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Email Marketing

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Guest post by Elise Dopson Are you struggling to see results with your email marketing campaigns? It can feel disheartening—especially if you’ve exhausted every trick in the copywriting book. But that doesn’t mean you have to suffer from poor engagement forever. In fact, there’s one not-so-small element that could make or break the success of each email you’re sending to your list: Design. How do you create flawless emails? Do I need a professional designer…

Guest post by Sujan Patel When it comes to email marketing, there’s no one-size-fits-all approach. There are just too many variables between industries, target audiences, and products and services. So, in order to get the absolute best results, you’ve got to be continuously experimenting. Only through meticulous testing and trying new tactics will you determine what best works for your unique situation. The new year is the perfect time to consider switching up your email…

Guest post by Nadya Khoja Have you ever sent out a newsletter to your subscribers, only to realize that your open and click-through rates are far below average? And as a result, you’re not seeing the results you need when it comes to conversions? You get a sinking feeling in your gut and start losing hope? Not sure if you’ll ever find the willpower to send out another email newsletter again? The truth is, we’ve…

It’s that time of the year again: Black Friday. The day consumers will soon hit every shopping center in sight in search of the best deals and bargains. In recent years, however, many consumers have turned their attention to online shopping, preferring to shop online from the comfort of their homes. Thanksgiving through Cyber Monday 2018, in fact, saw $17.2 Billion in Sales. What does this mean for advertisers? It means you’ll need to refine…

The #1 rule for running a successful online business is that you should be constantly be building your email list. It is the one asset that can truly help you grow your business. As an analogy, your email list is comparable to your business prospects. The more people you have on your list, the better your chances of winning new businesses. Second, the higher the quality of your email list, the better qualified leads you will…

Who here has watched the Harry Potter films? Remember Voldemort? They used to call him he-who-must-not-be-named. A person so taboo, you couldn’t even take his name. A lot of e-marketers feel the same way about the termEmail Blast. They try to avoid it the best they can. Type in email blasts on google, and you’ll find a few articles preaching to stop using that word. No marketer seemingly wants anything to do with it. And…

People usually opt for buying email lists when they mistakenly believe these lists will help them boost their campaigns, and deliver their marketing messages to intended people. Or they might find themselves in a moment of desperation; they want to support their sales team and provide them with leads but they are strung on options, so they decide to buy leads. Sadly, buying email lists rarely ever works out favorably for marketers. The people at…

Updated to reflect latest insights Facebook is one of the best channels in 2019 to grow your email list. With it you get good engagement rate, it’s cost effective and you can easily drive people to your offers. Not to mention it tends to outperform other social networks – like Twitter and LinkedIn. Unfortunately, most people don’t know how to use it effectively and as a result are not getting the results that they want.…

A strong and easily recognizable brand is a huge asset to an entrepreneur. It helps your customers recognize you and your products quickly. Branding can help you stand out in the crowd as consumers recognize and identify with your values. This is especially important for stores that are competing with Amazon. Amazon has a wealth of information about the products they sell and even offer same day shipping. Many people go to Amazon for the…

Landing Pages are an essential component for most digital marketing campaigns. Their basic purpose is to get incoming site visitors to take action, usually in the form of subscriptions or purchases. Conceived in 2005 by Microsoft to boost sales for Microsoft Office, landing pages have become an established industry practice, and for good reason. Companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more…