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Email Marketing

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In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now. According to statistics, 86% of marketing companies will be running completely with the help of software and apps this year.  To have a competitive advantage in the marketing industry, you need…

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. But forget what you’ve been told before. Email marketing and content marketing aren’t mutually exclusive — they…

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better?  Yes, they can, and in this era of digital marketing, they should.  Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate…

Every email marketer has one goal: growing email lists and converting subscribers to customers. This goal is the reason you need to work on building a sales funnel that brings the best results. This blog will help you craft the perfect email marketing sales funnel by going through each and every step of an email marketing funnel.  There are many ways to move the subscriber from one step to the next including the social networks,…

Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [MarketingCharts] Personalized CTAs convert more visitors than untargeted CTAs by 42% [DSim] Single call-to-action increased clicks by 371% and sales 1617% in email [Protocol80] The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. If you are interested in getting more potential customers and…

Web forms allow you to obtain information of potential customers, track data regarding purchases, get customer feedback and new leads, and record survey responses. Web forms help businesses increase their conversion rates by taking potential customers through the lead flow process.  There are different types of web forms -varying in length, format, content type, purpose, and appearance. According to your unique business needs, different forms are used at different stages. They are embedded right into…

Creating captivating email and social media visuals can do wonders for your audience engagement, website traffic, and conversions.    The catch is, it can take a lot of time, energy, and resources to build visual content.  After all, creating compelling images and videos (among others) is more than just following the latest social media and email design trends to get people to notice your brand and act on your offers.     The good news is, there are…

COVID-19 has separated the years into a pre-COVID and post-COVID era. What customers liked a couple of years ago does not appeal to them anymore. With changes in their behavior and preferences, you will have to make several modifications in the way you market your products or services. This applies to the entire marketing strategy including emails. Since email has continued to be one of the most effective marketing channels, bringing in a revenue of…

Think back to the last time you wanted to buy a smartphone. If you’re an Apple user, there’s a high chance that you’ll consider them again. Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone. Even if they are more expensive than other options, you’ll probably still head directly to an Apple store for your replacement smartphone. That is a case study of customer loyalty. And you…