There are probably more email marketing tools than there are email accounts in the world. Put these 6 email tools at the top of your list to test, design and share your message.
It seems I come across new email marketing tools every day. Some app or website that is supposed to turn your email list into pure gold and convert readers to buyers.
If only it were that simple.
More often than not, most email marketing tools leave me unimpressed with pointless features or extremely high pricing plans. That’s why I had to share my favorite six email marketing tools to supercharge your list. The six tools below not only offer some great features, but they do it on reasonable pricing plans. Some even offer most of their best features for free.
After you’re done reading through the list, don’t forget to add your own favorite email marketing tools in the comments.
Email Marketing Tools to Test your Message
MailChimp provides a Subject Line Researcher that allows you to see how different titles might affect open rates. Your subject line is your first impression with potential readers and it must wow them if you’re going to get any traction. MailChimp has a user base of more than seven million so it’s got plenty of data to analyze what makes a great subject line. Experiment with different keywords and phrases to see how it affects the five-star rating scale.
MailMunch integrates seamlessly with MailChimp to populate your email lists automatically and make email marketing easy. MailChimp is free until you reach 2,000 subscribers then prices start at $10 per month.
Email Spam Test is a free email marketing tool to help prevent your message from getting lost in readers’ spam folders. You put a lot of work into email marketing and would never know if that hard work was wasted without testing with a spam test.
The site uses rules based on an open-source spam filter widely used by email servers around the world. You just copy your subject line and HTML source code and Email Spam Test will run it against tests like Bayesian spam filtering and link trackers. You get a spam score and report for each message.
Email Marketing Tools to Develop your Message
Flashissue offers a drag-and-drop editor that is truly simple. The site offers everything other newsletter email marketing tools provide but also has a great feature that allows you grab content from around the web for your email marketing. It’s called content curation, picking stories from around the internet to share with readers, and it is a lifesaver those weeks that you just can’t think of what to write.
The site offers a 60-day free trial and a free plan limited to 25 contacts. All pricing plans offer unlimited emails but differ on number of allowed contacts, starting at $5 to $30 per month.
Pictaculous is a free picture tool that allows you to upload an image and get the matching color palette. If you don’t know what this means, you’re probably like me and not exactly design savvy. Knowing the color palette of the image helps you match the color scheme in your email to the images you use.
People are visual animals and you’ll lose readers if you aren’t offering visually appealing emails. Pinterest accounts for the most social media traffic to blogs after Facebook. It’s just a collection of pictures but beats out Twitter and LinkedIn because it appeals to the visual nature of readers.
All of the MailMunch themes and pop-ups are fully customizable. Use pictaculous along with the images on your blog to help develop your color scheme.
Email Marketing Tools to Distribute your Message
IFTTT or If This Then That isn’t strictly an email marketing tool but it can help you do some great things with email. The website connects with apps, products and other websites to allow users to set distribution rules. These rules are called “recipes” and will save you a ton of time in all kinds of ways.
You can set a recipe that sends your email out to social media, posts it as an article or shares it just about anywhere. This one email marketing tool can significantly increase your reach while cutting back on the time you spend on regular processes.
Rebump is a free extension for Chrome and Firefox that integrates with Gmail to automatically send follow-up emails. The email marketing tool can really boost your open and response rates. It’s fully customizeable so it looks like you are sending each email individually and you can stop the resend feature any time.
I wouldn’t use Rebump for every email I send but for those super important emails on which you really want a response from everyone on your email list. The service offers a free 30-day trial and is then $49.95 a year after that.
Your turn! What email marketing tools did I miss? Add your favorite in the comments.