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Digital Marketing

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COVID-19 has given rise to a world that’s virtually online. According to the World Retail Banking Report 2020, “57% of consumers prefer internet banking in the COVID-19 era.” In fact, data by McKinsey claims that”The pandemic has accelerated the shift to digital banking by two years.” More and more customers are opting for a cashless way of transacting, with “63% of respondents claiming they’d reduced their use of cash since the start of the crisis,”…

In chess and in business, psychology is an invisible power. Those who know and those who use it the right way can beat their opponents and taste success.   If you thought psychology is an abstract power that is restricted only to medical sciences, you got it wrong. It is equally important to our everyday communication with friends, peers, and even customers.   Unlike in the previous decade, when most of the communication was happening in-person and…

Whether you’re a business or a website, it won’t be of any use if there are no visitors. Bringing more and more visitors becomes the utmost priority for you because only a few out of these visitors may turn into customers. Running a business but not sure how to bring more clients to your business website? Don’t worry, we have prepared a list of some of the effective ways that will help you gain customers.…

Podcasts are rapidly becoming one of the most influential media of the 21st century. For whatever reason, they have been adopted and endorsed by Millennials and Gen Z all around the world as a meaningful, easy, educational, entertaining format that isn’t hard to produce and often has unexpected results. All over America, podcasts are popping up on all sorts of topics, some of the most popular being true crime and lifestyle podcasts that are flocked…

Nowadays, there’s been an upsurge in the amount of money spent on advertising. In line with the Bellwether Report, 8.7% of marketing executives mentioned that their budgets had increased within the 1st quarter of the year (2019). According to the information from this source, this indicates a big improvement in the previous 3 months which was at 0%. Also, digital became one of the leading segments to realize an increase in investment. That is a…

Decades ago, a company looking to get its message in front of prospects and customers had to utilize traditional marketing tactics. These methods proved useful at the time. Companies had the option of print advertisements, flyers, pamphlets, billboards, direct mails, TV, radio, and newspapers to choose from. Those with huge budgets promoted their brand on every traditional marketing channel they could lay their hands on. But with the advent of the internet, marketing efforts slowly…

When most people get a text message on their phone, they look at it right away. It might be an urgent message from friends or family, an update on your favorite sports team, or some important message. In fact, SMS messages open rates are as high as 98%.  95% of SMS messages are read within 3 minutes although most are read within 5 seconds of receipt. People act on text messages as well. That’s why…

Brands all around the globe have been using video marketing to promote their products and services even before the internet came around. However, the cost of making a video and promoting it on the television wasn’t cheap, and only the big companies could afford it. That lasted until 1994 when Amazon was founded to mark the first-ever eCommerce website in the U.S. Not long after that, a lot of other eCommerce websites emerged and soon…

As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…