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Although decades have passed since the days of “you’ve got mail,” the popularity of email doesn’t seem to be waning at all. In fact, it’s ubiquitous now — most people have at least one email address and a huge proportion of business correspondence and advertising is done by email. But you probably already know all this, and have been using opt-in offers to entice potential customers to join your email list. Now you need to…

When it comes to generating revenue using email marketing, adding subscribers to your opt in email lists is just one piece of the puzzle. As we’ve discussed before, there’s no point in building an email list if you’re just going to let it gather dust — you need to make it work for you. It’s smartest to gather a solid number of subscribers before starting to use your email list for marketing, but you shouldn’t…

Adding subscribers to your email list can be a challenge. It takes a good deal of time, not to mention money. So don’t just let your list sit there – make it work for you! Get maximum ROI from your email list by following these smart list-leveraging tips from email marketing pros. Test, test, test Hey, we’re all human – none of us gets it right the first time every time, so don’t be afraid…

When you send an email to subscribers, you always have a goal in mind. It could be to sell them something, to get them to forward it to their friends, or to get click-throughs to your website. But no matter what your goal for the email is, you won’t reach it if you can’t even get your customer to open the message. Since every company’s customer base is different, there’s no one right way to…

There are probably more email marketing tools than there are email accounts in the world. Put these 6 email tools at the top of your list to test, design and share your message. It seems I come across new email marketing tools every day. Some app or website that is supposed to turn your email list into pure gold and convert readers to buyers. If only it were that simple. More often than not, most…

Try these four simple strategies to build your email list and really build a community around your blog! Of all the ways to promote a blog and grow your online business, the most effective you will ever find is through your email list. We guard our email addresses so jealously that each of these contacts can be pure gold to your marketing efforts. Think about the number of blogs you visit every day and the…

Email subscribers can be pure gold to your blog but too many bloggers fail to connect with their email list. Use this process to get more from your email list marketing. One of a blogger’s best resources is their email list. People are extremely guarded about handing over their email so anyone that is willing to sign up to your subscriber list is already telling you they want to hear what you have to say…and…