There are two types of people in the world: those that cling to tradition with a fiery grip and others that will always prefer something new and more innovative.  While this holds true in various cultures all around the world, the same goes for marketing your business.  Originally, marketing took the form of either physical handouts, dramatized broadcast television commercials, or words from someone else’s mouth. Nowadays, in the age of computers where almost everything…

WordPress boasts a repository that offers more than 50,000+ plugins that can take your website from good to great, and offer you benefits in higher traffic, better speeds and easier website management. In this article, we’re showing you 16 hand-picked plugins that can enhance your WordPress experience across performance, marketing, blogging, traffic and website management. Performance 1. WP Rocket WP Rocket is one of those must-have WordPress plugins, and one of the best available to…

Most companies spend colossal effort on getting new customers: They are constantly updating their service, improving customer support, introducing new products, creating amazing packaging, crafting creative newsletters, investing in apps, and working on the design of physical stores. Every brand has customer plans dictating how many clients should be engaged during a particular period – a month, quarter, or year. With so much energy put into customer acquisition, it’s not so surprising to find out…

In the weeks leading up to the holidays, eCommerce sales hit their peaks. Between November 2018 and the end of the year, a massive $126 billion was spent online. Given the massive influx of digital shoppers during this lucrative time of year, it is vital for eCommerce store owners to prepare their sites to handle exponentially more traffic than what they receive during the rest of the year. If a digital store doesn’t run…

Without a carefully crafted (and executed) marketing campaign, you’d be hard-pressed to succeed in your eCommerce venture — chances are, your competitors will swallow you whole. That is why, if you’d like a fighting chance at dominating your industry, you need reliable eCommerce marketing strategies to take your business to greater heights. Let’s say you’re into dropshipping and you’re operating on a saturated niche like health and fitness. If you’d like your audience to choose…

Email marketing is still one of the most powerful ways brands can engage with their prospects and online community. In fact, it’s so effective that more than 59% of marketers say it’s their biggest source of ROI. And because email is still valuable, smart brands will continue to use the medium. Smarter brands, however, will look for ways to step their email marketing game up a notch. They’ll leverage video to generate results.  But just…

Because nearly 90 percent of customers shop with businesses based on their customer service, improving customer experience (CX) is vital to the long-term success of any business.  In the United States, about $1.6 trillion is lost every year from bad customer service experience. Consumers have more choice today than they ever had in the past. This means it’s easier than ever for your customers to simply go to your competitor if your customer experience is…

Brands all around the globe have been using video marketing to promote their products and services even before the internet came around. However, the cost of making a video and promoting it on the television wasn’t cheap, and only the big companies could afford it. That lasted until 1994 when Amazon was founded to mark the first-ever eCommerce website in the U.S. Not long after that, a lot of other eCommerce websites emerged and soon…

Running an e-commerce website comes with a very unique set of challenges. When something goes wrong, it can be difficult to diagnose the cause. A lot of these times, it’s difficult to find resources online that can help you diagnose and resolve your problems. One such problem is the issue of creating a smooth shopping experience for your online customer. 88% of online consumers are less likely to return to a site after a bad…

Email marketing is not the newest trick in the playbook. There may even be those who believe that email marketing is over and done with. Considering all the other digital marketing methods available, this is somewhat understandable. But should we abandon email marketing altogether? What do the statistics say? In this post, we’re going to look at the facts. We’ll see how email marketing stacks up against other forms of marketing. We’ll see whether or…