Email templates for Marketing

Marketing industry dynamics 

The marketing industry is one of the strongest industries in the world. With the constantly changing dynamics, businesses need fast-paced marketing services to get ahead of the competition. Marketing services are a 475 billion U.S. dollar industry, and in 2021, digital marketing spending is expected to surpass 250 billion dollars.

Importance of email in the marketing industry 

Email marketing is one of the most used mediums when it comes to digital marketing. Therefore, it does not come as a surprise that businesses worldwide spend their marketing budgets on email service providers and optimizing their email strategy. With a good email marketing strategy in place, you can generate leads, engage your audience, increase your sales, and scale your business.  

Types of marketing emails that can trigger action

Your marketing emails are the best way to inform your audience everything about your business. You can send promotional emails, announce the new features or tools you launch, and much more with creative and engaging marketing email templates. Here is a rundown of the types of marketing emails you can send to your email list: 

1. New content announcement

With these emails, you can announce your next sale, ebook, webinar, coupon, free trial, and the list goes on. These types of emails are used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. With email advertising templates, build high-converting emails and promote your coupon, eBook, or next sale in the best way possible. 

2. Product update or launch

With these emails, you can update your contacts about product updates or new feature launches. Inform your customers about the latest features and functionalities. You can add links to blogs or video tutorials to teach them about the new feature or product. You should also include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it. With free marketing email templates, you can draft emails to announce a new product or feature and get the attention of your customers.

3. Newsletter 

Many companies choose to send a roundup of stories or articles published weekly or monthly in the form of newsletters. With a newsletter, it's critical that you share them in a visually appealing way. You can add an image paired with a headline, a summary or introduction, and a CTA for recipients to read more on a newsletter template. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email. 

4. Event invitation

Emails are a great vehicle for promoting an upcoming event or webinar you're hosting. With these emails, it is extremely important to showcase why the event or webinar is worth attending for your audience. A great way to do so is through visuals. Cut down on the copy and show potential registrants why the event will be awesome. You can draft event invitations with promotional email design in mind and encourage your audience to register for the event. 

Marketing emails — best practices

1. Create on-brand emails 

Any communication from your business should have a consistent voice, look and feel. Your audience should know they are looking at your emails as soon as they open the email.

So how do you make sure your email is on-brand? There are a few things to keep in mind.

• Use the same tone all across your marketing collateral and emails. Use the same brand voice across emails, social media, website, and other communications.
• Use the same colors and fonts that you use in other marketing materials.
• Add your logo, a link to your website, your social media accounts’ links. This is a great way to increase brand awareness while also increasing customer engagement.
• Add uniform CTAs that are according to your brand voice and color.
  

2. Focus on your customers 

With marketing emails, your focus should be to communicate the benefits to your customers instead of being sales-y. Tell your customers why they should invest in your product and what advantages they will get. Don't sell to your customers directly, or they will stop being invested in your emails. With Mailmunch’s advertising templates, you can draft emails that don’t come across as sales-y and focus more on the benefits of your customers. 

3. Optimize emails for mobile

If you are sending marketing emails to your customers and they are not optimized for mobile, you are actively excluding about 50% of your reader base. So always optimize your emails for mobile and make sure they are readable on mobile devices. 

Why use Mailmunch for sending marketing emails?

With Mailmunch’s comprehensive suite of email marketing tools, you can create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. You can easily create automated emails and drip campaigns to generate leads like a pro without any coding required with 100+ tried and tested templates for marketing.