Category

Email Marketing

Category

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. We polled email marketing pros from across the…

The beauty of email marketing lies in its versatility. It’s a tool that serves countless purposes across every industry, and no two marketing emails will have the same look, intent, or result. That’s why we love making connections with marketing professionals and learning about the email marketing practices they’ve found most effective — each of them has some slightly different wisdom to share. So in the spirit of sharing wisdom, here’s a roundup of twelve…

We’re all obsessed with getting more website traffic… But how does that contribute to your bottom line? Increasing your web traffic is a somewhat pointless exercise unless you have a way to convert that traffic into email subscribers and eventually paying customers. Why email? It’s simple, email is the best way to communicate with people beyond their first visit to your website. It’s the best way to build trusting relationships with prospects and turn them…

Although decades have passed since the days of “you’ve got mail,” the popularity of email doesn’t seem to be waning at all. In fact, it’s ubiquitous now — most people have at least one email address and a huge proportion of business correspondence and advertising is done by email. But you probably already know all this, and have been using opt-in offers to entice potential customers to join your email list. Now you need to…

Lead growth is the ultimate goal in marketing… and also the toughest to keep up with. Rules are constantly changing, new marketing trends are popping up left and right, and your audience rarely behaves the same today as they did yesterday. Although thoughtful, long-term marketing strategies are essential for growth, there are also small things you can do to boost lead growth in the short-term – say, before lunch. Marketers are often so focused on…

Shopping cart abandonment is one of the biggest challenges that eCommerce companies face today. According to Baymard Institute, the average shopping cart abandonment rate is 69.23%. This is lost revenue that online stores could have made but, for some reason, customers simply decided to leave the site without ordering. If you’re facing this challenge yourself, there is some good news for you. There are some ways to reduce shopping cart abandonment and have more complete…

Most email marketing content doesn’t perform well. According to MailChimp’s stats, the average for my fellow marketers is a pretty low 17.81% open rate and a click-through rate of 1.92%. Before you let this get you down, remember that these benchmarking stats include the good, the bad, and the really, really, really ugly. In other words, while 17.81% is the average, don’t forget that there are outliers on either side. Let me get my brag…

A squeeze page is a landing page created with the main purpose of converting visitors into email subscribers. The way this works is by offering something of value to people in exchange for their email address. This is often a bribe or a lead magnet that promises to teach them how to get rid of a problem or achieve a certain goal. If you want to build your email list, you need to be using…

Confirmation emails are among the most important emails that your customers expect. When someone buys from you, that is the way to let him know his order has been processed and he will receive his product or service. Confirmation emails are also among the most opened emails. The average opening rate is about 114 percent. (The number is correct – most people open these emails more than once). Since people read these emails so much,…