With the global email users expected to grow to a whopping 4.3 billion by the year 2023, it wouldn’t be wrong to say that email marketing is an opportunity that no marketer should be missing out on. Moreover, with the emergence of AI, the possibility of intelligent email marketing has increased, thereby making way for enhanced customer engagement and higher conversion rates. Simply put, AI can give your email strategy an extra boost by upgrading…

Are you having trouble engaging your email subscribers? While it’s proven that email marketing is a great tool to connect with customers, build relationships, and share your messages, it often proves quite difficult to keep them engaged. Subscribers tend to disengage if they feel your content is impersonal, repetitive, or boring. The key lies in knowing your audience and delivering fresh content. To inspire you, and give you fresh ideas, we’ve compiled a list of…

When you’re creating an email sign-up form for your eCommerce site, conventional wisdom says: Make the subscription process as easy as you can. That means asking for as little information as possible from your new subscribers—maybe just an email address and nothing else. After all, less friction leads to more subscribers… right? Most brands think so. A study of 300 eCommerce retailers found 84 percent only ask for an email address during the subscription process.…

If you got a new sign-up just now, when should they expect to receive your welcome email? The answer is immediately! The customer lifecycle is getting shorter and shorter. Growing competition means businesses are fighting for customer retention and running after every single lead.  For this reason, you need to run multiple well-timed email campaigns and immediately follow up. But even if you only have 10 subscribers on your list, reaching out to each and…

Reducing overhead costs while maximizing profit is the goal of every business. With the right software and technology, more businesses are able to save money, increase customer base, and improve profit rates. This article will share five important software products that will help your business to save money, and ensure that your business achieves its maximum goals. You will learn what they are, how they work, and how you can use them to effectively save…

No matter how small or big your business, building an email list is the easiest way to market your products. For that, you need to place opt-in forms on your website. But with so many different types to choose from, marketers have a tough time deciding which opt-in form types will best serve their needs. Varying sales requirements and visitor behaviors mean that there’s no one-size-fits-all for opt-ins. So how do you choose the right…

With emerging competition in the world of digital marketing, marketers find it challenging to generate new leads. Even after thorough research and ample resources, businesses often fail to generate leads efficiently. Lead generation quizzes can be the answer. They are fun and exciting, but they also play a role in engaging audiences and capturing leads. That’s why more and more businesses experiment with lead quizzes and share them on social media. Social networks have taken…

Lead generation is one of the most significant aspects of the B2B marketing process. It is capable of bringing in quality traffic to a website and producing leads that convert into paying customers. Yet, at the same time, this marketing practice is considered as a key pain point for most businesses around the globe.  The abundance of online and continually increasing competition complicates the process of identifying, tracking, and engaging with potential clients.  However, things…

Putting your business in front of the right people is perhaps the hardest thing you’ll ever do. While several people visit your website every day, few ever make their way back. And that’s how most services are forgotten. Lead generation ensures that you engage customers the very moment they show an interest in your service. It consequently enables you to market to the right people, bringing your services in front of people who truly need…

As a fashion and apparel brand, you should be familiar with the advantages of email marketing. In this era of fast fashion and quick inventory cycles, email marketing lets you: Quickly inform customers regarding new products Deliver your promotions straight from emails Get customers to complete checkouts and upsell Build brand awareness (supercritical to differentiate yourself from competitors in the fashion domain) Have a direct line of communication and ownership of your audience Among other…