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Digital Marketing

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Decades ago, a company looking to get its message in front of prospects and customers had to utilize traditional marketing tactics. These methods proved useful at the time. Companies had the option of print advertisements, flyers, pamphlets, billboards, direct mails, TV, radio, and newspapers to choose from. Those with huge budgets promoted their brand on every traditional marketing channel they could lay their hands on. But with the advent of the internet, marketing efforts slowly…

When most people get a text message on their phone, they look at it right away. It might be an urgent message from friends or family, an update on your favorite sports team, or some important message. In fact, SMS messages open rates are as high as 98%.  95% of SMS messages are read within 3 minutes although most are read within 5 seconds of receipt. People act on text messages as well. That’s why…

Brands all around the globe have been using video marketing to promote their products and services even before the internet came around. However, the cost of making a video and promoting it on the television wasn’t cheap, and only the big companies could afford it. That lasted until 1994 when Amazon was founded to mark the first-ever eCommerce website in the U.S. Not long after that, a lot of other eCommerce websites emerged and soon…

As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…