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Digital Marketing

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Technological advancements are inevitably in this 21st century’s hyper-technological pace. And as technology keeps on changing, the negative impacts of breached web security are huge regardless of the business size. “My message for companies that think they haven’t been attacked is: You’re not looking hard enough.” With the aforementioned speech by James Snook, it’s clear that website security is fundamental. After all, it ensures preventing a website’s sensitive information from cyber-thieves and hackers. In general,…

In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers. Google’s algorithm, for instance, favors ‘nearby’ or ‘near me’ searches, and 94% of consumers look for local options when they search for brands on their mobile phones. Moreover,…

What is Video Advertising?  Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll.  The Current State of Video Ads Video ads are an essential piece in an overall marketing strategy. It has become central to your outreach and campaign efforts. Especially for social media…

We are in the midst of a revolution. A revolution that is silent but one that is too big to ignore. In case you haven’t already noticed, you are spending more on products or paying more to services that treat you well. Mind you — treat you well and not just provide you with good quality products and services.  Customer experience has become a major differentiator across all industries. From hospitality to airlines, customers are…

Focusing on nonprofit growth is an excellent way to ensure your organization is well-equipped to help people now and in the future. However, it’s often difficult to know where to start. Which methods are most effective and likely to provide the results you want? Here are four crucial marketing strategies you should focus on developing. 1. Maintain a Strong Social Media Presence  Social media profiles may be the first places people visit to learn about…

Marketers are tasked with important decisions when it comes to what strategies, techniques, tools, and platforms to use to achieve their marketing goals. So much of business growth is dependent on high-quality, thorough marketing, and the way marketers can scale their success. Marketing success is hugely dependent on choosing the most profitable and appropriate marketing strategies for your specific business model and target audience.  The Return on Investment or ROI is an important element in…

Doesn’t launching a new business venture sound incredibly daunting? There’s so much to do, and so little money to spend. This is why so many people are afraid to dip their toes into entrepreneurship.  Working smart is so important when money is tight. And new businesses need new customers to survive the cut-throat competition in the market. But how do you get the word out on a budget? The answer you’re looking for is digital…

With the ease and accessibility of high-speed wireless internet connections and the popularity of technologically advanced mobile devices, video is now a major influencer on consumers throughout the purchasing decision-making process. Digital marketers for businesses of all sizes and types rely on video content to highlight branding messaging and showcase featured products and services, with consumers watching more online video than ever before. The global coronavirus pandemic that forced people all over the world to…

What is solopreneurship A solopreneur is a professional who builds a personal brand that is tied to himself as the brand. In contrast, an entrepreneur is a person that builds a brand intending to expand the company/brand outside of themselves. The brand would then be able to technically exist if that individual were to leave the company, sell the company, etc. Solopreneurship is fast becoming a response to current sociological trends. More women are re-entering…

$100. That’s all you need to host a high-impact webinar. This makes webinar marketing one of the most cost-effective marketing and lead generation strategies around. But to get people to attend your webinar is no easy task. There’s a lot that goes into designing the perfect funnel. And one key element that is overlooked is the webinar registration form. 5 Reasons Every Business Should Host Webinars Webinar marketing is a strategy every business should implement.…