Hello Everyone! Through our constant commitment to improvement and conversations with our customers, we’ve listened and delivered a fantastic new update for you. In the spirit of development, we’ve introduced a drastically new way to manage your design assets inside the MailMunch platform. We are happy to introduce our built-in Media Library! To help you save time and automate the repetitive task of uploading logos and images, we’ve designed a way for you to store…

Lead nurturing is all about longevity. It’s the process of developing a relationship with a potential customer, then maintaining it through each stage of the sales funnel and the entire buying process. In order to successfully develop that ongoing relationship, the first step is to listen carefully to the needs of your target customers. Then, you’ll use strategic marketing techniques to answer their questions, address their pain points, and position your product as a must-have.…

Hello to all MailMunch readers! At MailMunch, we are dedicated to constantly keep our product up-to-date with new features to help ensure that you can make the best of MailMunch. Keeping with our tradition, we’re back today with an awesome new feature announcement. Our Subscriber page now let’s you edit the information that any of your subscribers leave on your website. It is as simple as clicking an Edit button, literally. Wish to assign a…

Struggling to know where to begin when it comes to creating a content marketing strategy for your B2B tech company? Constantly coming up with new and innovative content marketing ideas but finding it difficult to link them together into a cohesive plan? Putting together an effective content strategy can definitely be challenging, especially for tech companies. There’s so much to explain and teach about each product, and it’s important to keep the jargon to a…

Conversion rate optimization, or CRO, isn’t about you; it’s about the user. It’s about understanding the way users interact with your site and using that information to make improvements that encourage conversions. Implementing CRO best practices is a start, but because not every business’s target customer is the same, the CRO strategies that work for you probably won’t be the same as anyone else’s. With that being said, everyone has to start somewhere! So if…

This guest post about how messaging apps can amplify your email marketing efforts is byAnastasia Sviridenko, content crafter and marketer at bulk SMS software providerTextMagic. In her free time, Anastasia likes to wander about the nearest bookstore, looking for yet another science fiction novel. If you’re looking for a new way to engage your customers, look no further. The answer is likely already installed on your phone. In the past years, messaging apps like Facebook…

Building an email list is a crucial part of doing business online, and to build strong lists, you need strong offers and landing pages too. While there are many simple tips available online to help create a basic, serviceable landing page, we wanted to dig a little deeper by asking leading digital marketing experts for their favorite more unique tips—ones they might usually keep to themselves! Without further ado, here are eight pro tips to…

This post about email popup strategies is a guest post written by Anthony Capetola, a 10-plus year veteran of the digital marketing industry, Anthony has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders, which provides management software for Google Shopping, Anthony manages the entirety of paid search and inbound…

With growing ROI that has reached 4400 percent, email marketing is still the most efficient method to communicate with your target audience. Unlike with social media or direct mail, for every dollar you spend on email marketing, you can make $44 in return — that is, as long as you know how to do email marketing the right way. Assaulting your email list with irrelevant newsletters and promotion codes just isn’t going to cut it.…

This is a guest post written by Megan Mosley,marketing specialist at Referral Rock.At Referral Rock, they believe every business has the potential to increase their word of mouth. When she’s not working, she enjoys sipping on coffee and exploring new things. It’s no secret that email referrals are great for business. They are cost-effective, produce quality customers, and leads tend to stick around. The trouble is trying to figure out a way to ask a…