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Email marketing is one of the most potent and influential internet marketing channels. It helps reach the audience in a more personalized way at an affordable cost. A strong email marketing strategy remains the key channel to interact with potential and current customers followed by social media. According to recent stats, email marketing delivers a strong return on investment that goes as high as 42 times your initial investment. To make your email marketing techniques…

As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…

It’s that time of the year again: Black Friday. The day consumers will soon hit every shopping center in sight in search of the best deals and bargains. In recent years, however, many consumers have turned their attention to online shopping, preferring to shop online from the comfort of their homes. Thanksgiving through Cyber Monday 2018, in fact, saw $17.2 Billion in Sales. What does this mean for advertisers? It means you’ll need to refine…

Lead nurturing is all about longevity. It’s the process of developing a relationship with a potential customer, then maintaining it through each stage of the sales funnel and the entire buying process. In order to successfully develop that ongoing relationship, the first step is to listen carefully to the needs of your target customers. Then, you’ll use strategic marketing techniques to answer their questions, address their pain points, and position your product as a must-have.…

With growing ROI that has reached 4400 percent, email marketing is still the most efficient method to communicate with your target audience. Unlike with social media or direct mail, for every dollar you spend on email marketing, you can make $44 in return — that is, as long as you know how to do email marketing the right way. Assaulting your email list with irrelevant newsletters and promotion codes just isn’t going to cut it.…

This is a guest post written by Megan Mosley,marketing specialist at Referral Rock.At Referral Rock, they believe every business has the potential to increase their word of mouth. When she’s not working, she enjoys sipping on coffee and exploring new things. It’s no secret that email referrals are great for business. They are cost-effective, produce quality customers, and leads tend to stick around. The trouble is trying to figure out a way to ask a…

Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. Because email usage is as steady as it is ubiquitous, email remains the most cost-effective method of communicating with customers, with an ROI of 4400%, according to a Campaign Monitor…

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. We polled email marketing pros from across the…

The beauty of email marketing lies in its versatility. It’s a tool that serves countless purposes across every industry, and no two marketing emails will have the same look, intent, or result. That’s why we love making connections with marketing professionals and learning about the email marketing practices they’ve found most effective — each of them has some slightly different wisdom to share. So in the spirit of sharing wisdom, here’s a roundup of twelve…