Guest post by Sujan Patel When it comes to email marketing, there’s no one-size-fits-all approach. There are just too many variables between industries, target audiences, and products and services. So, in order to get the absolute best results, you’ve got to be continuously experimenting. Only through meticulous testing and trying new tactics will you determine what best works for your unique situation. The new year is the perfect time to consider switching up your email…

E-commerce marketing isn’t an exact science, and that means there’s a lot of trial and error on the way to building a successful online business. There are a number of common mistakes that newcomers to online marketing make when it comes to promoting their online stores. Without being aware of these e-commerce marketing mistakes, it’s easy to repeat them time and time again—a waste of resources and a surefire way to lose the valuable business…

Guest post by Nadya Khoja Have you ever sent out a newsletter to your subscribers, only to realize that your open and click-through rates are far below average? And as a result, you’re not seeing the results you need when it comes to conversions? You get a sinking feeling in your gut and start losing hope? Not sure if you’ll ever find the willpower to send out another email newsletter again? The truth is, we’ve…

The article has been updated to reflect recent Mailchimp price changes as of May 2019 Mailchimp has been around for 17 years. They have a user base of more than 16 million users, they are attracting 14000 new users every day, and they have generated an impressive $525 million in revenue till 2017. They are doing pretty well for themselves and are growing year by year. But what makes them such a successful player…

Most businesses have already adopted the Content Marketing ethos and a lot of firms already know the positive commercial impact content marketing promises. You will find a lot of declarations online stating that content is king, that content is an excellent marketing tool. If this is truly the case, why is there so much confusion surrounding content marketing and its capabilities? First, it’s partly due to a million different definitions floating around. Each agency provides…

It’s that time of the year again: Black Friday. The day consumers will soon hit every shopping center in sight in search of the best deals and bargains. In recent years, however, many consumers have turned their attention to online shopping, preferring to shop online from the comfort of their homes. Thanksgiving through Cyber Monday 2018, in fact, saw $17.2 Billion in Sales. What does this mean for advertisers? It means you’ll need to refine…

The #1 rule for running a successful online business is that you should be constantly be building your email list. It is the one asset that can truly help you grow your business. As an analogy, your email list is comparable to your business prospects. The more people you have on your list, the better your chances of winning new businesses. Second, the higher the quality of your email list, the better qualified leads you will…

Who here has watched the Harry Potter films? Remember Voldemort? They used to call him he-who-must-not-be-named. A person so taboo, you couldn’t even take his name. A lot of e-marketers feel the same way about the termEmail Blast. They try to avoid it the best they can. Type in email blasts on google, and you’ll find a few articles preaching to stop using that word. No marketer seemingly wants anything to do with it. And…

Updated to reflect insights from 2019 There is simply no point creating content for your business if that content isn’t going to reach your target audience. Even content that has great reach but doesn’t convert can be useless. That’s why we believe this year companies will focus greatly on promoting their content to be able to get the ROI they deserve. We have surveyed 297 marketers to find out their top content distribution strategies for…

People usually opt for buying email lists when they mistakenly believe these lists will help them boost their campaigns, and deliver their marketing messages to intended people. Or they might find themselves in a moment of desperation; they want to support their sales team and provide them with leads but they are strung on options, so they decide to buy leads. Sadly, buying email lists rarely ever works out favorably for marketers. The people at…