Creating and reading the same email newsletters can get really boring. This happens when two common but equally poor approaches to email marketing are applied. Some marketing teams don’t test their campaigns at all, and eventually, stop any email activities because they can’t see whether they’re working on not. Others keep sending the same newsletters over and over again, even when it doesn’t show any significant results. Unfortunately, these marketers fail to understand that if…

For years the marketing world’s been buzzing about the good and the bad of marketing automation. The general agreement though tends to be in favor of using automation to tackle recurring challenges when it comes to our marketing strategies. Still, marketers are taking different approaches to how they use automation for their campaigns and day-to-day duties. There are those marketing professionals that see automation as a huge time saver while others are putting in extra…

Looking back at the past decade, we can only wonder if we’ll ever see as big an eCommerce revolution again in our lifetime. The 2010s not only rounded the corner on making online shopping possible and viable for most people, but they ended with eCommerce accounting for 11% of all sales in the U.S. alone. And then, as the decade came to a close, mobile devices became a core part of our daily lives, for…

Price is the most influential reason when American shoppers decide to buy an item. The second reason is free shipping, followed by sales & discounts. As you’ve noticed, all three are price-related. Despite the growing interest in a truly personalized shopping experience and the heightened expectations around excellent customer service, price is still the first priority of shoppers. Knowing this fact, you have to develop a unique pricing strategy for your store, and in this…

One of the most compelling reasons for thousands of businesses to choose Shopify is the many robust and varied apps that support the platform. These apps help brands on many fronts with the aim of simplifying and streamlining various aspects of e-commerce retail and business. These apps are developed by some of the best developers in the world and fall into categories that will help your online store flourish. Some of the categories include email…

Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, you will get higher click-through rates, traffic, and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers.…

Starting an online business and building an eCommerce website can be a fun, exciting challenge. After all, the market is growing and if you do it right – early retirement may be on the horizon.  But one thing that many new entrepreneurs overlook, or perhaps even forget, is the security of their eCommerce website.  Thankfully, there are many easy preventative measures you can take to secure your website. You don’t need to be a computer…

Customer relationship management (CRM) represents a set of practices geared toward boosting sales and sparking business growth.  As an integrated approach, it encapsulates areas such as marketing, sales, tech support, and customer service. Not only that but it unlocks synergies between them, turning your organization into an income-producing powerhouse.  You become adept at acquiring customers, as well as retaining them.  The key to successfully attaining these outcomes lies in harnessing the CRM tech stack. It…

When you work in customer services, you quickly become aware of the high volume of emails that are written every day. Email is one of the main customer service channels and is, most likely, the way in which most of your customers will get in contact with you. It can be easy to forget that you are dealing with another person each time you send an email. Yet customers need to feel that their concerns…

One of the primary purposes of every business and organization, both online and offline, is to make sales. But does it mean that every business makes sales as soon as they are established? Definitely not! Some businesses online have failed to understand why they have not been able to make tangible sales over some time. Some of these businesses spend a lot in their marketing campaign but generate little profit. There might not be any…