Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. Because email usage is as steady as it is ubiquitous, email remains the most cost-effective method of communicating with customers, with an ROI of 4400%, according to a Campaign Monitor…

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. We polled email marketing pros from across the…

The beauty of email marketing lies in its versatility. It’s a tool that serves countless purposes across every industry, and no two marketing emails will have the same look, intent, or result. That’s why we love making connections with marketing professionals and learning about the email marketing practices they’ve found most effective — each of them has some slightly different wisdom to share. So in the spirit of sharing wisdom, here’s a roundup of twelve…

We’re all obsessed with getting more website traffic… But how does that contribute to your bottom line? Increasing your web traffic is a somewhat pointless exercise unless you have a way to convert that traffic into email subscribers and eventually paying customers. Why email? It’s simple, email is the best way to communicate with people beyond their first visit to your website. It’s the best way to build trusting relationships with prospects and turn them…

Setting up an online marketing campaign to attract and convert new leads isn’t exactly easy, especially when it’s your first time. With the massive amount of digital marketing information that abounds on the internet, it seems like something one should be able to sort out, right? The digital marketing gurus out there sure make it seem simple and approachable by breaking things down into bite-sized tips and short, digestible lessons, which really works great when…

What does it take to go viral? Is there some formula you can follow to ensure that your blog posts or YouTube videos achieve viral status? I hate to break it to you, but no. There’s no secret formula to viral marketing. However, there are a number of marketing strategies you can use to optimize the shareability of your content. Think of it this way: content optimization strategies are fertilizer and your content is a…

Although decades have passed since the days of “you’ve got mail,” the popularity of email doesn’t seem to be waning at all. In fact, it’s ubiquitous now — most people have at least one email address and a huge proportion of business correspondence and advertising is done by email. But you probably already know all this, and have been using opt-in offers to entice potential customers to join your email list. Now you need to…

Do you have one or more of the following to contend with on any given day? Calls Alerts Push notifications Text messages Email alerts Tweets Even human beings vying for your attention. If so, you know that being productive can be a challenge. To add to that, our brains also tend to be occupied with the future and the decisions we have to make. Time has become one of the most valued commodities an entrepreneur…

Lead growth is the ultimate goal in marketing… and also the toughest to keep up with. Rules are constantly changing, new marketing trends are popping up left and right, and your audience rarely behaves the same today as they did yesterday. Although thoughtful, long-term marketing strategies are essential for growth, there are also small things you can do to boost lead growth in the short-term – say, before lunch. Marketers are often so focused on…

Do you struggle with growing the revenue of your eCommerce business? If the answer is “yes,” then maybe you’re simply not focusing on the right strategies that work. That’s why in this blog post I have put together a list of the best eCommerce marketing tips that will help you grow your sales. 1) Grow your Email List Only 3% of visitors buy within their first visit on an eCommerce site, according to the Future…