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Holidays and celebrations are opportunities that can create a huge impact on your customers in terms of building a relationship and maintaining a personal connection. Grabbing these chances promptly can surely result in you getting an edge over your competitors.
Keeping this in view, the end of the year is exciting as well as a stressful time for marketers. Exciting, because it’s the holiday season - the peak of celebrations and stressful because marketers have a lot to plan and look forward to in terms of strategy and execution.
There are many options when it comes to deciding the content for your holiday email campaigns. Let’s explore a few ideas:
Putting together a gift guide for the holiday season offers value to the user and acts as a way to showcase your new collection, features of specific products, and price cuts.
These are the most common kinds of holiday email newsletters we receive. Make sure to communicate your special deals and discounts to the audience.
Send personalized greetings to your customers and make them feel special. With Mailmunch’s library of free holiday email templates and intuitive drag and drop builder, you can design and send emails to your target audience and track their performance through the analytics and tracking feature.
Make the most of your holiday email marketing campaigns with these best practices:
Nothing can beat a well-segmented, personalized holiday email newsletter. Such an email usually has a much higher engagement rate since it is targeted according to the audience’s interests and buying patterns.
For the holiday season in particular, here are two major segmentation suggestions that can make your holiday email marketing campaign successful:
Reaching your customers at the right time with the right content is the best way to boost leads and marketing automation is your secret ingredient to this recipe. Use Mailmunch Automation to get in touch with your customers at every step of their user journey. Following are some ways to make the most through Mailmunch Automation:
It is always a good idea to plan ahead of time so that you have enough time to prepare and execute your email marketing strategy. Here are a few things that can help you strategize your holiday email marketing campaign better:
Mailmunch offers a complete solution to email marketing to execute your strategy with complete ease. Build your own email list with powerful integration with different email marketing services, and boost conversion with Mailmunch’s advanced segmentation feature. You can easily create automated emails and drip campaigns to generate leads like a pro!