Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. If you fail to do that, you will hardly make any money. Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase. In this blog post, we’ll explain how to create a sales funnel for your online business. What is a…

Updated to reflect insights from 2019 There is simply no point creating content for your business if that content isn’t going to reach your target audience. Even content that has great reach but doesn’t convert can be useless. That’s why we believe this year companies will focus greatly on promoting their content to be able to get the ROI they deserve. We have surveyed 297 marketers to find out their top content distribution strategies for…

People usually opt for buying email lists when they mistakenly believe these lists will help them boost their campaigns, and deliver their marketing messages to intended people. Or they might find themselves in a moment of desperation; they want to support their sales team and provide them with leads but they are strung on options, so they decide to buy leads. Sadly, buying email lists rarely ever works out favorably for marketers. The people at…

Updated to reflect latest insights Facebook is one of the best channels in 2019 to grow your email list. With it you get good engagement rate, it’s cost effective and you can easily drive people to your offers. Not to mention it tends to outperform other social networks – like Twitter and LinkedIn. Unfortunately, most people don’t know how to use it effectively and as a result are not getting the results that they want.…

A strong and easily recognizable brand is a huge asset to an entrepreneur. It helps your customers recognize you and your products quickly. Branding can help you stand out in the crowd as consumers recognize and identify with your values. This is especially important for stores that are competing with Amazon. Amazon has a wealth of information about the products they sell and even offer same day shipping. Many people go to Amazon for the…

Everyone loves a good story. From the verbal “passing down” of myths and legends to the modern novelist, stories have been a fixture in every society on the planet. People have stories to tell, too – about their lives and experiences. And online, they tell them through their social media platforms, emails, messaging, etc. Stories are powerful. And businesses have come to realize that they can harness this power to promote their e-commerce brands and…

Landing Pages are an essential component for most digital marketing campaigns. Their basic purpose is to get incoming site visitors to take action, usually in the form of subscriptions or purchases. Conceived in 2005 by Microsoft to boost sales for Microsoft Office, landing pages have become an established industry practice, and for good reason. Companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more…

This is a guest post by Kevin George, head of marketing at EmailMonks Marketing is all about putting the collected customer data to work and providing customers with good user experience to build lasting relations with them. This is especially difficult in email marketing and more so for those in the e-commerce industry because of the diverse products and varied customer interests. So, let’s learn which e-commerce emails you need to send, how to collect…

This is a guest post submitted by Katie Johnson from InboxArmy The retail e-commerce market earns the most revenue during the holiday season. In fact, a whopping 2.36 billion US dollars are spent online during the season of Black Friday alone. So, if you too want your revenues to soar high this holiday season, start by leveraging email marketing. After all, 82% of marketers consider it the most effective channel for driving conversions. Moreover, with…

Looking to open a new online store? Do you have an amazing idea but don’t know how to sell? Or maybe you found a sweet deal with a vendor, you’ve got the product but don’t know how to manage your brand’s content? You search the internet, maybe you type in how to make an online e-store or how to sell online, and you get bombarded with links and ads, all of them offering you the…