. If only it were that simple. More often than not, most…

MailChimp automation using this simple three-step process can help boost loyalty and engagement in your email subscribers We all know that email lists are pure gold, right? If someone relates enough with your blog to offer up their personal email address, then you’ve got a direct connection with someone that is likely to be a target customer or at least care about what you have to say. But how many blogs and businesses actually use…

Try these four simple strategies to build your email list and really build a community around your blog! Of all the ways to promote a blog and grow your online business, the most effective you will ever find is through your email list. We guard our email addresses so jealously that each of these contacts can be pure gold to your marketing efforts. Think about the number of blogs you visit every day and the…

Email subscribers can be pure gold to your blog but too many bloggers fail to connect with their email list. Use this process to get more from your email list marketing. One of a blogger’s best resources is their email list. People are extremely guarded about handing over their email so anyone that is willing to sign up to your subscriber list is already telling you they want to hear what you have to say…and…

Time and time again pundits have forecasted the death of email marketing.This time, they said, Facebook Pages or Twitter profiles will kill email marketing. Page Likes are better than email addresses, they said. But today, Facebook announced Lead Adsthat let businesses and marketers run ads on Facebook to collect email addresses from users. This makes the whole process of collecting leads faster and simpler because people don’t even have to type their email address to…