A strong and easily recognizable brand is a huge asset to an entrepreneur. It helps your customers recognize you and your products quickly. Branding can help you stand out in the crowd as consumers recognize and identify with your values. This is especially important for stores that are competing with Amazon. Amazon has a wealth of information about the products they sell and even offer same day shipping. Many people go to Amazon for the…

Everyone loves a good story. From the verbal “passing down” of myths and legends to the modern novelist, stories have been a fixture in every society on the planet. People have stories to tell, too – about their lives and experiences. And online, they tell them through their social media platforms, emails, messaging, etc. Stories are powerful. And businesses have come to realize that they can harness this power to promote their e-commerce brands and…

Landing Pages are an essential component for most digital marketing campaigns. Their basic purpose is to get incoming site visitors to take action, usually in the form of subscriptions or purchases. Conceived in 2005 by Microsoft to boost sales for Microsoft Office, landing pages have become an established industry practice, and for good reason. Companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more…

This is a guest post by Kevin George, head of marketing at EmailMonks Marketing is all about putting the collected customer data to work and providing customers with good user experience to build lasting relations with them. This is especially difficult in email marketing and more so for those in the e-commerce industry because of the diverse products and varied customer interests. So, let’s learn which e-commerce emails you need to send, how to collect…

This is a guest post submitted by Katie Johnson from InboxArmy The retail e-commerce market earns the most revenue during the holiday season. In fact, a whopping 2.36 billion US dollars are spent online during the season of Black Friday alone. So, if you too want your revenues to soar high this holiday season, start by leveraging email marketing. After all, 82% of marketers consider it the most effective channel for driving conversions. Moreover, with…

Looking to open a new online store? Do you have an amazing idea but don’t know how to sell? Or maybe you found a sweet deal with a vendor, you’ve got the product but don’t know how to manage your brand’s content? You search the internet, maybe you type in how to make an online e-store or how to sell online, and you get bombarded with links and ads, all of them offering you the…

This is a guest post by AnandSrinivasan, founder of Hubbion. There are between 12-24 million eCommerce stores in the world today. The sheer dominance of Amazon and the competition between the thousands of stores in every industry has contributed to one of the biggest challenges in the online commerce market – margins. Regardless of their size, eCommerce websites suffer from poor margins. A study published by MarketingSherpa pegged the average gross margin for small sized…

November is just around the corner and marketers are about to ramp up promotional activity for the Black Friday Cyber Monday weekend. The Black Friday through Cyber Monday Weekend brings in tons of money. In 2017, cumulative online revenue from 24th November to 27th November was estimated at 14.05 billion dollars. With most companies looking for a piece of this humungous pie and sending consumers tons of seasonal emails, it can be difficult to stand…

If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re thinking about best practices, but they can cause some confusion. We’ve put together this guide on different types of opt-in…

This week we’re introducing a set of new features focused around broadcast emails. They’re built to help automate your email process, and sort and filter your emails. Broadcast Scheduling We know you’ve been requesting this feature for a while now, and it’s finally here! All MailMunch customers now can schedule their broadcast emails to send automatically at times of their own choosing. We know this has been highly requested, and we are very excited about…