Whether you’re new to email marketing or a seasoned expert, it’s valuable to stay up to date with the best industry practices. Email Marketing is a great way to generate leads and convert prospects and it has one of the best ROIs in comparison to other marketing methods.  This article combines some ever-green email marketing practices along with some that have caught on over the previous years to become essential to any email marketer. So…

We live in a remarkable time, a time that allows online stores to draw their audience from any country worldwide. The growth of no-code eCommerce platforms has helped merchants navigate uncertainty without losing their market presence. However, competition is fiercer than ever. That is why we have composed a list of marketing ideas for online clothing stores; proven strategies that have been tested by successful retailers from around the world.  Promoting fashion products, from apparel…

COVID-19 has given rise to a world that’s virtually online. According to the World Retail Banking Report 2020, “57% of consumers prefer internet banking in the COVID-19 era.” In fact, data by McKinsey claims that”The pandemic has accelerated the shift to digital banking by two years.” More and more customers are opting for a cashless way of transacting, with “63% of respondents claiming they’d reduced their use of cash since the start of the crisis,”…

320 billion – that’s the number of emails that will be sent and received every day in 2021. This eye-watering figure means that the odds of your prospects opening your email are slim at best. But no one’s even close to giving up on email marketing. It still generates the highest ROI of any digital marketing strategy. So it really comes down to this: whose email would you want to click on in a crowded…

Email marketing remains one of the most cost-effective marketing strategies to implement across the sales funnel. But with every company trying to use email marketing to reach prospects, internet users are experiencing high email overload. Email overload happens when your customers start receiving several marketing emails from multiple companies every day. When this happens, they’ll start ignoring most emails that come across as a marketing pitch, consequently shooting down your email opens.  They’ll only have…

In chess and in business, psychology is an invisible power. Those who know and those who use it the right way can beat their opponents and taste success.   If you thought psychology is an abstract power that is restricted only to medical sciences, you got it wrong. It is equally important to our everyday communication with friends, peers, and even customers.   Unlike in the previous decade, when most of the communication was happening in-person and…

A re-engagement email can encourage your unengaged subscribers to open your emails again. It’s important to learn from some of the best examples so you can successfully create your own re-engagement email campaign. With 22.5% of your email list dying off each year, it’s important to improve the quality of your email marketing lists. These subscribers who have disengaged with your emails, yet remain subscribed to your email lists, hurt your engagement rates. Generally speaking,…

We’ve rolled out a series of new features to improve your Mailmunch experience and allow you to do even more than before. Landing Page SEO Now you can optimize your landing pages for SEO, greater visibility, and control what your page previews look like on social media. By adding meta titles and meta descriptions for search engines, you can invite more clicks with suitable headings and page descriptions. Instead of letting search engines display default…

With an average adult exposed to around 120 marketing messages a day, is there anything email marketers can do to go the extra mile and grab a prospects’ interest? Considering a normal person’s attention span of just 8 seconds, what can keep their interest besides intriguing subject lines, straight-to-point offers, colorful images, and bright calls-to-action? (You know that readers get used to all this too, and that’s not going to surprise them anymore.) The answer…

With 3.8 billion people using social media in 2020, acquisition via social channels has caused quite an uproar, compelling modern businesses to make it an essential part of their marketing strategy. This article will explain what social media marketing is, why it’s important, and how you can get started with it to acquire more leads from your social channels. What is social media marketing? Social media marketing is a branch of digital marketing that aims to…