Podcasts are rapidly becoming one of the most influential media of the 21st century. For whatever reason, they have been adopted and endorsed by Millennials and Gen Z all around the world as a meaningful, easy, educational, entertaining format that isn’t hard to produce and often has unexpected results. All over America, podcasts are popping up on all sorts of topics, some of the most popular being true crime and lifestyle podcasts that are flocked…

Nowadays, there’s been an upsurge in the amount of money spent on advertising. In line with the Bellwether Report, 8.7% of marketing executives mentioned that their budgets had increased within the 1st quarter of the year (2019). According to the information from this source, this indicates a big improvement in the previous 3 months which was at 0%. Also, digital became one of the leading segments to realize an increase in investment. That is a…

Now MailMunch lets you set custom favicons for your landing pages to take your personalization even further. A personalized favicon gives your brand a consistent look and improves brand awareness and recognizability. Just like your logo, a favicon gives your users something to remember you by, favicons can help your landing pages stand out and become memorable. Favicons also support easy navigation.  When your visitors have multiple tabs open, they can easily spot your landing…

Times have changed. Technology and connectivity now allow teams to work remotely, yet collaboratively. In a tight labor market, it allows you to expand the potential pool of workers by eliminating the geographic restrictions. It can be attractive to knowledge workers to work where they want and can cut down on overhead at businesses. When it comes to email marketing, a distributed team can be an effective and efficient way to grow your business if…

It’s pretty obvious why email marketing has gained a lot of popularity in the last decade. It can give an ROI of $44 for every dollar you spend!  The email marketing game has evolved and companies have started sending emails in a sequence based on customer behavior & suitability. Basically, companies shoot a series of emails in a timely manner that helps the business achieve a particular goal.  What is an email sequence & what…

MailChimp and Constant Contact are two of the most popular email marketing service providers out there. It can be difficult to decide which one to choose if you’re not familiar with them. That’s why we are comparing both tools in this post and explaining in full detail what they have to offer. Features and functionality Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email…

If you have just launched a website for your business, you need to slow down on how much you can achieve with your sales and revenue. The truth is, sales will not increase overnight. Though you may drive healthy traffic to your website, the conversion is not guaranteed. It takes time to convert your visitors to buyers. Available statistics show that the average conversion rate of a website is 2.35%. However, top companies register up…

Decades ago, a company looking to get its message in front of prospects and customers had to utilize traditional marketing tactics. These methods proved useful at the time. Companies had the option of print advertisements, flyers, pamphlets, billboards, direct mails, TV, radio, and newspapers to choose from. Those with huge budgets promoted their brand on every traditional marketing channel they could lay their hands on. But with the advent of the internet, marketing efforts slowly…

There is a huge possibility that you’ve read a company’s ‘About us’ page before buying a product or service online. Customers tend to establish a certain level of trust with the company before purchase.  When it comes to building trust, customers tend to believe personal recommendations the most, but having the ‘About us’ page with the right information further increases trust and likelihood of conversion. After all, data show that more than half of customers…

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. Building solid relationships starts with your Welcome email,…