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Social Media

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With 3.8 billion people using social media in 2020, acquisition via social channels has caused quite an uproar. Every modern business includes social media marketing as part of their marketing strategy. What is social media marketing? Social media marketing is a branch of digital marketing that aims to build brand visibility through the use of social channels. If done well, it is an extremely successful web marketing strategy that exploits the ability of social platforms…

Getting noticed is easier said than done in the highly competitive online world. With thousands (if not millions) of similar brands to contend with, it takes a creative and unique strategy to stand out and separate yourself from the pack. This is where social media comes into the picture. With a solid social media presence and a sound strategy, and media coverage in place, standing out and selling more products becomes possible. As exciting as…

This guest post about how messaging apps can amplify your email marketing efforts is byAnastasia Sviridenko, content crafter and marketer at bulk SMS software providerTextMagic. In her free time, Anastasia likes to wander about the nearest bookstore, looking for yet another science fiction novel. If you’re looking for a new way to engage your customers, look no further. The answer is likely already installed on your phone. In the past years, messaging apps like Facebook…

What does it take to go viral? Is there some formula you can follow to ensure that your blog posts or YouTube videos achieve viral status? I hate to break it to you, but no. There’s no secret formula to viral marketing. However, there are a number of marketing strategies you can use to optimize the shareability of your content. Think of it this way: content optimization strategies are fertilizer and your content is a…

With so many different digital marketing strategies now in use, picking your battles and designing a complete strategy is no easy task. Email marketing and social media marketing are like apples and oranges. They are very different in execution and serve different purposes in your overall marketing strategy. But for the purpose of growing a business, we must identify which channel outperforms the other and is worth more of your attention and resources. Overall performance…