Category

Email Marketing

Category

When you send an email to subscribers, you always have a goal in mind. It could be to sell them something, to get them to forward it to their friends, or to get click-throughs to your website. But no matter what your goal for the email is, you won’t reach it if you can’t even get your customer to open the message. Since every company’s customer base is different, there’s no one right way to…

Fifty-nine percent of new subscribers will never open and read your emails, according to a study by Epsilon. This leaves you with 41 percent who might do that occasionally. Still, the average opening rate across all industries is 21.73 percent, according to GetResponse. If your results are lower than this, you have problems. In all cases, in order to stay in business you should do your best to increase your open rates. For those of…

There’s no easy way to admit that your email list is dead. You often don’t realize it immediately. It can take several emails to realize it. You see only a few opens, no clicks, and no action. Then you realize: it’s dead. You wonder what went wrong. You go through the five stages of grief (and for too many companies, the bargaining phase is cringeworthy). It seems like there’s nowhere to go from here and…

Lifecycle marketing is a term heavily popularized by InfusionSoft that describes how companies transform their sales and marketing activities to expand their business. With it, you can maximize your efforts to attract and convert customers, increase your customer lifetime value by reselling to them and generate referrals to grow your company. In this post, we’re going to describe in detail the 3 stage of lifecycle marketing and how you can implement them for your business.…

Google announced that it will be punishing sites that have intrusive popups or interstitials on mobile starting from January 10, 2017. This is in an effort to improve the mobile search experience. “Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” We think this is a refreshing change as people had started to abuse popups and interstitials with spammy content and…

Why would anyone delete email subscribers from his list? Even if someone hasn’t opened an email in the last six months, is that a good reason to manually remove him from your list? A lot of people think so. Big blogger Yaro Starak from Entrepreneurs-Journey deleted half of his email subscribers, and even HubSpot manually unsubscribed 250,000 people. These people are proactively thinking about how to remove their inactive subscribers, and you should do the…

Email marketing is a damn difficult job. You need to think about growing your email list, segmentation, copywriting, setting up autoresponders and tracking conversions and sales. To help you with your job, I decided to create a list of the best email marketing resources I have found online. I put the links in different sections to help you navigate and find the resources that will be the most valuable to you and your business. Growing…

With so many different digital marketing strategies now in use, picking your battles and designing a complete strategy is no easy task. Email marketing and social media marketing are like apples and oranges. They are very different in execution and serve different purposes in your overall marketing strategy. But for the purpose of growing a business, we must identify which channel outperforms the other and is worth more of your attention and resources. Overall performance…

A few months back, I was assigned the responsibility of taking over my company blog and promoting our content to our target audience. Like any young marketer, I thought to myself, “Great! I’ll just write about productivity, and post what I write on Facebook”. Fail. I had no way of knowing whether or not my posts appealed to my audience, were likely to result in conversions, or solved real problems that my target audience was…

The single best way to convert a visitor is with a relevant offer for something that he’s already interested in. However, the difficulty here is that people visit your website for a variety of reasons. Some are there because they’re interested to learn about a specific topic, others are searching for a solution to their needs and there are some who simply want to join your team. If you put up generic content, you won’t…