Email marketing is a highly effective tool for generating new leads, nurturing them, and converting them into customers. It can help businesses build strong relationships with their clients and turn one-time buyers into loyal customers, driving sales, and building brand recognition.  However, to start sending marketing emails, you need a mailing list. Let’s find out how you can gain new subscribers and look after your email database.  Building an email list Growing an email list…

Black Friday and Cyber Monday are win-win occasions for businesses and consumers alike. Customers get to take advantage of once-a-year discounts and businesses get to sell in unusually high volumes. One thing that can hinder this beautiful interaction between these two parties is lack of awareness. How will your customers find you? How will you tell them about your amazing deals? You’ll use email marketing of course. By announcing your offers directly through your customers’…

Did you know that adding e-signatures can reduce employee error rates by 80 percent?  While e-signatures aren’t new (in fact, they’ve been around since the 1990s), it wasn’t until the 2010s that many businesses started using them in their documentation processes.  And some late adopters had to implement e-signature collection in their businesses earlier this year when the COVID-19 pandemic forced many employees to work from home and all businesses to limit in-person contact to…

In the middle of a pandemic that has infected over 34 million people, the eCommerce industry has witnessed a significant transition. For instance, retailers with no revenue due to the closure of their physical stores have moved online citing a major shift in consumer shopping habits. Amazon – the online retail giant has hired hundreds of thousands of employees to combat the eruption in demand for online shopping and deliveries. This is just a tip…

The Coronavirus undoubtedly has been one of the leading factors in the changes regarding eCommerce sales, with this switch in fact being positive for many online businesses, as well as also offering potential growth to small startups looking to increase their ROI.  In the next five years alone, eCommerce has been predicted to see increased adoption of nearly 67%; while Amazon has already seen a $24 billion dollar increase in response to the crisis at…

There’s never been a better time to focus on improving the page speed of your Shopify store: A major change to the way Google evaluates websites for search ranking is due in the new year. This change will make site speed and user experience more important to SEO ranking than ever before. Ecommerce is booming, with customers switching to online retail every day. Providing them with the best experience in your store, including fast loading,…

Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list of blog posts and videos full of tips and tricks for anyone who’s looking to optimize their digital presence. The world of SEO was, indeed, born with countless hacks and shortcuts that an ever-growing number of people want to learn about. As this world grew and evolved, three main schools of thought emerged – black-hat SEO, white-hat SEO, and grey-hat…

Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. The reason for this is simple: Marketing automation allows you to do more in less time. In the domain of CRO (Conversion Rate Optimization), Marketing automation also has a lot to offer. Still, there is a gap between what marketers want and the CRO results they are witnessing. This is evident…

Email marketing is an important asset to businesses and marketers. In fact, in the near future, emails are more likely to stick around as compared to social media channels. But marketers do not just manage the email marketing channel. Rather, they have to look at all the marketing channels and understand the sales funnel to nudge the potential prospects towards the point of purchase. As the business starts picking up pace, leads start pouring in.…

Do you know what bugs me the most about customer service? The delay that I have to endure to talk to an agent. I would learn to be patient, still, the inefficiency with which my queries are answered makes me turn red with anger.  If you’ve had similar experiences, you know how unpleasant the ordeal is. Recently I had quite a different experience from my normal interactions. I landed on a website to check the…