New companies may have difficulties gaining notoriety or building their reputation. Conversely, well-established brands will experience expansion plateaus at certain moments in their evolution. Here’s the solution to both these issues: Influencer marketing gives you access to a larger audience. As you’re getting more leads and social media followers, you can build a more loyal brand community. Consider these stats: 70% of teenagers think influencers are more credible than traditional celebrities, and 60% make purchases…

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better?  Yes, they can, and in this era of digital marketing, they should.  Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate…

Every email marketer has one goal: growing email lists and converting subscribers to customers. This goal is the reason you need to work on building a sales funnel that brings the best results. This blog will help you craft the perfect email marketing sales funnel by going through each and every step of an email marketing funnel.  There are many ways to move the subscriber from one step to the next including the social networks,…

Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [MarketingCharts] Personalized CTAs convert more visitors than untargeted CTAs by 42% [DSim] Single call-to-action increased clicks by 371% and sales 1617% in email [Protocol80] The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. If you are interested in getting more potential customers and…

Web forms allow you to obtain information of potential customers, track data regarding purchases, get customer feedback and new leads, and record survey responses. Web forms help businesses increase their conversion rates by taking potential customers through the lead flow process.  There are different types of web forms -varying in length, format, content type, purpose, and appearance. According to your unique business needs, different forms are used at different stages. They are embedded right into…

We are in the midst of a revolution. A revolution that is silent but one that is too big to ignore. In case you haven’t already noticed, you are spending more on products or paying more to services that treat you well. Mind you — treat you well and not just provide you with good quality products and services.  Customer experience has become a major differentiator across all industries. From hospitality to airlines, customers are…

We’ve already entered the second quarter of 2021 and although several vaccines have arrived on the scene, the COVID-19 pandemic is still far from over. On the business end of things, the pandemic resulted in a near-total overhaul in consumer behavior and how organizations operate with the hopes of coming out stronger on the other side. The direct-to-consumer (DTC) trend is taking center stage, but retail eCommerce was already booming at a staggering pace —…

Introduction In this day and age, merchants are searching for ways to create passive incomes or generate more income streams. Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping. With the available support offered by different eCommerce platforms, dropshipping can open your way to success and financial prosperity. One platform standing out from the crowd is Shopify – a dynamic all-in-one hosted…

Creating captivating email and social media visuals can do wonders for your audience engagement, website traffic, and conversions.    The catch is, it can take a lot of time, energy, and resources to build visual content.  After all, creating compelling images and videos (among others) is more than just following the latest social media and email design trends to get people to notice your brand and act on your offers.     The good news is, there are…

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44%, beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? Due to the prolonged lockdowns worldwide, 2020 witnessed the rise of eCommerce to a peak that would have otherwise taken a decade or so! For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate…