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Setting up an online marketing campaign to attract and convert new leads isn’t exactly easy, especially when it’s your first time. With the massive amount of digital marketing information that abounds on the internet, it seems like something one should be able to sort out, right? The digital marketing gurus out there sure make it seem simple and approachable by breaking things down into bite-sized tips and short, digestible lessons, which really works great when…

Most email marketing content doesn’t perform well. According to MailChimp’s stats, the average for my fellow marketers is a pretty low 17.81% open rate and a click-through rate of 1.92%. Before you let this get you down, remember that these benchmarking stats include the good, the bad, and the really, really, really ugly. In other words, while 17.81% is the average, don’t forget that there are outliers on either side. Let me get my brag…

When it comes to generating revenue using email marketing, adding subscribers to your opt in email lists is just one piece of the puzzle. As we’ve discussed before, there’s no point in building an email list if you’re just going to let it gather dust — you need to make it work for you. It’s smartest to gather a solid number of subscribers before starting to use your email list for marketing, but you shouldn’t…

Learn how to reduce bounce rate and boost conversion through five strategies that will keep readers coming back for more! When you started blogging, you probably thought that it was just about putting some words on the screen and ‘talking’ with readers. I can’t help but smile because that’s what I thought and it is soooo far off from the truth. Truly successful blogging means constantly improving your message and analyzing ways to build readership.…