Confirmation emails are among the most important emails that your customers expect. When someone buys from you, that is the way to let him know his order has been processed and he will receive his product or service. Confirmation emails are also among the most opened emails. The average opening rate is about 114 percent. (The number is correct – most people open these emails more than once). Since people read these emails so much,…

As a marketing strategy the email blast is divisive, to put it mildly. In fact, it’s somewhat akin to using cilantro in your cooking: either you love it or you hate it (and if you hate it, you really hate it). Some marketers have written off the email blast completely as an outdated strategy, some swear by it, and others find it cringe-worthy but still use it because it gets results. So should you be…

When it comes to generating revenue using email marketing, adding subscribers to your opt in email lists is just one piece of the puzzle. As we’ve discussed before, there’s no point in building an email list if you’re just going to let it gather dust — you need to make it work for you. It’s smartest to gather a solid number of subscribers before starting to use your email list for marketing, but you shouldn’t…

In the days before the dotcom boom, popups on websites were a nuisance. They were separate windows then, popping up in the middle of web surfing sessions and refusing to retreat until you clicked the “x” in the corner. Sometimes they even tiled over and over, spamming your screen with annoying, brightly-colored advertisements. But popups are different now. Have you noticed? Among other changes, they no longer manifest as separate windows, instead gently appearing within…

Upselling is one of the best ways to increase the revenue of your company. Why not to convince people to spend a little bit more when they are already about to buy from you? Studies show that you have a much higher chance of selling to an existing customer than to a new one. So take advantage of that. Amazon reports that 35 percent of their revenue comes from upsells and cross-sells. So big companies…

Adding subscribers to your email list can be a challenge. It takes a good deal of time, not to mention money. So don’t just let your list sit there – make it work for you! Get maximum ROI from your email list by following these smart list-leveraging tips from email marketing pros. Test, test, test Hey, we’re all human – none of us gets it right the first time every time, so don’t be afraid…

When you send an email to subscribers, you always have a goal in mind. It could be to sell them something, to get them to forward it to their friends, or to get click-throughs to your website. But no matter what your goal for the email is, you won’t reach it if you can’t even get your customer to open the message. Since every company’s customer base is different, there’s no one right way to…

Fifty-nine percent of new subscribers will never open and read your emails, according to a study by Epsilon. This leaves you with 41 percent who might do that occasionally. Still, the average opening rate across all industries is 21.73 percent, according to GetResponse. If your results are lower than this, you have problems. In all cases, in order to stay in business you should do your best to increase your open rates. For those of…

According to Grant Cardone, everybody can make a million dollars if he or she follows the right process. People just need to believe in the possibility, and why wouldn’t they? In 2015, there were 33.7 million millionaires worldwide. In fact, 15.7 million of them are in the U.S., which added 903,000 millionaires just in the last year. This means that you can make a million dollars in the next year if you follow the right…