Customer service is an integral part of any online business, having a direct impact on brand reputation and revenue. Happy customers lead to higher customer retention rates, decrease in customer turnover, high Net Promoter Scores, and organic marketing and sales growth. Seamless customer support is critical to ensuring buyer satisfaction and encourages repeat sales, which is why business longevity often relies on it so heavily. This is where automation plays an integral role – many…

The current pandemic has resulted in a massive increase in online shopping worldwide. In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 trillion in sales. That’s up from $3.53 trillion in 2019.  Whether you are looking to start a new eCommerce business from scratch or searching for ways to expand your existing business in the online world,…

COVID-19 has separated the years into a pre-COVID and post-COVID era. What customers liked a couple of years ago does not appeal to them anymore. With changes in their behavior and preferences, you will have to make several modifications in the way you market your products or services. This applies to the entire marketing strategy including emails. Since email has continued to be one of the most effective marketing channels, bringing in a revenue of…

Have a website blog that you are proud and passionate about? Well, so do 600 million others.  That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. If you are starting a new business, blogs can be a great way to build a potential customer base. Or if you have already launched…

Think back to the last time you wanted to buy a smartphone. If you’re an Apple user, there’s a high chance that you’ll consider them again. Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone. Even if they are more expensive than other options, you’ll probably still head directly to an Apple store for your replacement smartphone. That is a case study of customer loyalty. And you…

Are you looking for an average 4,300% ROI on your next marketing campaign? Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? Let’s talk about why you should consider free email marketing services for your brand. this article goes into the best choices to get started with. What is Email Marketing? With the advent of social media, emails might seem like an outdated thing of the past. However,…

Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild, it’s vital to make your email content relevant for everybody. But if you have clients from all over the world, you’ve probably wondered at some point how to bridge the cultural gap between widely different audiences. Every marketer knows that engaging as many segments of the audience as possible is the key to success. But…

The popularity of content marketing is hard to overestimate. Now it affects all kinds of sites, portals, web services, and applications. Receiving email newsletters, push notifications, material from blogs, long reads in publishers, and online events are all components of content marketing. Mastering the above direction is simply vital for owners of commercial websites specializing in sales. So, what should be done to make your blog turn your readers into real buyers? Pay attention to…

Focusing on nonprofit growth is an excellent way to ensure your organization is well-equipped to help people now and in the future. However, it’s often difficult to know where to start. Which methods are most effective and likely to provide the results you want? Here are four crucial marketing strategies you should focus on developing. 1. Maintain a Strong Social Media Presence  Social media profiles may be the first places people visit to learn about…

Being a digital marketer today, you have to take care of many things at the same time. With a lot on your hand and mind, you can miss one or two, but one thing you can’t afford is losing a prospect. Your potential customer or your paying customer may reach out to you, and let me tell you one way to lose that customer- not responding on time. I understand, we are all humans, and…