Category

Product

Category

In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now. According to statistics, 86% of marketing companies will be running completely with the help of software and apps this year.  To have a competitive advantage in the marketing industry, you need…

New companies may have difficulties gaining notoriety or building their reputation. Conversely, well-established brands will experience expansion plateaus at certain moments in their evolution. Here’s the solution to both these issues: Influencer marketing gives you access to a larger audience. As you’re getting more leads and social media followers, you can build a more loyal brand community. Consider these stats: 70% of teenagers think influencers are more credible than traditional celebrities, and 60% make purchases…

Customer service is an integral part of any online business, having a direct impact on brand reputation and revenue. Happy customers lead to higher customer retention rates, decrease in customer turnover, high Net Promoter Scores, and organic marketing and sales growth. Seamless customer support is critical to ensuring buyer satisfaction and encourages repeat sales, which is why business longevity often relies on it so heavily. This is where automation plays an integral role – many…

Shopping online now ranks among the most popular digital activities and many of us have done it at least once. Yet no one could probably argue that there’s a lot more to consider when you can’t physically examine the items that you’re about to purchase. Questions arise. What do you do? That’s not an invitation to solve a riddle – it’s something people go through every single day. Dropping an email to the company’s customer…

Providing and maintaining first-rate customer support isn’t a walk in the park — even when working with a single communication channel.  It requires systematic workflows, seamless coordination among your team, and adequate project supervision to communicate and assist your customers in the best possible way. If you’re using email as your primary communication channel, check out these project management tips to streamline your team coordination and deliver faster customer email service. 1. Use project management…

The customer acquisition journey is usually complicated and loaded with obstacles. That is why even after the customer has signed up for your product and confirmed their identity as real users, you must still engage them through the different distribution channels. For most marketers, user onboarding emails are one of the most convenient ways to engage and interact with the customer. They aim to reduce churn, create brand awareness, improve customer engagements, and provide insights…

Consumer data is among the most valuable resources of the 21st century. And businesses of all sizes and in all industries use it to take their marketing efforts to almost Orwellian levels.  However, while the randomized faceless information used by algorithms certainly has its place, historic and real-time data from your business’s own active users can help create a more targeted approach to new customer acquisition.  By understanding your core customer base, you can better…

Do you know what bugs me the most about customer service? The delay that I have to endure to talk to an agent. I would learn to be patient, still, the inefficiency with which my queries are answered makes me turn red with anger.  If you’ve had similar experiences, you know how unpleasant the ordeal is. Recently I had quite a different experience from my normal interactions. I landed on a website to check the…

Reducing overhead costs while maximizing profit is the goal of every business. With the right software and technology, more businesses are able to save money, increase customer base, and improve profit rates. This article will share five important software products that will help your business to save money, and ensure that your business achieves its maximum goals. You will learn what they are, how they work, and how you can use them to effectively save…

When you work in customer services, you quickly become aware of the high volume of emails that are written every day. Email is one of the main customer service channels and is, most likely, the way in which most of your customers will get in contact with you. It can be easy to forget that you are dealing with another person each time you send an email. Yet customers need to feel that their concerns…