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Email Marketing

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Double opt-in email marketing, also known as confirmed opt-in, is a tactic marketers use to reduce the possibility of spamming their recipients’ inboxes. Since the method requires all email sign-ups to be accompanied by user confirmation, you’ll weed out both robots or uninterested users from your subscription list.  The strategy also protects you from spam complaints while increasing user interest in your content and brand. Businesses using double-opt-in email marketing gain more value from recipients’…

Being in the lead generation business, we wanted to understand whether opt-in forms are truly effective in building email lists like so many marketers claim. To put this to the test, we asked 147 marketers from businesses of varying sizes whether they use opt-in forms. We also took a closer look at their experience with opt-in forms. Here are the results! Email marketing is still winning As per the study, email marketing still continues…

Guest post by Elise Dopson Are you struggling to see results with your email marketing campaigns? It can feel disheartening—especially if you’ve exhausted every trick in the copywriting book. But that doesn’t mean you have to suffer from poor engagement forever. In fact, there’s one not-so-small element that could make or break the success of each email you’re sending to your list: Design. How do you create flawless emails? Do I need a professional designer…

Cold emailing is often a polarizing topic for digital marketers. Should you be sending out a pitch to someone who probably hasn’t even heard of your brand before? Isn’t it just too impersonal? Nearly 4 billion people use email around the world. That’s a big market for any online business, be it for generating leads or forming partnerships online. Simply waiting for your target audience to seek you out could theoretically take forever. Email marketing…

With an average of 121 emails received every day, most users don’t click through every email they get. Email subscribers simply skim through their inboxes and delete emails altogether or mark them as spam.  So, how can you come up with a way to stand out from a crowd of competitors? How do you create an email sequence that customers cannot but open? Standing out from the competition is the first step towards a successful…

Email marketing is a highly effective tool for generating new leads, nurturing them, and converting them into customers. It can help businesses build strong relationships with their clients and turn one-time buyers into loyal customers, driving sales, and building brand recognition.  However, to start sending marketing emails, you need a mailing list. Let’s find out how you can gain new subscribers and look after your email database.  Building an email list Growing an email list…

Black Friday and Cyber Monday are win-win occasions for businesses and consumers alike. Customers get to take advantage of once-a-year discounts and businesses get to sell in unusually high volumes. One thing that can hinder this beautiful interaction between these two parties is lack of awareness. How will your customers find you? How will you tell them about your amazing deals? You’ll use email marketing of course. By announcing your offers directly through your customers’…

Did you know that adding e-signatures can reduce employee error rates by 80 percent?  While e-signatures aren’t new (in fact, they’ve been around since the 1990s), it wasn’t until the 2010s that many businesses started using them in their documentation processes.  And some late adopters had to implement e-signature collection in their businesses earlier this year when the COVID-19 pandemic forced many employees to work from home and all businesses to limit in-person contact to…

Email marketing is an important asset to businesses and marketers. In fact, in the near future, emails are more likely to stick around as compared to social media channels. But marketers do not just manage the email marketing channel. Rather, they have to look at all the marketing channels and understand the sales funnel to nudge the potential prospects towards the point of purchase. As the business starts picking up pace, leads start pouring in.…

Whether you’re new to email marketing or a seasoned expert, it’s valuable to stay up to date with the best industry practices. Email Marketing is a great way to generate leads and convert prospects and it has one of the best ROIs in comparison to other marketing methods.  This article combines some ever-green email marketing practices along with some that have caught on over the previous years to become essential to any email marketer. So…