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lead nurturing

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Lead nurturing is all about longevity. It’s the process of developing a relationship with a potential customer, then maintaining it through each stage of the sales funnel and the entire buying process. In order to successfully develop that ongoing relationship, the first step is to listen carefully to the needs of your target customers. Then, you’ll use strategic marketing techniques to answer their questions, address their pain points, and position your product as a must-have.…