Landing Pages are an essential component for most digital marketing campaigns. Their basic purpose is to get incoming site visitors to take action, usually in the form of subscriptions or purchases. Conceived in 2005 by Microsoft to boost sales for Microsoft Office, landing pages have become an established industry practice, and for good reason. Companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more…

This is a guest post by Kevin George, head of marketing at EmailMonks Marketing is all about putting the collected customer data to work and providing customers with good user experience to build lasting relations with them. This is especially difficult in email marketing and more so for those in the e-commerce industry because of the diverse products and varied customer interests. So, let’s learn which e-commerce emails you need to send, how to collect…

This is a guest post submitted by Katie Johnson from InboxArmy The retail e-commerce market earns the most revenue during the holiday season. In fact, a whopping 2.36 billion US dollars are spent online during the season of Black Friday alone. So, if you too want your revenues to soar high this holiday season, start by leveraging email marketing. After all, 82% of marketers consider it the most effective channel for driving conversions. Moreover, with…

Looking to open a new online store? Do you have an amazing idea but don’t know how to sell? Or maybe you found a sweet deal with a vendor, you’ve got the product but don’t know how to manage your brand’s content? You search the internet, maybe you type in how to make an online e-store or how to sell online, and you get bombarded with links and ads, all of them offering you the…

This is a guest post by AnandSrinivasan, founder of Hubbion. There are between 12-24 million eCommerce stores in the world today. The sheer dominance of Amazon and the competition between the thousands of stores in every industry has contributed to one of the biggest challenges in the online commerce market – margins. Regardless of their size, eCommerce websites suffer from poor margins. A study published by MarketingSherpa pegged the average gross margin for small sized…

November is just around the corner and marketers are about to ramp up promotional activity for the Black Friday Cyber Monday weekend. The Black Friday through Cyber Monday Weekend brings in tons of money. In 2017, cumulative online revenue from 24th November to 27th November was estimated at 14.05 billion dollars. With most companies looking for a piece of this humungous pie and sending consumers tons of seasonal emails, it can be difficult to stand…

If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re thinking about best practices, but they can cause some confusion. We’ve put together this guide on different types of opt-in…

This week we’re introducing a set of new features focused around broadcast emails. They’re built to help automate your email process, and sort and filter your emails. Broadcast Scheduling We know you’ve been requesting this feature for a while now, and it’s finally here! All MailMunch customers now can schedule their broadcast emails to send automatically at times of their own choosing. We know this has been highly requested, and we are very excited about…

Many people use Shopify to get started with dropshipping, believing that once they list a few products, the money will magically start rolling in. This couldn’t be further from the truth. To make money with any sort of e-commerce venture, you need to have a solid marketing strategy in place. We polled Shopify experts to gather these 14 pro tips for improving your dropshipping success rate and making more sales with Shopify. Build an email…

It’s that time of the year again! Stores are gearing up on extra staff and stocking up inventory to serve customers ready to break down walls to get a sweet deal in the Black Friday madness. Thankfully, you run an online store and won’t have to worry about any walls being broken. Regardless, you still have to prepare to meet and attract a massive influx in demand that comes with Black Friday and Cyber Monday.…