November is just around the corner and marketers are about to ramp up promotional activity for the Black Friday Cyber Monday weekend. The Black Friday through Cyber Monday Weekend brings in tons of money. In 2017, cumulative online revenue from 24th November to 27th November was estimated at 14.05 billion dollars. With most companies looking for a piece of this humungous pie and sending consumers tons of seasonal emails, it can be difficult to stand…

If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re thinking about best practices, but they can cause some confusion. We’ve put together this guide on different types of opt-in…

This week we’re introducing a set of new features focused around broadcast emails. They’re built to help automate your email process, and sort and filter your emails. Broadcast Scheduling We know you’ve been requesting this feature for a while now, and it’s finally here! All MailMunch customers now can schedule their broadcast emails to send automatically at times of their own choosing. We know this has been highly requested, and we are very excited about…

Many people use Shopify to get started with dropshipping, believing that once they list a few products, the money will magically start rolling in. This couldn’t be further from the truth. To make money with any sort of e-commerce venture, you need to have a solid marketing strategy in place. We polled Shopify experts to gather these 14 pro tips for improving your dropshipping success rate and making more sales with Shopify. Build an email…

It’s that time of the year again! Stores are gearing up on extra staff and stocking up inventory to serve customers ready to break down walls to get a sweet deal in the Black Friday madness. Thankfully, you run an online store and won’t have to worry about any walls being broken. Regardless, you still have to prepare to meet and attract a massive influx in demand that comes with Black Friday and Cyber Monday.…

Hello Everyone! Through our constant commitment to improvement and conversations with our customers, we’ve listened and delivered a fantastic new update for you. In the spirit of development, we’ve introduced a drastically new way to manage your design assets inside the MailMunch platform. We are happy to introduce our built-in Media Library! To help you save time and automate the repetitive task of uploading logos and images, we’ve designed a way for you to store…

Lead nurturing is all about longevity. It’s the process of developing a relationship with a potential customer, then maintaining it through each stage of the sales funnel and the entire buying process. In order to successfully develop that ongoing relationship, the first step is to listen carefully to the needs of your target customers. Then, you’ll use strategic marketing techniques to answer their questions, address their pain points, and position your product as a must-have.…

Hello to all MailMunch readers! At MailMunch, we are dedicated to constantly keep our product up-to-date with new features to help ensure that you can make the best of MailMunch. Keeping with our tradition, we’re back today with an awesome new feature announcement. Our Subscriber page now let’s you edit the information that any of your subscribers leave on your website. It is as simple as clicking an Edit button, literally. Wish to assign a…

Struggling to know where to begin when it comes to creating a content marketing strategy for your B2B tech company? Constantly coming up with new and innovative content marketing ideas but finding it difficult to link them together into a cohesive plan? Putting together an effective content strategy can definitely be challenging, especially for tech companies. There’s so much to explain and teach about each product, and it’s important to keep the jargon to a…

Conversion rate optimization, or CRO, isn’t about you; it’s about the user. It’s about understanding the way users interact with your site and using that information to make improvements that encourage conversions. Implementing CRO best practices is a start, but because not every business’s target customer is the same, the CRO strategies that work for you probably won’t be the same as anyone else’s. With that being said, everyone has to start somewhere! So if…