Inventory management is crucial for maintaining a healthy supply chain. Yet this vital area of eCommerce is often a stumbling block for companies, even if they have the best of intentions.  No business is an island. Every inventory management decision you make impacts someone else further along the chain. Remember how frustrating it is to order a product, but it doesn’t arrive on time? Or worse, when you are you told it’s actually out of…

Flash sales always feel good. You have your eyes set on a new television but the expensive price tag is in the way. Then, bam. The television is suddenly half off for only 12 hours. What do you do? You buy, of course. The offer is too hard to resist and who knows if you’ll ever be able to afford the same item again? So, you buy. Flash sales make us spend more money, quickly.…

In 2016, mobile internet usage surpassed its desktop counterpart. In 2019, 53% of web traffic came from mobile users. Couple this with the fact the online mobile shoppers have an average conversion rate of 2%, a number growing every year: Optimizing your website for mobile use becomes imperative. We at MailMunch realize this and we want our customers to take advantage of the rising number of mobile users. We present to you: Mobile Exit-intent Mobile…

Branding is an integral part of any marketing strategy. Our customers have brand guidelines they adhere to and we’ve made it easier for you to stay true to your brand. We’ve launched custom fonts so you can use the exact fonts you want in your forms and landing pages. With more font options, you’ll have more customization options, can create better designs and follow your brand guidelines to the dot. Now you can express yourself…

In the post-pandemic world, the way we do business is bound to change. However, in the world of e-commerce, things seem to be looking up. Yes, we will be practicing social distancing for the better part of the year, but that will not stop us from buying stuff we need or want! This is where the eCommerce businesses come in. E-commerce with its ease and convenience presents a lucrative option for consumers to get everything…

Blogs are one of the most effective ways to engage with your customers. They help you retain your visitors and build trust. But when you use your blog to earn money, there are many other factors that you should consider.  It all starts with how you want to monetize your blog. There are different practices that will work for you. Affiliate marketers have an advantage of direct links and they make money just by linking…

According to HubSpot’s survey, 59% of the respondents stated that emails influence their buying decisions.  The figure emphasizes how effective email marketing can be in driving sales. However, you’ll need to use the right approach, tools, and follow tried and tested design tips for creating stunning emails to generate clicks and conversions.    After all, your email marketing efforts should be valuable and engaging to your audience to help you achieve your campaign goals.   Learn these…

Have you asked any blogger or business how important their opt-in email list is? Chances are that they’ll say it’s very, very dear to them. Expert opinions and a Radicati study also underscore the importance of being able to grow your email list. You already know that in order to grow your blog, you need to build an email list. But how do you do it? Sure, you can read up on all the great…

Multivariate testing (also called MVT, multivariable testing, or experimental design) is one of the three common techniques for landing page and onsite optimization (A/B testing and onsite targeting being the other two) though it can be used effectively for ad testing as well. While multivariate testing does not usually provide the performance lifts of A/B testing or the ability of onsite targeting to deliver relevance when used properly it is an essential part of ongoing…