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SEO

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There’s never been a better time to focus on improving the page speed of your Shopify store: A major change to the way Google evaluates websites for search ranking is due in the new year. This change will make site speed and user experience more important to SEO ranking than ever before. Ecommerce is booming, with customers switching to online retail every day. Providing them with the best experience in your store, including fast loading,…

Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list of blog posts and videos full of tips and tricks for anyone who’s looking to optimize their digital presence. The world of SEO was, indeed, born with countless hacks and shortcuts that an ever-growing number of people want to learn about. As this world grew and evolved, three main schools of thought emerged – black-hat SEO, white-hat SEO, and grey-hat…

How many times have you noticed brands struggling with their content marketing techniques? You see their content and you can tell that a lot of effort went into it. It just seems so… dry. Then there are those brands that capture your interest with unique points and style that flows. That content grabs and holds your attention. Storytelling is the key element that makes this difference! We’re not talking about boring stories, which we usually…

Guest post by nightwatch.io Does your website generate more leads than you can deal with? If the answer is, “Yes,” then there’s not much reason to read the rest of this article. If you’re like most businesspeople though, there’s no such thing as too many leads. There are a few ways for businesses to find leads. You can network, you can buy leads, or you can run a marketing campaign. But ultimately, the most cost-effective…

It’s no big secret that SEO is difficult to master. The big search engines like Google are constantly tweaking algorithms to make it harder to beat the system. As a result, tactics that worked well today might very well flop tomorrow. It’s a game that we all have to play and the stakes are high. Even dropping to the second spot in the search results cuts your potential clicks from 32.5% to 17.6%. Third place…