Marketing automation improves efficiency and productivity, forming an integral part of any growth strategy. As worldwide privacy and data regulations gain more and more traction, opt-in forms are going to play an even more prominent role in your marketing automation flow. Understand how to boost your conversion rates for the long-run, utilizing these tools to capture an audience that’s genuinely engaged.         What is Marketing Automation? Marketing automation is a must-have for any modern marketing team.…

Email marketing is one of the most potent and influential internet marketing channels. It helps reach the audience in a more personalized way at an affordable cost. A strong email marketing strategy remains the key channel to interact with potential and current customers followed by social media. According to recent stats, email marketing delivers a strong return on investment that goes as high as 42 times your initial investment. To make your email marketing techniques…

Marketing automation improves efficiency and productivity, forming an integral part of any growth strategy. As worldwide privacy and data regulations gain more and more traction, opt-in forms are going to play an even more prominent role in your marketing automation flow. Understand how to boost your conversion rates for the long-run, utilizing these tools to capture an audience that’s genuinely engaged.         What is Marketing Automation? Marketing automation is a must-have for any modern marketing team.…

Building an effective email marketing strategy is every marketer’s first task. Once a marketer starts implementing his approach, he wishes for prospects to come up to him and say, “I need your service/product.” Wouldn’t this be the ideal outcome? For some of you, this might sound impractical, but this is what happens every day.  If your email strategy is built the right way, you will have prospects lining up for more. Deal with them the…

As a rookie in lead generation, I was so excited to put my first opt-in form out in the world. I had spent hours creating a solid lead magnet, a downloadable resource that my target audience could use for their campaigns. Then, I tried out various form types, finally settling on a scroll box. Any time you put a lot of effort into a marketing project, you expect the hard work to pay off. Well,…

Doesn’t launching a new business venture sound incredibly daunting? There’s so much to do, and so little money to spend. This is why so many people are afraid to dip their toes into entrepreneurship.  Working smart is so important when money is tight. And new businesses need new customers to survive the cut-throat competition in the market. But how do you get the word out on a budget? The answer you’re looking for is digital…

We can all agree that: B2B sales cycle can be lengthy. So the more quality leads we get into the sales pipeline, the better the chances of increasing sales. We’ve all had our fair share of prospects, not using their main emails when signing up to lead magnets. So, when designing landing pages, we end up using calls to actions such as, “your best email” and “work email” on the email fill out section to…

A landing page is one of the best tools available to a marketer. The beauty of a landing page is that it is very good at what it’s designed to do: get visitors to take action. A landing page is generally created in a manner where all regular website links are removed and the focus is put on the CTA (call-to-action button) to get visitors to click on it. In a good landing page, every…

With the ease and accessibility of high-speed wireless internet connections and the popularity of technologically advanced mobile devices, video is now a major influencer on consumers throughout the purchasing decision-making process. Digital marketers for businesses of all sizes and types rely on video content to highlight branding messaging and showcase featured products and services, with consumers watching more online video than ever before. The global coronavirus pandemic that forced people all over the world to…

Dark Mode in Email: Are your emails ready for the biggest trend? Dark Mode has caught the attention of most email marketers out there. In the quest of imparting a flawless experience to the subscribers, email geeks are trying to decrypt Dark Mode and its implications.  Essentially, Dark Mode is a reversed color scheme wherein white font is used in a dark background.  Here’s how an email will look when it is viewed in Dark…