The best email marketing software for hotels and hospitality in 2024

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In the over-simulated and fast-paced world of Hotels and Hospitality, fast and effective solutions are needed to make a real difference.

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While many hotels handle their situations and issues gracefully, there is always room for help. Since hotel clients now require a seamless and personalized hotel experience. Email marketing comes with the perfect solution to reach customers in a customizable manner.

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Hotel email marketing allows hotels to send out promotions and upgrades, making customers more aware of additional services.

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Hotels now need email marketing software that can be seamlessly integrated and provide all the required help.

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With the right software, hoteliers and managers can create unique email designs and encourage direct bookings. You are in the right place if you are also seeking the best email marketing software for hotels. We have found 10 of the best software you must check out.

10 best email marketing software for hotels summary

• Mailmunch
• For-sight CRM
• Guest Joy
• Hubspot
• Experience CRM
• Mailchimp
• Booking Layer
• RMS Cloud
• Constant Contact
• Mailerlite

What is hotel email marketing?

Email marketing for hotels is vital to keep past and future guests informed about deals, upgrades, activities, local attractions, and more.

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By promoting special offers, upselling room upgrades, and additional services, automating communication with guests, and gathering feedback for improvement, hotels can effectively drive bookings, enhance guest satisfaction, and boost overall revenue.

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Now, the question arises: why do you need email marketing software for hotels? Great software can help you automate and create unique emails you send your customers to gain their traction and engagement. Our list of the best email marketing software for hotels will help you decide which email marketing tool to use.

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Explore our top options for travel email templates.

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Email marketing landscape for hotels

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Benefits of implementing email marketing software in hotels and hospitality

• Less reliance on third-parties
• Advance segmentation
• Seamless communication
• Time slots
• Learning opportunities

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Example Graphic - 

Email marketing is the most powerful communication tool for hotels because it helps build guest relationships and brings in more direct bookings. Here's why it's great:

1. You Own It: Emails are one of the few things hotels control entirely, so it's a valuable way to connect with guests and boost loyalty without relying on other platforms like Google or Facebook.
2. Segmentation: Instead of guessing what guests want, you can use detailed info like how often they stay or how much they spend on sending them more personalized emails.
3. Communication: People are more likely to book when they get emails about stuff that interests them. So, sending messages that match their preferences leads to more bookings and fewer unsubscribes.
4. Timing: When you send emails, it matters a lot. For example, most extra sales come from emails sent before guests arrive. So, sending the right emails at the right time is crucial.
5. Learning and Improving: By monitoring your emails' performance, you can see what works and what doesn't. This helps you keep improving your campaigns over time.

To do all this, you need the right tools and the best email marketing software for hotels. While something like MailChimp or Mailerlite can work for basic emailing, hotels might benefit more from a specialized tool designed for the hospitality industry.

The best email marketing software for Hotels - Mailmunch

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Mailmunch is an all-in-one solution for enhancing communication and guest engagement at your hotel, the perfect choice for the best email marketing software for hotels. Here are a few of the unique features explicitly tailored for hotels by Mailmunch:

1. Customized Features: Mailmunch is designed to meet the unique needs of hotels. The platform offers a range of features specifically crafted to help hotels build stronger connections with guests and drive direct bookings.
2. Easy-to-use tools: Whether you're a marketing expert or a novice, Mailmunch offers user-friendly tools that make creating and managing email campaigns a breeze. The platform's intuitive interface streamlines the process, allowing you to focus on engaging with your guests.
3. Segmentation: Say goodbye to generic and one-size-fits-all messaging. Mailmunch enables you to segment your guest list based on various attributes, ensuring each email resonates with its intended audience.
4. Efficient Automation: Save time and maximize efficiency with Mailmunch's automated campaign features. From pre-arrival emails to post-stay follow-ups, the platform ensures that your messages reach guests at the most opportune moments in their journey.
5. Data and Analytics: Gain valuable insights into the performance of your email campaigns with Mailmunch's comprehensive analytics. Track key metrics, analyze guest behavior, and make informed decisions to optimize your marketing efforts.
6. Seamless Integration: Mailmunch seamlessly integrates with your existing systems and platforms, allowing smooth communication across all touchpoints. Whether it's your CRM, PMS, or booking engine, Mailmunch ensures seamless data exchange.
7. Dedicated Support: Mailmunch’s dedicated support team is committed to assisting you every step of the way. From answering questions to troubleshooting issues, you will find all the relevant information and help you require.

Streamline communication and enhance guest engagement at your hotel with Mailmunch. Sign up today to discover how our features can revolutionize your marketing strategy.

Streamline Your Hotel's Communication with Mailmunch.

The best email marketing software for Hotels - By use cases.

Mailmunch

Mailmunch is an innovative all-in-one platform dedicated to helping businesses expand their reach while enhancing their marketing efforts by creating segmented and effective email lists.

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Since hotels need a dedicated email list for their clients to maintain client status and frequent visits, Mailmunch can be a great help. The software offers advanced targeting and segmentation options, allowing you to create segmented email lists easily.

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With seamless integration and powerful analytics tools, Mailmunch empowers hotels to optimize their email marketing strategies and achieve remarkable results. Making it the perfect choice for the best email marketing software for hotels.

Best Features

• Advanced targeting options
• A/B testing
• Integration with email platforms
• Analytics and Reporting
• Mobile-friendly design
• Email design templates

Pricing

Paid plans start at $19/month, limited free plan

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Pros and Cons of Mailmunch

Pros

Cons

Easy-to-use drag-and-drop editor

Limited automation triggers

Advanced targeting options

Some features may require a learning curve

A/B testing capabilities

Premium plans can be pricey

Integration with email platforms

Occasional customer support issues

Mobile-friendly design

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For-sight CRM

For-Sight CRM is a tool that helps hotel managers understand their guests better. It gives crucial information about what guests like and how they behave.

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We chose For-Sight CRM because it looks into customer data in detail, providing you with customer profiles and reports. 

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Compared to other options, For-sight CRM is unique because it's made just for hotels and has advanced tools to analyze data. It helps hotels communicate better with guests. This effective communication makes customers happy and more likely to return to the hotel.

Features

1. Gives detailed info about guests.
2. Tools made for hotels to understand things better.
3. Sorts guests into different groups based on info.
4. It helps hotels talk to guests in a more personal way.
5. It makes it easy to add surveys.
6. Can change what you see on the screen to fit what you need.
7. Works well with other hotel computer systems.

Price 

Starting at $100 per user per month (billed annually) for its base plan, additional features are available for a premium price.

Pros and Cons

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Pros

Cons

Extensive profiling and segmentation

Higher initial investment compared to specific competitors

capabilities bolster personalized communication

Potential steep learning curve for some users

Broad integration with hotel management

Advanced functionalities entail supplementary costs

systems streamline operations

In-depth predictive analytics and reporting

Facilitate informed decision-making

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Guest Joy

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Guest Joy has made it into our list of the best email marketing software for hotels due to its unique up-selling capabilities. The platform is crafted considering the critical details of the hospitality industry and its unique demands.

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The platform offers superior guest communication capabilities, and its focus on its unique interface design and up-selling sets it apart from other software in the market. 

Features

1. Hospitality-focused communication
2. User-friendly design
3. Upselling emphasis
4. Concierge app included
5. Guest satisfaction surveys

Price 

Specific pricing details are available upon request. Plans are based on client needs and demands.

Pros and Cons

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Pros

Cons

Strong guest communication

Lack of pricing transparency

Effective upselling for revenue

Excessive features for small properties

Comprehensive integration options for operation

Dependence on other systems

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Hubspot

HubSpot is an email marketing software that provides inbound marketing with a built-in CRM system. It is one of the best email marketing software for hotels. The bonus of CRM capabilities sets it apart from other software packages.

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The software provides accessible sign-up forms to help grow your customer base and free CRM services to manage them.

Best Features

• All-in-one platform
• Marketing automation
• CRM integration
• Content management
• Analytics dashboard
• Lead generation tools
• Personalization features

Pricing

Paid plans start at $20/month, free tools

Pro and Cons

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Pros

Cons

All-in-one platform

Higher pricing for advanced features

Marketing automation

Complexity for new users

CRM integration

Limited customization options

Content management

Some features may require training.

Analytics dashboard

Lead generation tools

Personalization features

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Experience CRM

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Experience CRM is more than just a solution for hotel customer relationships. Instead, it is a comprehensive marketing solution. Offering services ranging from target-specific communications, advanced segmentation, and personalization properties.

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The platform has made its way to the best email marketing software for hotel lists due to its ability to create unique customer journeys which help hotels create and sort guest lists accordingly.

Features

• Complete marketing solution
• Specializes in customizable emails
• Focuses on reaching the right audience
• Creates individual customer journeys
• Personalizes subject lines and email content
• Custom segmentation
• Seamless Integration

Price 

• Starts from $29/user/month
• Includes access to core functionalities

Pros and Cons

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Pros

Cons

Highly customizable campaign management

The steep learning curve for beginners

Advanced segmentation abilities

Higher price point for smaller hotels

Strong integration with popular platforms

Time required to understand and implement features fully

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Mailchimp

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Mailchimp is a leading all-in-one marketing platform trusted by millions of businesses worldwide. It offers a comprehensive suite of tools for email marketing, automation, audience management, and more. 

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With Mailchimp, hotels can easily create captivating email campaigns, build and manage guest lists, and automate marketing processes to save time and drive results. 

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Its user-friendly interface and powerful features make it the go-to choice for businesses looking to grow their audience, increase engagement, and boost sales.

Best Features

• Pre-made custom plans
• Drag-and-drop editor
• Audience management
• Multivariate A/B tests
• Social media marketing

Pricing

Paid plans start at $20/month, limited free plan

Pros and Cons

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Pros

Cons

User-friendly interface

Limited automation features

Comprehensive email marketing tools

Pricing can be high for more extensive lists

Extensive template library

Some advanced features require an upgrade

Integration with various platforms

Customer support can be slow at times

Robust analytics and reporting

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Booking Layer

While the Booking layer is a property management software, it provides advanced tools tailored to create and assist in booking management.

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One of the platform's best tools is its email automation tool, which helps hotels create seamless communication and interaction with customers.

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The platform can easily be integrated with tools like Mailchimp, Google Analytics, and more to provide additional hotel services.

Features

1. Specialized property management tool
2. Helps with online bookings
3. Automates email communication
4. Improves guest communication
5. Offers to book management features
6. Integrates with various tools

Price 

Starts from $75/user/month (annual billing)

Pros and Cons

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Pros

Cons

Automates booking communication

Starts at a higher price compared to others

Provides real-time availability checks

It may not cover all email marketing needs

Integrates with popular tools for efficiency

Setting up automated emails might be challenging

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RMS Cloud

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We selected RMS Cloud as one of the best hotel email marketing software due to its comprehensive hospitality management system that simplifies hotel operations and enhances guest experiences. 

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Unlike platforms solely focused on messaging, RMS Cloud offers many features covering everything from booking to checkout. Its cloud-based platform allows seamless access from any location, making it ideal for hotel chains or teams operating in multiple places. 

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With its extensive functionalities and accessibility, RMS Cloud is the optimal solution for efficiently managing hospitality operations, especially for larger hotel chains or properties with multiple locations.

Features

1. Comprehensive hospitality management system
2. Cloud-based for access from any location
3. Property Management System (PMS) for real-time control
4. Point of sale (POS) system included
5. Integrates with significant OTAs and payment gateways

Price 

It starts at $125 monthly, and additional features are available at different prices.

Pros and Cons

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Pros

Cons

Comprehensive feature set for hotel operations

Steeper learning curve

Cloud-based access from multiple locations

Additional modules come at an extra cost

Integrates with a wide range of third-party

There is less focus on guest messaging compared to dedicated

software and services

messaging platforms

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Constant Contact

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Constant Contact aims to connect you with customers through email and digital marketing. It is the perfect email marketing solution for smaller hotels and motels. 

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It features a drag-and-drop email editor, which is user-friendly. Though its templates are outdated, they can still be customized to fit your preferences and renewed.

For campaign optimization, Constant Contact offers subject line A/B testing, and its reporting tools track essential metrics like list growth, email views, and clicks.

Best Features

• User-friendly email editor
• Robust contact management
• Email automation
• Extensive template library
• Reporting and analytics
• Social media integration
• Event management

Pricing

Paid plans start at $12/mo, 60-day free trial.

Pros and Cons

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Pros

Cons

User-friendly email editor

Limited automation features

Robust contact management

Pricing may be high for some

Extensive template library

Some users report occasional glitches

Email automation

Reporting and analytics

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Mailerlite

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Maillite is an email marketing tool known for its simplicity and user-friendly interface. Its interface is easy to navigate and can be used by beginners. It is the best fit for hotels starting in the digital marketing realm.

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The software can be integrated seamlessly with major online platforms, making email campaigns much easier to handle.

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The service offers a generous free plan with A/B testing, automation surveys, and feedback forms.

Best Features

• Premade Automation
• Easy-to-use landing page builder
• Easy-to-use website builder
• Email Deliverability

Pricing 

Paid plans start at $10/month, free plan

Pros and Cons

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Pros

Cons

User-friendly interface

Limited automation features

Generous free plan

Some automation triggers are missing

Seamless integration with eCommerce platforms

Limited trigger options for automation

Easy-to-use drag-and-drop editor

Limited customer support

Advanced audience management tools

Occasional deliverability issues

Multivariate A/B testing

Decent email deliverability

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Selection criteria for the best email marketing software for hotels and hospitality

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Selecting the best email marketing software for hotels can take time, as more than a few great options are available. This is why we have compiled a factor list to look into to make the best decision for your hotel and make things easier for you. 

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These are the factors we considered while considering our list.

Functionality

• Sending automated and personalized emails to guests.
• Keeping track of how well emails are doing.
• Organizing and managing lists of guests.

Features

• Working together with property management systems (PMS).
• Making messages fit each guest.
• Using advanced tools to see how well emails work and improve them.
• Trying different things to see what works best in emails.

Usability

• Easy-to-understand interface for everyone.
• A simple way to bring in and organize guest information.
• Fast and helpful customer support, especially for hotels that are always open.
• It takes little time to set up, so it doesn't cause much trouble for ongoing work.
• Guides and help for teaching new people and keeping everyone updated on what's new.

Hotel Marketing Examples

Understanding how hotels use emails to attract guests is important, but seeing real examples can be helpful. Below are some email subject lines and ideas that work well for hotels.

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• Share your vacation story and win - These emails help hotels gather customer information and feedback but also help them engage with their customers, allowing them to keep the customers invested in their business.
• Up to 50% off on all stays for —----- - Promotional emails, especially ones that showcase the idea of a sale or discounts, are always a hit with customers. These types of emails are likely to get read by the customers, and they are more likely to interact with them.
• Your feedback matters, so let us improve your next stay with us - These types of emails let your customers know that you care about them and want to make their future stay with them even more comfortable.

Wrapping Up

Selecting the right hotel email marketing software can make a big difference in how well you connect with guests and boost loyalty and revenue. There's a tool out there for every need, whether you want to automate guest emails or manage everything.

Here's what you need to remember when choosing the best email marketing software for hotels:

1. Ensure the software does what you need, like sending emails automatically, sorting guests, and giving you insights.
2. Check that it's easy to use and get help if you need it. The design and support should be top-notch.
3. Consider your budget. Some tools cost more but offer extra features. Think about what you need versus what you can afford.

Remembering these points, you will pick the perfect hotel email marketing software for your place.

Start your email marketing journey with Mailmunch today.

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FAQs

How can email marketing software help increase bookings for my hotel?

Email marketing software like Mailmunch allows you to send targeted emails to your customers/guests, promoting special offers, discounts, and packages to encourage bookings. You can also use it to send personalized messages to past guests to encourage repeat visits.

How can I get started with email marketing software for my hotel?

Getting started with email marketing software like Mailmunch is easy. Simply sign up for an account, import your contact list, create engaging email campaigns using templates or custom designs, and send your audience emails.

What are some examples of the best email marketing software for hotels?

Some of the best email marketing software options for hotels include Mailmunch, Mailchimp, Constant Contact, and Sendinblue. These platforms offer features like email automation, contact management, and analytics to help hotels increase bookings.

How can I measure the success of my email marketing campaigns using this software?

With email marketing software like Mailmunch, you can track metrics such as open rates, click-through rates, conversion rates, and revenue generated from bookings. These analytics help you measure the effectiveness of your campaigns and make data-driven decisions to improve performance.

Is email marketing software suitable for all types of hotels, regardless of size?

Email marketing software is suitable for all types of hotels, whether small boutique hotels or large chains. They offer customizable features and scalable solutions to meet the unique needs of hotels of any size.

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