Adding subscribers to your email list can be a challenge. It takes a good deal of time, not to mention money. So don’t just let your list sit there – make it work for you! Get maximum ROI from your email list by following these smart list-leveraging tips from email marketing pros. Test, test, test Hey, we’re all human – none of us gets it right the first time every time, so don’t be afraid…

When you send an email to subscribers, you always have a goal in mind. It could be to sell them something, to get them to forward it to their friends, or to get click-throughs to your website. But no matter what your goal for the email is, you won’t reach it if you can’t even get your customer to open the message. Since every company’s customer base is different, there’s no one right way to…

Fifty-nine percent of new subscribers will never open and read your emails, according to a study by Epsilon. This leaves you with 41 percent who might do that occasionally. Still, the average opening rate across all industries is 21.73 percent, according to GetResponse. If your results are lower than this, you have problems. In all cases, in order to stay in business you should do your best to increase your open rates. For those of…

According to Grant Cardone, everybody can make a million dollars if he or she follows the right process. People just need to believe in the possibility, and why wouldn’t they? In 2015, there were 33.7 million millionaires worldwide. In fact, 15.7 million of them are in the U.S., which added 903,000 millionaires just in the last year. This means that you can make a million dollars in the next year if you follow the right…

There’s no easy way to admit that your email list is dead. You often don’t realize it immediately. It can take several emails to realize it. You see only a few opens, no clicks, and no action. Then you realize: it’s dead. You wonder what went wrong. You go through the five stages of grief (and for too many companies, the bargaining phase is cringeworthy). It seems like there’s nowhere to go from here and…

Lifecycle marketing is a term heavily popularized by InfusionSoft that describes how companies transform their sales and marketing activities to expand their business. With it, you can maximize your efforts to attract and convert customers, increase your customer lifetime value by reselling to them and generate referrals to grow your company. In this post, we’re going to describe in detail the 3 stage of lifecycle marketing and how you can implement them for your business.…

Google announced that it will be punishing sites that have intrusive popups or interstitials on mobile starting from January 10, 2017. This is in an effort to improve the mobile search experience. “Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” We think this is a refreshing change as people had started to abuse popups and interstitials with spammy content and…

Why would anyone delete email subscribers from his list? Even if someone hasn’t opened an email in the last six months, is that a good reason to manually remove him from your list? A lot of people think so. Big blogger Yaro Starak from Entrepreneurs-Journey deleted half of his email subscribers, and even HubSpot manually unsubscribed 250,000 people. These people are proactively thinking about how to remove their inactive subscribers, and you should do the…

Email marketing is a damn difficult job. You need to think about growing your email list, segmentation, copywriting, setting up autoresponders and tracking conversions and sales. To help you with your job, I decided to create a list of the best email marketing resources I have found online. I put the links in different sections to help you navigate and find the resources that will be the most valuable to you and your business. Growing…

Email marketing and social media marketing are like apples and oranges. It is hard to compare themand to understand which one performs better. They might serve very different purposes in your overall marketing strategy. But for the purpose of growing our business effectively we must identify which channel performs better and where it is worth investing more of our resources. Overall performance About 60% of the internet marketers we asked told us that they believe…