Category

Digital Marketing

Category

Marketers are tasked with important decisions when it comes to what strategies, techniques, tools, and platforms to use to achieve their marketing goals. So much of business growth is dependent on high-quality, thorough marketing, and the way marketers can scale their success. Marketing success is hugely dependent on choosing the most profitable and appropriate marketing strategies for your specific business model and target audience.  The Return on Investment or ROI is an important element in…

Doesn’t launching a new business venture sound incredibly daunting? There’s so much to do, and so little money to spend. This is why so many people are afraid to dip their toes into entrepreneurship.  Working smart is so important when money is tight. And new businesses need new customers to survive the cut-throat competition in the market. But how do you get the word out on a budget? The answer you’re looking for is digital…

With the ease and accessibility of high-speed wireless internet connections and the popularity of technologically advanced mobile devices, video is now a major influencer on consumers throughout the purchasing decision-making process. Digital marketers for businesses of all sizes and types rely on video content to highlight branding messaging and showcase featured products and services, with consumers watching more online video than ever before. The global coronavirus pandemic that forced people all over the world to…

What is solopreneurship A solopreneur is a professional who builds a personal brand that is tied to himself as the brand. In contrast, an entrepreneur is a person that builds a brand intending to expand the company/brand outside of themselves. The brand would then be able to technically exist if that individual were to leave the company, sell the company, etc. Solopreneurship is fast becoming a response to current sociological trends. More women are re-entering…

$100. That’s all you need to host a high-impact webinar. This makes webinar marketing one of the most cost-effective marketing and lead generation strategies around. But to get people to attend your webinar is no easy task. There’s a lot that goes into designing the perfect funnel. And one key element that is overlooked is the webinar registration form. 5 Reasons Every Business Should Host Webinars Webinar marketing is a strategy every business should implement.…

The online business sphere differs quite drastically from its physical counterpart. The competition for a consumer’s attention is much more intense and shifting technologies and trends keep creating new opportunities for businesses to grow. Amongst all the one-upmanship and ever-transforming tactics, there are some marketing strategies you can always rely on, that have stood the test of modern times, to deliver you results and grow business. Let’s dive into them. 1. Social media marketing for…

COVID-19 has given rise to a world that’s virtually online. According to the World Retail Banking Report 2020, “57% of consumers prefer internet banking in the COVID-19 era.” In fact, data by McKinsey claims that”The pandemic has accelerated the shift to digital banking by two years.” More and more customers are opting for a cashless way of transacting, with “63% of respondents claiming they’d reduced their use of cash since the start of the crisis,”…

In chess and in business, psychology is an invisible power. Those who know and those who use it the right way can beat their opponents and taste success.   If you thought psychology is an abstract power that is restricted only to medical sciences, you got it wrong. It is equally important to our everyday communication with friends, peers, and even customers.   Unlike in the previous decade, when most of the communication was happening in-person and…

Whether you’re a business or a website, it won’t be of any use if there are no visitors. Bringing more and more visitors becomes the utmost priority for you because only a few out of these visitors may turn into customers. Running a business but not sure how to bring more clients to your business website? Don’t worry, we have prepared a list of some of the effective ways that will help you gain customers.…

Podcasts are rapidly becoming one of the most influential media of the 21st century. For whatever reason, they have been adopted and endorsed by Millennials and Gen Z all around the world as a meaningful, easy, educational, entertaining format that isn’t hard to produce and often has unexpected results. All over America, podcasts are popping up on all sorts of topics, some of the most popular being true crime and lifestyle podcasts that are flocked…