Email marketing is one of the most effective ways to reach customers today. Consider the following statistics for example: Email is the #1 activity on the internet – even over using a search engine. It’s also the #1 activity on mobile devices. The average office worker checks their email 30 times an hour. The total number of worldwide email accounts is expected to increase to over 5.2 billion accounts by 2018 – a growth of…

Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, luckily, you will get higher click-through rates, traffic and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into…

Looking for the right template for your WordPress site, but do not want to get lost in the rich variety of offerings available on the web? How do you find a reliable provider who will give you exactly what you are looking for? Let’s take a look at the key points that you should consider when choosing a theme for your WordPress site. WordPress is well-known for its flexibility and high level of customization. The…

Most of the time, people won’t get into your email list just like that. They need a strong reason. A bribe, if you will. One of the best ways to get them to opt-in is to use a lead magnet – something valuable that you offer your visitors in exchange for their e-mail address. In this post, we’ll cover the steps for creating and using lead magnets to grow your email list. Here’s how to…

Are you confused about how to go about growing your email list? Does the fact that hardly anyone subscribes frustrate you? Are you weighing up whether increasing your social media following would be better? Consider this. According to Jon Cifuentes from his study of 1300 marketers, email marketing still provides the best ROI. In fact, he found mid-sized business on average enjoy a 246% ROI from email marketing. Mike May of MediaPost’s Email Insider came…

Good habits are the foundation on which most successful entrepreneurs build their business. According to Aristotle – We are what we repeatedly do. Excellence then, is not an act, but a habit.” They realize that where their focus and energy is directed matters to achieving their goals. For those of us who struggle with poor habits there is hope. With perseverance and hard work you too can develop the habits of the successful. According to…

Everyone knows A/B testing is super helpful to eliminate guess work and increase conversions, little by little. Recently I read a case study by Dan Siroker (CEO of Optimizely) on how President Obama raised $60 million dollar by running a simple experiment. Dan was director of analytics on the 2008 Obama campaign when they decided to take full advantage of A/B testing to raise more money. They experimented with 2 parts of their sign up…

Have you asked any blogger or business how important their opt-in email list is? The chances are that they’ll say it is a critical asset. Expert opinions and a Radicati study also underscore the importance of being able to grow your email list. You know that for you to grow your blog you need to grow your email list fast. But how do you do it? Sure you can read up on all the great…

I am super excited to share this awesome news with you guys. Since our launch last year, MailMunch has reached 1 BILLION people. YES, 1 BILLION!!! This is simply amazing. It never looked like it’d be this big when we first started but we had one clear goal towards which we worked and continue to work really hard. That goal is to make it easier for you guys to capture leads and grow your businesses.…

Email has emerged as the marketing king—if you can get into someone’s inbox, you’ve made a huge leap out of the crowd clamoring for their attention, and you’re a good chunk of the way towards making a sale. But there’s one thing standing between you and a bigger, better, bottom-line-boosting subscriber list. Your opt in copy. Whether a prospect has stumbled across your page for the first time or has been nurtured through a few…