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best email marketing

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With growing ROI that has reached 4400 percent, email marketing is still the most efficient method to communicate with your target audience. Unlike with social media or direct mail, for every dollar you spend on email marketing, you can make $44 in return — that is, as long as you know how to do email marketing the right way. Assaulting your email list with irrelevant newsletters and promotion codes just isn’t going to cut it.…

Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. Because email usage is as steady as it is ubiquitous, email remains the most cost-effective method of communicating with customers, with an ROI of 4400%, according to a Campaign Monitor…