One of the biggest questions I see come up with e-commerce store owners, is how do I get traffic to my e-commerce store?
Perhaps the best way to answer that question is to look at how the big e-commerce giants like Macy.com, Nike.com, REI, and Zappos get their website traffic.
Please remember that these companies all started somewhere and didn’t have the amount of website traffic they have today, overnight.
Building website traffic is part art and part science. Today I will share with you the different sources that these large e-commerce sites focus on and how they drive traffic to their websites.