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Email Marketing

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This is a guest post by AnandSrinivasan, founder of Hubbion. There are between 12-24 million eCommerce stores in the world today. The sheer dominance of Amazon and the competition between the thousands of stores in every industry has contributed to one of the biggest challenges in the online commerce market – margins. Regardless of their size, eCommerce websites suffer from poor margins. A study published by MarketingSherpa pegged the average gross margin for small sized…

November is just around the corner and marketers are about to ramp up promotional activity for the Black Friday Cyber Monday weekend. The Black Friday through Cyber Monday Weekend brings in tons of money. In 2017, cumulative online revenue from 24th November to 27th November was estimated at 14.05 billion dollars. With most companies looking for a piece of this humungous pie and sending consumers tons of seasonal emails, it can be difficult to stand…

If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re thinking about best practices, but they can cause some confusion. We’ve put together this guide on different types of opt-in…

This week we’re introducing a set of new features focused around broadcast emails. They’re built to help automate your email process, and sort and filter your emails. Broadcast Scheduling We know you’ve been requesting this feature for a while now, and it’s finally here! All MailMunch customers now can schedule their broadcast emails to send automatically at times of their own choosing. We know this has been highly requested, and we are very excited about…

It’s that time of the year again! Stores are gearing up on extra staff and stocking up inventory to serve customers ready to break down walls to get a sweet deal in the Black Friday madness. Thankfully, you run an online store and won’t have to worry about any walls being broken. Regardless, you still have to prepare to meet and attract a massive influx in demand that comes with Black Friday and Cyber Monday.…

Hello Everyone! Through our constant commitment to improvement and conversations with our customers, we’ve listened and delivered a fantastic new update for you. In the spirit of development, we’ve introduced a drastically new way to manage your design assets inside the MailMunch platform. We are happy to introduce our built-in Media Library! To help you save time and automate the repetitive task of uploading logos and images, we’ve designed a way for you to store…

This post about email popup strategies is a guest post written by Anthony Capetola, a 10-plus year veteran of the digital marketing industry, Anthony has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders, which provides management software for Google Shopping, Anthony manages the entirety of paid search and inbound…

With growing ROI that has reached 4400 percent, email marketing is still the most efficient method to communicate with your target audience. Unlike with social media or direct mail, for every dollar you spend on email marketing, you can make $44 in return — that is, as long as you know how to do email marketing the right way. Assaulting your email list with irrelevant newsletters and promotion codes just isn’t going to cut it.…

This is a guest post written by Megan Mosley,marketing specialist at Referral Rock.At Referral Rock, they believe every business has the potential to increase their word of mouth. When she’s not working, she enjoys sipping on coffee and exploring new things. It’s no secret that email referrals are great for business. They are cost-effective, produce quality customers, and leads tend to stick around. The trouble is trying to figure out a way to ask a…

Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. Because email usage is as steady as it is ubiquitous, email remains the most cost-effective method of communicating with customers, with an ROI of 4400%, according to a Campaign Monitor…