Email marketing and social media marketing are like apples and oranges. It is hard to compare themand to understand which one performs better. They might serve very different purposes in your overall marketing strategy. But for the purpose of growing our business effectively we must identify which channel performs better and where it is worth investing more of our resources. Overall performance About 60% of the internet marketers we asked told us that they believe…

A few months back, I was assigned the responsibility of taking over my company blog and promoting our content to our target audience. Like any young marketer, I thought to myself, “Great! I’ll just write about productivity, and post what I write on Facebook”. Fail. I had no way of knowing whether or not my posts appealed to my audience, were likely to result in conversions, or solved real problems that my target audience was…

The single best way to convert a visitor is with a relevant offer for something that he’s already interested in. However, the difficulty here is that people visit your website for a variety of reasons. Some are there because they’re interested to learn about a specific topic, others are searching for a solution to their needs and there are some who simply want to join your team. If you put up generic content, you won’t…

According to Econsultancy’s email marketing census, 55% of respondents achieved more than 10% of their sales from email. However, as much as 89% of marketers do not use targeted email marketing. What are they missing out on? A Jupiter Research study found that marketers who segment their lists and employ quality targeting can improve conversion by 355% and increase revenues by 781%. So why don’t more businesses employ targeted email marketing? Because of the challenge…

You might ask yourself, “Why would I want to use popups? Aren’t they just interrupting people on my site and destroying the user experience?” The truth is – not really. According to Backlinko, nobody complained about his exit-intent popups on his site. Dan Zarrella ran a test and found that popups don’t affect his bounce rate at all. But, without them, he gets 50% less subscribers. Food craft blogger Nikki McGonigal found that her popups…

Emаil Marketing iѕ a great way to rеtаin сuѕtоmеrѕ, inform largenumbеrѕ оf реорlе aboutyour business andit рrоvidеѕ a powerful tооl to monitor theresults оf marketingcampaigns. Emаil marketing (аlѕо knоwn as E-Marketing) is sending promotional messages аbоut уоur соmраnу viа еmаil. It iѕ аn еffесtivе аltеrnаtivе mаrkеting method whеn соmраrеd with the old postal (direct mail) campaigns. There is nо рrint оr dеlivеrу cost for E-Mаrkеting, whiсh саn bе substantial when trying tо reach high numbers…

Email marketing is one of the most effective ways to reach customers today. Consider the following statistics for example: Email is the #1 activity on the internet – even over using a search engine. It’s also the #1 activity on mobile devices. The average office worker checks their email 30 times an hour. The total number of worldwide email accounts is expected to increase to over 5.2 billion accounts by 2018 – a growth of…

Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, luckily, you will get higher click-through rates, traffic and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into…

Looking for the right template for your WordPress site, but do not want to get lost in the rich variety of offerings available on the web? How do you find a reliable provider who will give you exactly what you are looking for? Let’s take a look at the key points that you should consider when choosing a theme for your WordPress site. WordPress is well-known for its flexibility and high level of customization. The…

Most of the time, people won’t get into your email list just like that. They need a strong reason. A bribe, if you will. One of the best ways to get them to opt-in is to use a lead magnet – something valuable that you offer your visitors in exchange for their e-mail address. In this post, we’ll cover the steps for creating and using lead magnets to grow your email list. Here’s how to…