Customer relationship management (CRM) represents a set of practices geared toward boosting sales and sparking business growth.  As an integrated approach, it encapsulates areas such as marketing, sales, tech support, and customer service. Not only that but it unlocks synergies between them, turning your organization into an income-producing powerhouse.  You become adept at acquiring customers, as well as retaining them.  The key to successfully attaining these outcomes lies in harnessing the CRM tech stack. It…

When you work in customer services, you quickly become aware of the high volume of emails that are written every day. Email is one of the main customer service channels and is, most likely, the way in which most of your customers will get in contact with you. It can be easy to forget that you are dealing with another person each time you send an email. Yet customers need to feel that their concerns…

One of the primary purposes of every business and organization, both online and offline, is to make sales. But does it mean that every business makes sales as soon as they are established? Definitely not! Some businesses online have failed to understand why they have not been able to make tangible sales over some time. Some of these businesses spend a lot in their marketing campaign but generate little profit. There might not be any…

It’s a well-known fact that just being an empathizing person is an excellent business strategy – It makes it easier for your customers to form a connection with your company. Most of the time, that bit of connection is all it takes for them to start (or continue!) to do business with you. All things being equal, the better you are at generating that kind of empathy from your potential customers, the better your business…

Marketers are always looking for new ways to increase their reach. We tend to try all the new tricks that come our way. Exploring and experimenting is in a marketer’s DNA.  While this a useful trait to possess, it’s also important to strike a balance between what’s new and what works. Sometimes it’s important to go back to tried and tested marketing techniques to improve and build upon them. One reliable tool a marketer possesses…

Technology and the internet have witnessed democratization in the past decade which has allowed more people access to traditionally difficult disciplines such as design. Now people are more aware of how design works and each company is seeking to implement the best design in their content. You know this, MailMunch knows this. To make your form design process smoother, flexible, more creative and functional, we’ve completely overhauled our old form builder and launched a new…

There are countless stores operating online, but barely 3% of these businesses are said to make more than $1,000 a year. So, if you plan to build a multi-million dollar dropshipping empire that would beat Amazon, it is high time to find a way and stand out from the pack. Sadly, most awesome marketing trends tend to flicker. However, statistics show that video has performed quite well in the past 3 years: ● …

Customer Lifetime Value or CLV is commonly used in two areas in business – customer acquisition and customer relationship management.  The goal is to understand how much it will cost you to acquire valuable customers and retain them, so you’ll know if you’re making positive or negative revenue per client.  A study from Havas Media’s Meaningful Brands revealed that “a massive 77% of brands could simply disappear and no-one would care. This is a three-point…

The titles of eCommerce listings are crucial to selling your item – this may sound obvious, but titles are often overlooked in the online marketing world! Titles should clearly and quickly convey what you are selling and allow potential buyers to single out your product from the competition – which may number in the dozens or the hundreds of thousands!  Shoppers will typically navigate to find your product through visual searches, search engine tools, or…

Even when eCommerce businesses have more options for reaching out to people than ever before, email marketing is still not only going strong but actually booming. It helps that tech innovators have developed new software and strategies for making the most out of a campaign. One such strategy is email list segmentation, which entails dividing your subscribers into distinct groups and emailing them accordingly. The idea here is that different people have different responses to…